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Limited-Service Restaurants in Thailand

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    Report

  • 36 Pages
  • March 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 4807621
Limited-service restaurants in Thailand experienced buoyant growth in current value terms in 2023, with current value sales exceeding pre-pandemic levels. Growth was driven largely by the revival of inbound tourism, following the lifting of all remaining entry restrictions in October 2022.

The Limited-Service Restaurants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Limited-Service Restaurants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LIMITED-SERVICE RESTAURANTS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady growth in 2023, driven by revival of tourism
  • Outlet expansion emerges as a key strategy
  • McDonald’s achieves success through targeting Gen Z demographic
PROSPECTS AND OPPORTUNITIES
  • Revival of tourism will fuel growth, but consumers will seek out higher quality dining experiences
  • Pop culture will resonate with young consumers
  • Fast-food players will look to become more sustainable
CATEGORY DATA
  • Table 1 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
  • Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
  • Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
  • Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
  • Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
  • Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
  • Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
  • Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
  • Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
  • Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
  • Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
  • Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
  • Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
  • Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE IN THAILAND
EXECUTIVE SUMMARY
  • Consumer foodservice in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Independent foodservice developments
  • What next for consumer foodservice?
MARKET DATA
  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
  • Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
  • Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
  • Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
  • Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
  • Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
  • Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2018-2023
  • Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
  • Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
  • Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
  • Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
  • Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources