Mobile money is a payment type made using mobile phones. It is based on the accounts held by a mobile operator and is accessible from subscribers' phones. Mobile money offers simple person-to-person transactions rather than complex banking transactions. Africa has the largest mobile money market across the globe with telecom operators embracing innovative practices that allow customers to pay bills and access services including loans, insurance and savings.
Mobile money provides various financial services to people who have limited access to traditional financial institutions especially to women and rural population. Growing mobile money providers in emerging markets such as Africa helps to boost the mobile money transactions in public and private sectors. Also, the high internet penetration rates will raise the mobile money transactions as well. Moreover, the ease of accessibility, 24/7 availability, security, lower transaction costs and user friendliness will accelerate the market growth in the forecast period in the region. Countries such as Kenya and Uganda have over half of the adult population using digital financial services. Apart from increasing access to financial services, the growing mobile money industry in African region has offered a new career path and additional income opportunities to many small-scale entrepreneurs as mobile banking agents. Further, with the mobile device becoming a regularly used device, mobile money services have prominently transformed the user's payment and money transfer experiences.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the Africa mobile money market report, along with forecasts at the regional and country level from 2024-2032. The report has categorized the market based on technology, business model and transaction type.Breakup by Technology:
- USSD
- Mobile Wallets
- Others
Breakup by Business Model:
- Mobile Led Model
- Bank Led Model
Breakup by Transaction Type:
- Peer to Peer
- Bill Payments
- Airtime Top-ups
- Others
Breakup by Country:
- Tanzania
- Kenya
- Uganda
- Ghana
- Others
Competitive Landscape:
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:
- MTN
- Orange
- M-Pesa
- Tigo-Pesa
- Airtel Money
Key Questions Answered in This Report
1. What was the size of the Africa mobile money market in 2023?2. What is the expected growth rate of the Africa mobile money market during 2024-2032?
3. What has been the impact of COVID-19 on the Africa mobile money market?
4. What are the key factors driving the Africa mobile money market?
5. What is the breakup of the Africa mobile money market based on technology?
6. What is the breakup of the Africa mobile money market based on the business model?
7. What is the breakup of the Africa mobile money market based on the transaction type?
8. What are the key regions in the Africa mobile money market?
9. Who are the key players/companies in the Africa mobile money market?
Table of Contents
Companies Mentioned
- MTN
- Orange
- M-Pesa
- Tigo-Pesa and Airtel Money
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 135 |
Published | March 2024 |
Forecast Period | 2023 - 2032 |
Estimated Market Value ( USD | $ 674.8 Million |
Forecasted Market Value ( USD | $ 3448.4 Million |
Compound Annual Growth Rate | 19.9% |
Regions Covered | Africa |
No. of Companies Mentioned | 4 |