Thailand Deodorants and Bath Products Market Analysis (2013 - 2023)

This data guide on Deodorants and Bath Products provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Deodorants and Bath Products, such as Soap, and Bath and Shower Products, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Deodorants and Bath Products market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

In 2018, the Thailand Deodorants and Bath Products market was valued at 30999 THB Mn, registering a a CAGR of 5.64%. The Soap category accounted for the largest market share, while registering an average CAGR of 3.71% since 2010. Shower Products is the most preferred segment in the Bath and Shower Products category, followed by the Liquid Bath Products segment. The Soap category has been registering a steady growth of 3.71% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Supermarkets and Hypermarkets channel is preferred the most by majority of the people in Thailand.

Some of the Key Takeaways

Liquid Soap was the fastest growing segment in the last five years, with a CAGR of 9.98%.
Specialist Retailers is the second largest distribution channel for the sales of Deodorants and Bath Products in Thailand.
The Bar Soap segment is expected to dominate the Soap category sales during the forecast period.