Potato Chip Production in the US - Industry Market Research Report

Salty Satisfaction: Growth in Disposable Income and Consumer Spending is Expected to Aid Industry Revenue

The Potato Chip Production industry has faced hurdles from rising health consciousness, even as it has remained a staple of the American diet. The potato chip was invented in 1853 and has been America's number-one snack food for more than 50 years. The popularity of the product is often renewed annually in part due to major sporting events, such as the Super Bowl. While the COVID-19 pandemic derailed economic growth, it generated additional demand for potato chips as consumers spent more time at home, increasing snacking habits. Despite the turbulence of the pandemic, discretionary income levels have climbed, propelling growth in consumer spending. However, even as producers have diversified product lines in response to demand for healthy snack alternatives, consumer have cut back somewhat. As a result, industry revenue is expected to decline at a CAGR of 0.7% to $10.8 billion over the five years to 2023, including a contraction of 3.0% during the current year alone. Operators in this industry strictly produce potato chips for snack consumption. This industry does not produce corn chips, tortilla chips and some other chip products. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.