Harley-Davidson, Inc. operates in two segments: the Motorcycles & Related Products segment and the Financial Services segment. The Motorcycles & Related Products (Motorcycles) segment includes the group of companies doing business as Harley-Davidson Motor Company (Motor Company) and the group of companies doing business as Buell Motorcycle Company (Buell).
The Motorcycles segment designs, manufactures and sells at wholesale primarily heavyweight (engine displacement of 651+cc) touring, custom and performance motorcycles, as well as a line of motorcycle parts, accessories, general merchandise, and related services.
The Financial Services (Financial Services) segment includes the group of companies doing business as Harley-Davidson Financial Services (HDFS). HDFS provides wholesale and retail financing and insurance and insurance-related programs primarily to Harley-Davidson and Buell dealers and their retail customers. HDFS conducts business in the United States, Canada, and Europe.
The author presents Analysis of Harley Davidson Inc. A complete and comprehensive analysis of Harley Davidson includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself.
Company analysis from the author includes a history of Harley Davidson, a business segment analysis of the segments Harley Davidson operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors.
A financial analysis of Harley Davidson is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more.
A SWOT Framework Analysis of Harley Davidson completes this in-depth company analysis.
Table of Contents
A. Executive Summary
Companies Mentioned
- Bayerische Motoren Werke AG
- Harley-Davidson
- Honda Motor Co Ltd
- Suzuki Motor Corporation
- Yamaha Motor Co., Ltd
