Online Paint Sales in the US - Industry Market Research Report

Eggshell or ecru: The industry's competitive nature will intensify as more companies enter

Online paint sellers' revenue has grown over much of the five years to 2023, as both construction activity and strengthening e-commerce sales pushed up demand for online paint products. Paint sales rely heavily on the overall housing market; therefore, as housing starts and private spending on home improvement swell, demand for online paint surged as well. Also, the shift toward e-commerce further boosted online paint sellers' revenue, as more and more consumers have become expansively comfortable with purchasing goods online. That's why online paint sellers' revenue has strengthened at a CAGR of 1.4% to $8.4 billion over the past five years, despite a 3.5% drop in 2023.

This industry sells household paint over the internet to consumers and construction contractors. Sales include exterior paint, interior paint, stains and varnishes.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.