Asia-Pacific Tea Market - Growth, Trends and Forecast (2019 - 2024)

Market Overview

Asia-Pacific Tea Market is witnessing a CAGR of 2.4% during the forecast period (2019-2024).

• Growing inclination of demand from traditional tea to premiumization is expected to grow in the years to come. India, China, and Japan are among the top consumers of tea. Even though coffee poses a serious threat, the popularity of tea culture is expected to dominate the market during the forecast period.
• Asia-Pacific is currently driving towards loose formats in packaged tea innovation. Tea bag category in China and the wider Asia-Pacific region has definite growth potential with more tea bag innovations coming from Asian Tea manufacturers.
• Growing inclination towards Functional/fortified beverages is expected to create potential scope for the tea market.

Scope of the Report

The scope of Asia-Pacific Tea Market is segmented by form (Leaf Tea, CTC Tea, and Others), product type (Black tea, Green tea, Herbal tea, Fermented Tea, and other products) and by distribution channel (Supermarkets/ Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, and Other Distribution Channels) and Geography

Key Market Trends

Growing Inclination for natural and Flavored Formats

Tea is considered as a traditional and social drink in most parts of Asia. Further, tea is considered as a healthier drink than other beverages, thereby encouraging health-conscious individuals to opt for tea instead of carbonated beverages. With the rise in the number of tea consumers from millennials, there is a growing preference for flavored teas such as clove, pepper, cinnamon, masala, mixed fruit, etc. Financial aid from Government bodies to adopt Organic farming to farmers is further promoting the demand for organic tea in the region. In India, companies like Organic India, Arbor Teas, and Teabox are some of the popular organic brands in the country that offer a wide range of tea variants, such as tulsi infusions, tulsi green teas, wellness infusions, mixed herbs. With more inclination toward natural tea, the demand for tea is going to fuel further during the forecast period.

Black tea is the fastest growing segment in China

China, the world's top producer and the largest consumer of green tea, is now exploring black tea from India, Srilanka, and China. Black tea is associated with many health benefits - Contains polyphenols which act as antioxidants that help in preventing the DNA damage caused by tobacco or other toxic chemicals. With a rise in health awareness and growing western influence, young Chinese prefer black tea. In 2018, India shipped 4.4 million kilograms of black tea to China. Kenya exported 1.8 million kilos of Kenyan black tea. The demand for black tea is poised to grow at a faster rate due to growing consumer interest and increasing health awareness pertaining to tea consumption.

Competitive Landscape

Asia-Pacific Tea Market Includes the company profiles of Unilever PLC, Dilmah Ceylon Tea Company PLC, Hain Celestial, Tata Global Beverages, R. Twining and Company Limited, The Republic of Tea, Mcleod Russel and James Finlay. February 2018 – APIS India, one of the leading producers, distributors, and exporters of quality honey, has now added Dates, Fruit Jam “Fruitilicious”, Green Tea “Five Senses” & Pickle “Spicelicious Mixed Veggies” to its delectable portfolio.


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