Wi-Fi as a Service - Global Strategic Business Report

The global market for Wi-Fi as a Service was valued at USD 7.6 Billion in 2024 and is projected to reach USD 23.1 Billion by 2030, growing at a CAGR of 20.4% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Wi-Fi as a Service Market - Key Trends & Drivers Summarized

Why Is Wi-Fi as a Service (WaaS) Becoming a Game-Changer for Enterprises?

Wi-Fi as a Service (WaaS) is emerging as a transformative solution for enterprises looking to simplify their network management, reduce capital expenditure, and ensure high-quality wireless connectivity. WaaS provides a managed wireless network solution, delivered on a subscription-based model, where service providers take care of the deployment, management, monitoring, and maintenance of Wi-Fi networks. This model allows businesses to focus on their core operations while enjoying reliable, secure, and scalable Wi-Fi services without the need for in-house IT expertise. The growing demand for flexible and scalable network solutions, particularly among small and medium-sized enterprises (SMEs) and remote offices, is driving the adoption of WaaS as a cost-effective and efficient alternative to traditional Wi-Fi deployment.

How Are Technological Advancements Enhancing Wi-Fi as a Service Offerings?

Technological advancements in cloud computing, network analytics, and security are significantly enhancing the offerings and capabilities of Wi-Fi as a Service. The integration of cloud-based controllers and centralized management platforms is enabling service providers to offer remote monitoring, automated provisioning, and seamless updates, reducing downtime and improving network performance. Innovations in AI-driven network analytics and machine learning are allowing for proactive troubleshooting, predictive maintenance, and user behavior analysis, enhancing the quality of service and user experience. Additionally, the use of zero-touch provisioning and plug-and-play access points is simplifying the deployment process, making it easier for businesses to scale their Wi-Fi networks as their needs grow.

What Are the Challenges and Opportunities in the Wi-Fi as a Service Market?

The Wi-Fi as a Service market faces several challenges, including concerns over data security and privacy, dependency on service providers, and the need for robust Service Level Agreements (SLAs) to ensure reliable and high-quality service delivery. Additionally, the market is characterized by intense competition, with numerous vendors offering similar solutions, which can impact pricing and margins. However, these challenges also present opportunities for growth and differentiation. The increasing demand for managed network services, driven by the rise of remote working, digital transformation, and smart buildings, is creating new growth opportunities for WaaS providers. The development of WaaS solutions that offer integrated security, advanced analytics, and seamless integration with existing IT infrastructure can help providers capture a larger market share. Moreover, the growing emphasis on network security, scalability, and user experience is driving the need for WaaS solutions that provide comprehensive and customizable features.

What Is Driving the Growth of the Wi-Fi as a Service Market?

The growth in the Wi-Fi as a Service market is driven by several factors, including the increasing adoption of cloud-managed services, rising demand for scalable and cost-effective network solutions, and technological advancements in cloud computing, AI, and network analytics. The need for flexible, reliable, and secure wireless networks in enterprises, educational institutions, healthcare facilities, and retail environments is significantly boosting market demand for WaaS solutions that offer simplified management and enhanced user experiences. Technological innovations in cloud-based controllers, AI-driven analytics, and zero-touch provisioning are enhancing the scalability, security, and efficiency of WaaS offerings, making them more attractive to a wide range of businesses. The expansion of digital workplaces, remote offices, and smart building infrastructures, coupled with the increasing focus on network management and security, is also driving market growth as enterprises seek managed Wi-Fi solutions that deliver high performance and reliability.

Report Scope

The report analyzes the Wi-Fi as a Service market, presented in terms of market value (USD Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

Location (Indoor, Outdoor); Organization Size (SMEs, Large Enterprises); Vertical (Education, Travel & Hospitality, Transportation & Logistics, Healthcare & Life Sciences, BFSI, Retail, Government & Public Sector, Service Providers, Other Verticals).

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Indoor Location segment, which is expected to reach $17.4 Billion by 2030 with a CAGR of a 20.1%. The Outdoor Location segment is also set to grow at 21.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $2.1 Billion in 2024, and China, forecasted to grow at an impressive 19.2% CAGR to reach $3.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in USD from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players such as Arara, Fujitsu Ltd., iPass, Inc., Purple WiFi Holdings Ltd., SecurEdge Networks and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Wi-Fi as a Service Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Wi-Fi as a Service Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Wi-Fi as a Service Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Some of the 46 major companies featured in this Wi-Fi as a Service market report include:

• Arara
• Fujitsu Ltd.
• iPass, Inc.
• Purple WiFi Holdings Ltd.
• SecurEdge Networks
• Singapore Telecommunications Ltd. (SingTel)
• Synamedia Limited
• ViaSat, Inc.
• Wiacom