Changing consumer preferences, promotion of heat-not-burn tobacco products and increasing number of stores with HnB products are driving the growth of the market. Heated tobacco products are gaining popularity due to a general curiosity and rising health concerns among the consumers.
According to this research, global heat-not-burn (HnB) product market is projected to grow at a CAGR of 19.3% during the forecast period 2019-25. The Asia-Pacific region holds the majority of the market share in the overall global HnB market. This is due to the fact that Asia-Pacific has a significantly large smoking population and the social acceptance of heat-not-burn tobacco product in the region is substantially high. Europe is the second largest regional market after the Asia Pacific region.
By sales channel, the offline mode captured the majority of the revenue share due to the presence of a large number of retail stores that sell the product. Another major factor driving the demand for heat-not-burn tobacco product via offline sales channel is that the offline stores generally provide a chance to inspect the product before actual use.
Some of the major companies in the global HnB market include - Philip Morris International, British American Tobacco, and Japan Tobacco International.
The report thoroughly covers the market by product type by demography, by sales channels and by regions including North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Key Highlights of the Report:
- Historical Data of Global Heat-not-Burn Tobacco Product Market Revenues for the Period 2015-2018
- Global Heat-not-Burn Tobacco Product Market Size and Global Heat-not-Burn Tobacco Product Market Forecast, Until 2025
- Global Heat-not-Burn Tobacco Product Market Share, By Regions
- Historical data of the Global Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Forecast of the Global Heat-not-Burn Tobacco Product Market Revenues and Volume until 2025.
- Global Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Product Type
- Global Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Demography
- Global Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Sales Channel
- Global Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Regions
- Historical & Forecast data of the Americas Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2025F.
- Historical & Forecast data of Americas Heat-not-Burn Tobacco Product Market Revenues & Volume, by Product type, for the Period 2015-2025F.
- Market Size of Americas Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year 2018.
- Market Size of Americas Heat-not-Burn Tobacco Product Market Revenues, by Sales Channel, for the Year 2018.
- Historical & Forecast data of Europe Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2025F.
- Historical & Forecast data of Italy Heat-not-Burn Tobacco Product Market Revenues & Volume, by Product type, for the Period 2015-2025F.
- Market Size of Italy Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year 2018.
- Market Size of Italy Heat-not-Burn Tobacco Product Market Revenues, by Sales Channel, for the Year 2018.
- Historical & Forecast data of Germany Heat-not-Burn Tobacco Product Market Revenues & Volume, by Product type, for the Period 2015-2025F.
- Market Size of Germany Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year 2018.
- Market Size of Germany Heat-not-Burn Tobacco Product Market Revenues, by Sales Channel, for the Year 2018.
- Historical & Forecast data of the Poland Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of Poland Heat-not-Burn Tobacco Product Market Revenues, by Demographic factors, for the Year until 2025.
- Historical & Forecast data of the Russia Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of Russia Heat-not-Burn Tobacco Product Market Revenues, by Demographic factors, for the Year until 2025.
- Historical & Forecast data of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Historical & Forecast data of the South Korea Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of South Korea Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
- Historical & Forecast data of the Japan Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of Japan Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
- Historical & Forecast data of the Malaysia Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of Malaysia Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
- Historical & Forecast data of the Middle East & Africa Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of the Middle East & Africa Heat-not-Burn Tobacco Product Market Revenues, by Demographic factors, for the Year until 2025.
- Market Opportunity Assessment.
- Market Drivers
- Market Restraints
- Market Trends and Developments.
- Market Overview on Competitive Benchmarking
- Competitive Landscape.
- Market Share, By Players
- Company Profiles.
- Strategic Recommendations.
Markets Covered
The report provides a detailed analysis of the following market segments:
By Product Type
- Tobacco Stick Packs
- Devices
By Demography
- Gender
- Male
- Female
- Age Group
- 18-39 years
- 40-59 years
- Above 59 years
By Sales Channel
- Online
- Offline
By Regions
- Europe
- Italy
- Poland
- Germany
- Russia
- Asia-Pacific
- South Korea
- Japan
- Malaysia
- Americas
- Middle East & Africa
Table of Contents
1. Executive Summary
Companies Mentioned
- British American Tobacco
- Japan Tobacco International
- KT&G Corporation
- Philip Morris International Inc.
