+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Mass Beauty and Personal Care in Norway

  • PDF Icon

    Report

  • 24 Pages
  • April 2024
  • Region: Norway
  • Euromonitor International
  • ID: 4790715
Mass beauty and personal care in Norway experienced a noteworthy resurgence in 2023, particularly within fragrance and skin care categories. This reversal comes after a period of consistent share loss to premium beauty and personal care. While price increases have not significantly impacted overall beauty and personal care demand, consumers are value-conscious and gravitate towards deals.

The Mass Beauty and Personal Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Resurgence of mass beauty with a premium twist
  • Skin care and sun care: A focus on premiumisation within mass
  • Colour cosmetics and fragrances: Brands and price sensitivity
PROSPECTS AND OPPORTUNITIES
  • Mass beauty and personal care - Holding steady amidst premiumisation
  • The unrelenting force of low-cost stores
  • Grocery-heavy categories - A bridge between mass and premium
CATEGORY DATA
  • Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources