There are now over 3 billion video game consumers around the world. A major challenge is identifying where these consumers are located and which platforms they are using. The Global Video Game Consumer Segmentation report is highlighted by a pivot table based spreadsheet that provides the number of game consumers by country, region, and platform.
The report also comes with a 35-page pdf summary with some key highlights. This report is available separately.
Users can run their own analysis and automatically create custom charts.
Many game consumers now play on multiple platforms: console, PC and mobile. This report allows users to identify the number of those consumers in each country and region. In addition, only consumers that pay money for games on a specific platform are included. This eliminates both double counting of multi-platform consumers and the many consumers that only play free games.
Country/Region Breakdown Includes:
- United States
- Canada
- U.K./Ireland
- Germany/Austria/Switzerland
- Belgium/Luxembourg
- Scandinavia
- France
- Italy
- Netherlands
- Spain/Portugal
- Poland
- Romania
- Russia/CIS/Ukraine
- Czech/Hungary/Slovakia
- Other Europe
- China
- Japan
- Taiwan
- South Korea
- Hong Kong/Singapore
- India
- Other Asia
- Australia/New Zealand
- Other Oceania
- All MENA
- Mexico
- Brazil
- Other Latin America
- All Sub-Sahara Africa
Table of Contents
1. Executive Summary
1.1 Overview
1.2 Terminology and Methodology
2. Global Gamers by Type and Region
2.1 Total Global Gamers by Type
2.2 Asia Gamers by Type
2.3 North America Gamers by Type
2.4 Europe Gamers by Type
2.5 Latin America Gamers by Type
2.6 Mena Gamers by Type
2.7 Oceania Gamers by Type
2.8 Sub-Sahara Africa Gamers by Type
3. Global Gamers by Platform
3.1 Console Gamers by Region
3.2 Primarily Dedicated Handheld Gamers by Region
3.3 Primarily PC Gamers by Region
3.4 Mobile Only Gamers by Region
3.5 Primarily PC and Mobile Gamers by Region
4. Global Gamers by Country
4.1 Top Countries by Overall Gamers
4.2 Top Console Gamer Countries
4.3 Top PC Gamer Countries
4.4 Top Mobile Gamer Countries
List of Tables
Table 1 Gamer Categories Included in Segmentation
Table 2 Country and Regions Included in Segmentation
Table 3 Total Worldwide Gamers by Type
Table 4 Asia Gamers by Type
Table 5 North America Gamers by Type
Table 6 Europe Gamers by Type
Table 7 Latin America Gamers by Type
Table 8 MENA Gamers by Type
Table 9 Oceania Gamers by Type
Table 10 Sub-Sahara Gamers by Type
Table 11 Console Gamers by Region
Table 12 Primarily Dedicated Handheld Gamers by Region
Table 13 Primarily PC Gamers by Region
Table 14 Mobile Only Gamers by Region
Table 15 Primarily PC and Mobile Gamers by Region
Table 16 Top 20 Countries by Total Gamers
Table 17 Top Countries for Console Gamers
Table 18 Top Countries for PC Gamers
Table 19 Top Countries for Mobile Only Gamers
Countries Covered
Countries covered include:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- China
- France
- Germany
- Hong Kong
- Hungary
- India
- Ireland
- Italy
- Japan
- Luxembourg
- Mexico
- Netherlands
- New Zealand
- Poland
- Portugal
- Romania
- Russia
- Singapore
- Slovakia
- South Korea
- Spain
- Switzerland
- Taiwan
- UK
- Ukraine
- United States
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