Estonia Cards and Payments: Opportunities and Risks to 2028

The analyst's ‘Estonia Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Estonian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cash, and credit transfers during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The analyst's ‘Estonia Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Estonian cards and payments industry, including :

• Current and forecast values for each market in the Estonian cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, cash, and credit transfers. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Estonian cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Estonian cards and payments industry.

Scope

• Contactless payments are increasingly gaining traction for public transport. In August 2023, the Tallinn Transport Department and AS Ridango (a public transport IT company) introduced Apple Pay Express Mode for use across Tallinn’s public transport network. This contactless payment system allows users of Apple devices to purchase tickets using NFC technology without having to activate or authenticate their device. Even if the consumer’s Apple device falls to 0% battery, the Express Mode service can still be used for up to five hours afterwards.
• Buy now pay later (BNPL) services are gaining prominence as an alternative credit option, driven in part by the growing popularity of online shopping. In September 2022, Estonian payment processor and consumer credit provider ESTO partnered with Bolt (a European super-app that offers ride-hailing, rental, food and grocery delivery, and car-sharing services) to launch the Bolt Pay Later service in Estonia, Latvia, and Lithuania. The service allows users to pay for purchases in 30 days without incurring any additional fees.
• Innovative payment solutions are gradually gaining prominence in Estonia. Convenience store and fuel station chain Circle K launched its Pay by Plate technology in Estonia in June 2021, allowing customers to pay for fuel using their vehicle’s license plate. To use the service, users need to download the Circle K mobile app, then add their payment card details and their vehicle license plate under the ‘Pay with number plate’ service. When customers enter any Circle K fuel station, cameras identify the registered license plate number and activate the chosen pump for refueling. Once complete, the payment is then automatically deducted from the Circle K mobile app.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Estonian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Estonian cards and payments industry.
• Assess the competitive dynamics in the Estonian cards and payments industry.
• Gain insights into marketing strategies used for various card types in Estonia.
• Gain insights into key regulations governing the Estonian cards and payments industry.