Carrots and Turnips Market - Growth, Trends, and Forecasts (2023 - 2028)

The market for carrots and turnips is anticipated to register a CAGR of 4.1% during the forecast period.

Key Highlights

• Carrots are very high in beta-carotene and contain vitamins C and K, potassium, other vitamins and minerals, and dietary fiber. They are popularly used in cooking, salads, and snacks or are consumed raw in almost every household worldwide.
• China is the world's largest producer and exporter of carrots and turnips. The global carrot and turnip production increased to 41.7 million metric ton in 2021, attributed to the rising production in China. Due to extremely cold weather, production did not increase by a greater percentage in 2020. Every importing country has different preferences for carrots and turnips, and the presence of different regions in China that produce varieties has made China an ideal exporter of carrots all year round.
• The increasing demand for baby carrots used as a snack instead of other junk foods, growing demand for organic carrots and carrot juices, and increasing consumer preference for healthy foods and products are some factors that drove the growth of the market over the study period. The rising awareness about the health benefits of carrots is expected to boost the demand for carrots in the coming years. However, factors such as unfavorable weather conditions in the producing countries and lack of infrastructure for storage​ are expected to restrain the market’s growth during the forecast period.

Carrots and Turnips Market Trends

Increasing Demand for Carrots

The increasing awareness of the usage of carrots and turnips in the diet among the health-conscious population in the world and the rising production of carrots with a focus on increasing productivity are likely to drive the market during the forecast period. The increasing trend of consuming salads and other lower-calorie foods and removing junk food from diets have also boosted the market for carrots in commercial foods.

Baby carrots are sold in the commercial food segment. They are longer carrots that have been peeled and cut into smaller sizes. The major demand for baby carrots is in the United States, Germany, Canada, the United Kingdom, France, and China. The development of the consumer market and the rapid increase in the popularity of ready-to-eat packaged foods have led to the invention of baby carrots in the United States.

Companies such as Bolthouse focus on replacing carrots and modifying the packaging to have them resemble junk foods with much lower calories and better nutrition. Bolthouse Farms and Grimmway Farms are the leading producers of baby carrots in the United States. The market for baby carrots is also growing rapidly in China due to the rising awareness of the benefits of consuming raw baby carrots, thus increasing overall baby carrot consumption. Children in China like baby carrots as a snack, and mothers consider them as nutritious. Thus, the increased awareness and rising consumption trend of baby carrots are expected to boost the demand for carrots during the forecast period.

North America Dominates the Market

The global consumption of carrots has shown a considerable increase in recent years. North America led the carrots and turnips market in 2022. Canada and the United States are the major markets for carrots in the region. The United States is a major carrot-producing country and among the largest carrot producers in the world. California is the biggest carrot-producing state in the country, contributing an 85% share of the carrots produced. Texas and Michigan are other states with significant carrot production in the United States.

Carrots are among the top-most freshly consumed vegetables in the country. The per capita consumption of carrots significantly increased in the United States, from 7.4 pounds in 2018 to 8.5 pounds in 2019. A major part of the country’s demand for carrots and turnips is met by local production, while the rest is met through imports. The US import of carrots by volume reached 240,927.0 metric ton in 2021 from 209,784.0 metric ton in 2018. Thus, the rising consumption of carrots in the country is expected to boost the market’s growth during the forecast period.

Carrots and Turnips Industry Overview

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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