Malaysia Ice Cream Market Analysis (2013 - 2023)

This data guide on Ice Cream provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Ice Cream, such as Frozen Yogurt, Take-Home Ice Cream, and Artisanal Ice Cream (Retail), along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Ice Cream market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

The Malaysia Ice Cream market registered a growth of 3.43% to reach 796 MYR Mn in 2018.Water Based-Single Serve constitute the leading segment in Impulse Ice Cream category, which recorded a per capita consumption of 0.1921 liters in 2018. On the other hand, Dairy Based-Bulk Ice Cream is the fastest growing segment in the Take-Home Ice Cream category. The Take-Home Ice Cream category is expected to reach 515.351863621 by 2023, witnessing a healthy CAGR of 4.45%. Among distribution channels, Supermarkets and Hypermarkets are the preferred destination among the populace.

Some of the Key Takeaways

Dairy Based-Single Serve was the fastest growing segment in the last five years, with a CAGR of 3.76%.
Supermarkets and Hypermarkets is the second largest distribution channel for the sales of Ice Cream in Malaysia.
The Dairy Based-Single Serve segment is expected to dominate the Impulse Ice Cream category sales during the forecast period.