Indonesia Food Sweetener Market- Growth, Trends and Forecast (2020 - 2025)

The Indonesia food sweetener market is expected to register a CAGR of 4.5% during the forecast period (2020 - 2025).

• An increasing demand for natural, non-caloric sweetener is the primary factor driving the Indonesian sweetener market. Another vital factor is the growing consumption of processed food products.

However, the fluctuating cost of sweeteners restrains the market. Moreover, stringent regulations concerned with sweeteners affect the market. The application of sugar substitutes in nutrition and sports drinks provides further opportunity for the market.

Growing obese population and increasing health awareness have boosted the demand for natural, non-caloric sweeteners.

Key Market Trends

Increased Demand For Non-Caloric Sweeteners

Growing obese population and increasing health awareness have boosted the demand for natural, non-caloric sweeteners. Although caloric sugar still holds the major share of the food sweeteners market, health-consciousness among consumers is driving the demand for safer options like natural, non-caloric products. Non-caloric or low-caloric sweeteners are healthy food choices. The advantages rendered by the non-caloric sweeteners have led to an increased consumer demand. The major non-caloric sweeteners are acesulfame-K, aspartame, cyclamate, saccharin, sucralose, and stevia. Though some sweeteners are banned owing to their health effects, there are various sweeteners prevalent in the market. Companies are innovating food products, especially from the beverages industry.

Sucrose Is The Mostly Sugar Type

The significant amount of imported sugar into Indonesia serves the highlight the scale of demand for the commodity, which places Indonesia among the world’s largest buyers, by volume, particularly for the country’s food & beverage manufacturing sector. Indonesia produces white plantation sugar from sugarcane, which is primarily produced for direct human consumption. Indonesia also produces refined sugar from imported raw sugar which is used for processing by the food & beverage industries. Indonesian regulations prohibit the distribution of refined sugar produced from imported raw sugar to retail markets for direct human consumption.

Competitive Landscape

Indonesia food sweetener market is a fragmented market with the presence of various small and major players. Players are introducing more products into their shelf to expand the portfolio and their presence in the market. Players are mainly focusing on non-calorie and natural sweeteners in order to attract the customers especially the health conscious population.

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