South America Baby Care Products Market - Forecasts from 2023 to 2028

The South American baby care products market will grow at a CAGR of 5.06% from US$7,569.186 million in 2021 to US$10,694.351 million by 2028.

The region is seeing strong demand for diapers, with a particular increase in disposable infant diapers. Adopting biodegradable diapers is a new trend helping the infant diaper business flourish. Moreover, the trend towards baby care products made from natural, organic ingredients and rising investment in product R&D has also pushed manufacturers to launch products through well-known supermarkets and online sales channels. Parents are choosing baby care products like body washes, diaper creams, and baby wipes created from plant-based and organic components due to increasing worries about infants' delicate and sensitive skin. Furthermore, these items have several benefits that aid in treating skin allergies, irritation, rashes, and other similar skin-related issues, accelerating market growth during the forecast time.

Increasing demand for organic baby food products.

As South America's population grows, customers are willing to pay a premium for infant food items to give their children healthy meals from an early age. Mothers choose organic infant food over chemical-rich food due to rising disposable income and an expanding labor force. As they are highly nutritious, prepared foods and milk formulas are in high demand. Earth's Best Organic has dedicated entire refrigerators to HPP baby food alternatives, including super smoothies - a factor with great potential is the shifting consumer desire related to the simplicity of handling and consuming infant food.

Rising urban population and female participation in the workforce.

Further, the growing female workforce and changing lifestyles drive South America's baby care products market. Parents use infant formula for their children because some market participants' products offer good nutrition and development. Due to the changing environment and the growing importance of adequate nutrition, parents are becoming more concerned about their children's health.

Additionally, the expanding urban population is anticipated to increase demand for baby care products during the forecast period. According to World Bank data. Brazil's urban population in 2021 was 187,143,228 people, which increased from 185,636,418 in 2020.

Expanding baby food industry in South America region.

The demand for packaged infant food is rising as urbanization and packaged food consumption rise. Market participants develop nutrient-rich, sustainably sourced baby food to provide infants with a healthy immune system. According to UNFPA (United Nations Population Fund), more than half of the women in the South American area are employed. During the forecast period, this is predicted to have a favorable effect on the baby food market in South America.

Brazil is expected to account for a significant share.

Brazil's female workforce is growing due to shifting demographics and social structures. These elements have been crucial to the development of the baby care business. Additionally, it is anticipated that the region's expanding urban population will increase consumer demand for infant care goods, fueling the market's expansion in South America throughout the projected period. The population in Brazil is growing steadily. According to the World Bank, the population of Brazil in 2021 was 214.32 million compared to 213.19 million in 2020. The increasing population means an increase in the birth of infants in the country, which is directly proportional to the increased demand for baby care products.

Market Developments:

Major manufacturers in the region are focusing on product launches and adding nutritional benefits to their products. For instance,

• In November 2021, Abbott Nutrition introduced Similac 360 Total Care, a baby formula including five HMO probiotics to enhance infants' immune and cognitive development. They also introduced the baby formulae in July 2021, Similac pro-Advance and Similac pro-Sensative, which contain the probiotic 2' FL-HMO that is present in human breast milk.
• In March 2023, ByHeart, the next-generation baby nutrition company committed to raising the bar for child nutrition, released its infant formula.
• In August 2022, the new Dairy & Plants Blend infant formula was introduced by Danone in response to parents' requests for feeding solutions that would satisfy their baby's unique nutritional needs while also being acceptable for vegetarian, flexitarian, and plant-based diets.
• In April 2022, Nestle introduced its first organic baby food range in Brazil. The debut of a new brand of carbon-neutral, plant-based baby food called Plant-tastic has been announced by Gerber, which is owned by Nestlé. Various organic pouches, snacks, and meals called Plant-tastic are prepared with nutrient-rich, plant-based components.

Market Segmentation:

BY TYPE

• Baby Food and Beverages
• Baby Toiletries
• Baby Skin Care
• Baby Hair Care
• Safety and Convenience

BY DISTRIBUTION CHANNEL

• E-Commerce
• Pharmacies/Drug Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Others

BY COUNTRY

• Brazil
• Argentina
• Colombia
• Chile
• Others