The global beer industry has been growing at a reasonable rate in recent years. The following forces have been the driving forces of the beer industry in the last couple of years:
- Rapidly changing lifestyle of people
- Rapid urbanization
- High disposable income
- The growing popularity of craft beer
- Introduction of innovative flavors and new ingredients
The sector almost crossed $500 billion at the end of 2017 and is poised for extraordinary growth in the coming years as well. Global beer consumption also grew at a reasonable rate, crossing 175 billion liters by the end of 2017.
As the global beer market brews up to become a burgeoning industry, the author analyzes the Global Beer Industry in Michael Porter’s Five Forces Analysis.
The report, Global Beer Industry – Porter’s Five Forces Analysis 2019 is useful in understanding the forces that affect the industry as it is these forces that ultimately affect a company's bottom line and profitability. By being aware of these factors, you will be able to adjust your strategy accordingly, taking advantage of an existing strong position or improving a weak link and avoiding taking any wrong steps in the future. Having access to a well-researched Porter's Five Forces analysis will have a profound impact on your long-term profitability.
Table of Contents
A. Executive SummaryB. Industry Definition
