Taipei-based government-backed research institute MIC (Market Intelligence & Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This report provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.
List of Topics
- Consumers brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.
- Top 20 fast-moving consumer good brands of three major categories
- Five most frequently purchased toiletry product categories in Taiwan and includes the top 10 brands in each product category.
- Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category
- Four most frequently purchased packed food and beverage product categories in Taiwan and include the top 20 brands in each product category.
- Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations
Table of Contents
1. Summary of Key Findings
2. Toiletries
3. Household Cleaners
4. Packaged Food & Beverages
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3M
- 566
- Andante
- Ariel
- Attach
- Baigo
- Bailan
- Barista Coffee
- Biore
- books.com.tw
- Branded websites
- Bull Head Barbecue Sauce
- Carefree
- Carnation
- Carrefour
- Chimei food
- Citiesocial
- Coca-Cola
- Colgate
- Cosmed
- Cpfoods
- Dachan
- Darlie
- Day and Night
- Delight
- DHC
- Diamond Mop
- Dove
- Dr.White
- Dr’s formula
- Drano
- Enaak
- ETMall
- Futong
- Greenmax
- Hai Rei
- Head&Shoulder
- HeySong
- Honestbee
- Hyfoods
- I mei
- i3Fresh
- IBL
- Jet Best
- Johnsons
- Joyshower
- Kao
- Kimlan
- Kleenex
- Kleen&Fresh
- Knorr
- Koloko
- Kose
- Kotex
- Kuai Kuai
- Kuang Chuan
- La Roche-Posay
- Lancome
- Laurel
- Lay‘s
- Lianhwa
- Life Market
- Lion
- Lipton
- Listerine
- Longfeng
- Lux
- Magic Amah
- Magiclean
- Maobao
- May-flower
- Medimix
- Momo Shop
- Mr. Brown
- Mr. Muscle
- Mr.Jackson
- Mr.Muscle
- Namchow
- Nestle
- Neutrogena
- Nivea
- Olay
- Oral-B
- Orange House
- P&G
- Pantene
- Paos
- Parodontax
- Paseo
- PChome24h
- Percil
- Pert
- Pledge
- Pon pon
- Pringles
- Quaker
- Rakuten
- Regaine
- RT-Mart
- Savlon
- SC Johnson
- Sebamed
- Senka
- Sensodyne
- Shin Kong Mitsukoshi-Beauty Stage
- Shiseido
- Shopee
- SK-II
- Snuggle
- Soapberry
- Sofy
- Sogo iStore
- Supersupau
- Taisugar
- Taiyen
- Taobao
- Tomax
- Uncertain
- Uni-President
- Ve Wong
- Vidal Sassoon
- Virjoy
- Wanjashan
- Want-want
- Watsons
- Wei Chuan
- Whiteman
- Windex
- Yaa Fang
- Yahoo Shopping
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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