Telecom Service Assurance - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

The Telecom Service Assurance Market size is estimated at USD 8.05 billion in 2024, and is expected to reach USD 13.21 billion by 2029, growing at a CAGR of 10.41% during the forecast period (2024-2029).

Telecom service assurance (TSA) is the application of policies and processes by a Communications Service Provider (CSP) to ensure that the services offered over networks to consumers meet the required service quality level for an optimal subscriber experience.

Key Highlights

• The rise in consumer demand for higher service quality is anticipated to accelerate CSPs' use of TSA solutions. The use of TSA solutions by various CSPs is expected to increase since there is an enormous increase in mobile cellular subscriptions worldwide and a requirement for faster mobile network speeds, which results from consumers' growing demand for better and more sophisticated quality.
• In addition, the development of such complex and advanced technologies and increased competition in developed nations are expected to affect the expansion of the worldwide TSA market. It is anticipated that developed markets will provide the majority of global innovations.
• The government's increasing initiatives and supportive policies in the telecom service assurance (TSA) industry to support communication infrastructure and high-speed internet drive market expansion. Governments, particularly those in developing nations like China and India, have made a significant effort to work with the participants in the private market to encourage the expansion of the telecom service assurance (TSA) business.
• Moreover, the lack of infrastructure in emerging economies may allow businesses to incur high startup costs, which may impede the market's expansion.
• The COVID-19 pandemic raised the demand for wireless internet since individuals were compelled to work from home, interact virtually with their peers, and use online services for both work and enjoyment because they were confined to their homes all day (due to lockdowns in many nations). Online traffic increased as a significant element in the market's expansion.

Telecom Service Assurance Market Trends

Professional Services to Account for a Significant Share

• For the effective deployment of the telecom service assurance solution, services like planning and consulting, operations and maintenance, and system integration are included in the professional services sector. The expert service also ensures that the software fully supports the organizational objectives through improved communication services.
• Also, the professional services sector is anticipated to increase the fastest during the projection period. CSPs are developing new services due to the increasing number of customers worldwide, but these services must work with the system's current setup. As a result, this increases the need for system integration services, which in turn helps the professional services sector thrive.
• Consumer expectations have increased as a result of technological and communication advancements. The adoption of 5G (and, more recently, LTE) and other next-generation communication technologies are shifting consumer preferences towards a more digital way of life.
• The network service sector has changed as smart devices become more widely used. While there are more chances for CSPs to provide innovative services, there are also more obstacles to overcome. With customers demanding bandwidth-intensive applications and high-quality network experiences, CSPs need help to stay up. Another requirement is managing multi-vendor settings with technological and operational silos that could result in inefficiencies and have a detrimental influence on customer experience and brand value.

North America to Execute the Fastest Growth Rate

• The United States telecom industry is mature, and significant growth rates are anticipated as the number of telecom devices rises. Mobile cellular subscriptions have increased dramatically over the past few years due to OEM technology advancements and consumer interest in newer, more advanced phones.
• Also, the major cellular service providers in this area are attempting to meet consumer service demand. TSA solutions are used in situations like this to improve client satisfaction and the caliber of services. The North American TSA Market is anticipated to be driven by this factor.
• Telecom providers in the area are modernizing their networking infrastructure to meet the escalating demand for 5G services in the future. Developing a new networking infrastructure will certainly require careful consideration of service assurance. IoT generates enormous amounts of data, and as IoT usage rises, so will the demand for data services.
• Long-term evolution-advanced (LTE-A) is a widely available wireless network. Since many operators offer the LTE-A service, the providers must keep track of their customers to prevent any increase in the churn rate, which will help the TSA market grow over the forecast period.
• The region's TSA industry will enjoy a substantial boost due to the implementation of 5G, which will enhance consumer demand for an improved experience.

Telecom Service Assurance Industry Overview

The telecom service assurance market is fragmented because many players are dispersed throughout several areas. Tata Telecommunication Services, IBM, Cisco, and Accenture are a few notable participants.

In March 2023, Nokia Corporation announced Airtel Africa chose the iSIM in SaaS delivery model to support the operator's digitalization efforts, offering its customers 5G and IoT-based on-demand services, while Nokia's telecom SaaS, integrated SaaS SIM (iSIM) Secure Connect technology enables communication service providers (CSPs) and businesses for eSIM- and iSIM-enabled devices, to safely handle consumer device and machine-to-machine subscriptions.

In September 2022, Cisco announced that the subsidiary Webex India received a telecom license from the government, enabling it to provide enterprise-grade national and international telecom connectivity. Webex has become the first Over-The-Top (OTT) player to get a telecom license.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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