Consumer Health in Tanzania

Categories such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies, remain popular in Tanzania. However, high inflation in 2024 favoured lower-priced generics over pricey international brands. Despite unit price increases, demand for essential categories remains consistent across consumer groups. Nevertheless, lower-income earners reduced their purchases of consumer health products to prioritise food instead or opted for cheaper herbal/traditional products.

The Consumer Health in Tanzania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.