Personal Luxury in Poland

Report
26 Pages
October 2023
Region: Poland
Euromonitor International
ID: 4833300

Personal luxury retail value sales increased by 18% in 2023 to amount to PLN6.6 billion, supporting growth recorded by leading brand providers, such as L’Oréal Polska Sp zoo, Kering SA and Chanel SA. Sales fell by 19% in 2020 due to the pandemic, but are now showing recovery, despite higher than normal inflation.

The Personal Luxury in Poland report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Timepieces, Luxury Wearables Electronics, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Personal Luxury market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

PERSONAL LUXURY IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Personal luxury sees an increase in current retail value sales in 2023 thanks to Ukrainian refugees and the return of international tourists
Designer apparel and footwear (ready-to-wear) dominated by designer apparel (ready-to-wear)
Luxury eyewear enjoys increase in value sales
Retail value sales of luxury jewellery increase in 2023
Rise in value sales of luxury leather goods in 2023
Luxury wearables electronics sees value sales increase in 2023 thanks to increased focus on health and wellness, although the category remains small
Luxury timepieces enjoys value sales increase thanks to declining interest in traditional timepieces
Value sales of writing instruments and stationery on the increase in 2023
Value sales of super premium beauty and personal care rise as lifestyles return to normal in the wake of the pandemic
L’Oréal Polska Sp zoo holds the overall lead in personal luxury in 2022

PROSPECTS AND OPPORTUNITIES

Value sales of personal luxury in 2023 constant terms increase over the forecast period
Designer apparel and footwear (ready-to-wear) remains the largest category in value terms in 2028 with super premium beauty and personal care the largest in volume terms
Luxury timepieces records the most dynamic percentage growth over the forecast period

CATEGORY DATA

Table 1 Sales of Personal Luxury by Category: Value 2018-2023
Table 2 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 4 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 5 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028

LUXURY GOODS IN POLAND

EXECUTIVE SUMMARY

Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2018-2023
Table 9 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 11 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 12 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 14 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

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