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India Digital Signage Market Outlook: Test Market Forecast By Product Type, By Display Screen Type, By Panel Based Display Screen Technology, By True Color Application, By Pixel Pitch, By Verticals, By Regions And Competitive Landscape

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    Report

  • 119 Pages
  • May 2022
  • Region: India
  • 6W Research
  • ID: 4849777

India Digital Signage Market report comprehensively covers the market by components, display screen types, display screen size, display screen technology applications, verticals and regions. India digital signage market report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas, market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Digital Signage Market Synopsis

India digital signage market grew significantly in the period of 2017-2019 on account of rising advertising expenditure that is expected to reach INR 94,896 crore by 2022 in India from INR 68,475 crore in 2019 along with robust demand for office spaces that surged by 40% touching 69.4 million sq ft in Pan India in the year 2019, compared to 49.5 million sq. ft. in the year 2018. During 2020, Covid-19 significantly impacted the overall India digital signage market growth as the country faced nationwide lockdown that led to shutting down of international borders and impacted the supply chain in market which has resulted in the declined in OOH advertising industry by 55% in H1, 2020, which resulted in the downfall of outdoor digital signage market share . Most of the commercial spaces, shopping malls, cinemas and stadiums were closed where digital signage screens are heavily deployed that impacted the market demand during that year.

According to the publisher, India Digital Signage Market size is projected to grow at a CAGR of 15.4% during. 2022-2028. The market is expected to witness significant growth in the coming years owing to rising spending expenditure of government on infrastructure projects. The government is building 1,000 km of metro rail network across 27 cities in India along with 100 airports with 1000 new flight routes by the end of 2024. Also, the central government presented a roadmap to invest ?91,000 crore to develop new airports and upgrading existing ones in different parts of India in the coming 5 years which would boost the digital signage market in India in coming years. India digital signage market is in the growing stage of industry life cycle owing to the increased demand for digitized promotion of products and services and rapid innovation in the field of digital signage in order to produce high quality viewing experience.

Market by Display Screen Type

Panel Based acquired major revenue share in India digital signage market as they are comparatively cheaper than true color LED, owing to which it is preferred in retail and commercial sectors extensively. Construction of multiple commercial malls across tier-I and tier-II Indian cities like Noida, Bengaluru, Mumbai, Lucknow and Amravati with approximately 4.5 million sq. ft. of new spaces is planned would drive the market for panel base display screen over the coming years.

Market by Components

Display screens would be the focal point in India’s digital signage market owing to growing OOH (Out-of-home) advertising. Out of Home (OOH) has seen a growth of 9% from 2018 to 2019 to sustain the media spends share of 6%. Rapid development of infrastructure, including upcoming smart city projects, malls, bus shelters, shops and an overall increase in advertising opportunities in tier-II and tier-III cities would lead to the growth in use of display screens during the forecast period.

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 11 Years Market Numbers.
  • Historical Data Starting from 2017 to 2028.
  • Base Year: 2021
  • Forecast Data until 2028.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • India Digital Signage Market Overview
  • India Digital Signage Market Outlook
  • India Digital Signage Market Forecast
  • Historical Data and Forecast of India Digital Signage Market Revenues for the Period 2017-2028F
  • Historical Data and Forecast of India Digital Signage Market Revenues, By Components, for the Period 2017-2028F
  • Historical Data and Forecast of India Digital Signage Market Revenues, By Display Screen Type, for the Period 2017-2028F
  • Historical Data and Forecast of India Panel Based Display Screen Revenues & Volume, By Technology, for the Period 2017-2028F
  • Historical Data and Forecast of India Digital Signage Market Revenues, By Display Screen Size, for the Period 2017-2028F
  • Historical Data and Forecast of India Digital Signage Market Revenues, By Verticals, for the Period 2017-2028F
  • Historical Data and Forecast of India Digital Signage Market Revenues, By Regions, for the Period 2017-2028F
  • Market Drivers and Restraints
  • Industry Life Cycle
  • Porter’s Five Force Analysis
  • Impact Analysis of COVID-19
  • India Digital Signage Market Trends
  • India Digital Signage Market Revenue Share, By Companies
  • Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Product Type

  • Display Screen
  • Content Player
  • Software
  • Kiosk

By Display Screen Type

  • Panel Based
  • True Color LED

By Panel Based Display Screen Technology

  • LED
  • OLED
  • QLED

By True Color Application

  • Indoor
  • Outdoor

By Pixel Pitch

  • Indoor
  • 9-2mm
  • 1-3mm
  • 1-4mm
  • Above 4mm
  • Outdoor
  • 3-4mm
  • 5-8mm
  • Above 8mm

By Verticals

  • Commercial (office Spaces)
  • Transportation
  • Retail
  • Hospitality
  • Healthcare
  • Entertainment (Sports, Cultural and Reality Events, Amusement Parks)
  • Others (Education & BFSI)

By Regions

  • Northern
  • Southern
  • Eastern
  • Western

Table of Contents


1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of the Report
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions

3. India Digital Signage Market Overview
3.1 India Digital Signage Market Revenues, 2017-2028F
3.2 India Digital Signage Market - Industry Life Cycle
3.3 India Digital Signage Market - Porter’s Five Forces
3.4 India Digital Signage Market Revenue Share, By Display Screen Type, 2021 & 2028F
3.5 India Digital Signage Market Revenue Share, By Verticals, 2021 & 2028F
3.6 India Digital Signage Market Revenue Share, By Regions, 2021 & 2028F

4. Impact Analysis of Covid-19 on India Digital Signage Market
5. India Digital Signage Market Dynamics
5.1. Impact Analysis
5.2. Market Drivers
5.3. Market Restraints

6. India Digital Signage Market Trends & Evolution
7. India Digital Signage Market Overview, By Components
7.1. India Digital Signage Market Revenues, By Display Screen, 2017-2028F
7.2. India Digital Signage Content Players Market Revenues & Volume, 2017-2028F
7.2.1. India Digital Signage Market Revenue & Volume Share, By Content Player Types, 2021 & 2028F
7.2.1.1. India Digital Signage Market Revenues & Volume, By Content Player Types, 2017-2028F
7.3. India Digital Signage Software Market Revenues, 2017-2028F
7.3.1. India Digital Signage Market Revenue Share, By Software Type, 2021 & 2028F
7.3.1.1 India Digital Signage Market Revenues, By Software Type, 2017-2028F

8. India Panel Based Display Digital Signage Market Overview
8.1. India Panel Based Display Digital Signage Market Revenues & Volume, 2017-2028F
8.2. India Panel Based Display Digital Signage Market Revenue & Volume Share, By Technology, 2021 & 2028F
8.2.1. India LED Panel Based Display Digital Signage Market Revenues & Volume, 2017-2028F
8.2.1.1. India LED Panel Based Display Digital Signage Market Revenue Share, By Size, 2021 & 2028F
8.2.1.1.1 India LED Panel Based Display Digital Signage Market Revenues, By Size, 2017-2028F
8.2.2 India OLED Panel Based Display Digital Signage Market Revenues & Volume, 2017-2028F
8.2.2.1 India OLED Panel Based Display Digital Signage Market Revenue Share, By Size, 2021 & 2028F
8.2.2.1.1 India OLED Panel Based Display Digital Signage Market Revenues, By Size, 2017-2028F
8.2.3 India QLED Panel Based Display Digital Signage Market Revenues & Volume, 2017-2028F
8.2.3.1 India QLED Panel Based Display Digital Signage Market Revenue Share, By Size, 2021 & 2028F
8.2.3.1.1 India QLED Panel Based Display Digital Signage Market Revenues, By Size, 2017-2028F

9. India True Color LED Display Digital Signage Market Overview
9.1. India True Color LED Display Digital Signage Market Revenues, 2017-2028F
9.2. India True Color LED Display Digital Signage Market Revenue Share, By Applications, 2017-2028F
9.2.1. India True Color LED Display Digital Signage Market Revenues, By Indoor Application, 2017-2028F
9.2.2. India True Color LED Display Digital Signage Market Revenues, By Outdoor Application, 2017-2028F
9.2.1.1 India Indoor True Color LED Display Digital Signage Market Revenue Share, By Pixel Pitch, 2021 & 2028F
9.2.1.1.1 India Indoor True Color LED Display Digital Signage Market Revenues, By Pixel Pitch, 2017-2028F
9.2.2.1  India Outdoor True Color LED Display Digital Signage Market Revenue Share, By Pixel Pitch, 2021 & 2028F
9.2.2.1.1 India Outdoor True Color LED Display Digital Signage Market Revenues, By Pixel Pitch, 2017-2028F

10. India Kiosk Digital Signage Market Overview
10.1. Kiosk Digital Signage Market Revenues & Volume, 2017-2028F

11. India Digital Signage Market Overview, By Verticals
11.1. India Digital Signage Market Revenues, By Commercial, 2017-2028F
11.2. India Digital Signage Market Revenues, By Healthcare, 2017-2028F
11.3. India Digital Signage Market Revenues, By Retail, 2017-2028F
11.4 India Digital Signage Market Revenues, By Transportation, 2017-2028F
11.5. India Digital Signage Market Revenues, By Hospitality, 2017-2028F
11.6. India Digital Signage Market Revenues, By Entertainment, 2017-2028F
11.7. India Digital Signage Market Revenues, By Others, 2017-2028F

12. India Digital Signage Market Overview, By Region
s
12.1. India Digital Signage Market Revenues, By Northern, 2017-2028F
12.2. India Digital Signage Market Revenues, By Southern, 2017-2028F
12.3. India Digital Signage Market Revenues, By Eastern, 2017-2028F
12.4. India Digital Signage Market Revenues, By Western, 2017-2028F

13. India Digital Signage Market - Government Policies and Regulations14. India Digital Signage Market - Key Performance Indicators
15. India Digital Signage Market Opportunity Assessment
15.1. India Digital Signage Market Opportunity Assessment, By Components, 2028F
15.2. India Digital Signage Market Opportunity Assessment, By Verticals, 2028F

16. India Digital Signage Market - Voice of Customer Analysis
16.1 Identification of Key Pain Points in Existing Digital Signage Solutions
16.2 Identification of Key Motivational Factors to Switch Towards Other Solution Providers of Digital Signage Market
16.3 Analyzing Key Preferred Products and Solutions in Digital Signage Market

17. India Digital Signage Market - Competitive Landscape
17.1 India Digital Signage Display Screens Market Revenue Share, By Companies, 2021
17.2 India Digital Signage Market Competitive Benchmarking, By Technical Parameters
17.3 India Digital Signage Market Competitive Benchmarking, By Operating Parameters

18. Company Profiles
18.1 Samsung India Electronics Pvt Ltd.
18.2 LG Electronics India Pvt Ltd.
18.3 Panasonic India Pvt. Ltd.
18.4 BenQ Corporation
18.5 Sharp Corporation
18.6 Sony India Pvt Ltd
18.7 Vyoma Technologies Private Limited
18.8 Xtreme Media Pvt. Ltd.
18.9 Nusyn Digital Solutions Pvt. Ltd.
18.10 Delta Electronics Inc.
18.11 Christie Digital Systems (India) Pvt. Ltd.
18.12 Leyard Group (Planar Systems)
18.13 Yodeck (Flipnode LLC)
18.14 Spectrio Inc. (Enplug Inc.)
18.15 Scala Inc.
18.16 Pickcel (LaneSquare Technology Pvt. Ltd.)
18.17 ONELAN (TriplePlay Services Ltd)

19. India Economic Profile20. Key Strategic Recommendations21. Disclaimer
List of Figures
Figure 1. India Digital Signage Market Revenues, 2017-2028F (INR Crore)
Figure 2. India Digital Signage Market Revenue Share, By Display Screen Type, 2021 & 2028F
Figure 3. India Digital Signage Market Revenue Share, By Verticals, 2021 & 2028F
Figure 4. India Digital Signage Market Revenue Share, By Regions, 2021 & 2028F
Figure 5. India Out of Home (OOH) Media Industry (INR crore), 2019-2023F
Figure 6. India Advertisement Expenditure (INR crore), 2019-2025F
Figure 7. India Current Investment Trends in Airport Infrastructure ($ Million), 2015-2040F
Figure 8. India Current Investment Trends in Railways Infrastructure ($ Million), 2015-2040F
Figure 9. India Digital Signage Market Revenues, By Display Screen, 2017-2028F (INR Crore)
Figure 10. India Digital Signage Market Revenues and Volume, By Content Players, 2017-2028F (INR Crore, Thousand Units)
Figure 11. India Digital Signage Market Revenue Share, By Content Player Type, 2021 & 2028F
Figure 12. India Digital Signage Market Volume Share, By Content Player Type, 2021 & 2028F
Figure 13. India Digital Signage Market Revenues, By Software, 2017-2028F (INR Crore)
Figure 14. India Digital Signage Market Revenue Share, By Software Type, 2021 & 2028F
Figure 15. India Panel Based Display Digital Signage Market Revenues and Volume, 2017-2028F (INR Crore, Thousand Units)
Figure 16. India Panel Based Display Digital Signage Market Revenue Share, By Technology, 2021 & 2028F
Figure 17. India Panel Based Display Digital Signage Market Volume Share, By Technology, 2021 & 2028F
Figure 18. India LED Panel Based Display Digital Signage Market Revenue Share, By Size, 2021 & 2028F
Figure 19. India OLED Panel Based Display Digital Signage Market Revenue Share, By Size, 2021 & 2028F
Figure 20. India QLED Panel Based Display Digital Signage Market Revenue Share, By Size, 2021 & 2028F
Figure 21. India True Color LED Display Digital Signage Market Revenues, 2017-2028F (INR Crore)
Figure 22. India True Color LED Display Digital Signage Market Revenue Share, By Applications, 2021 & 2028F
Figure 23. India True Color LED Display Digital Signage Market Revenues, By Indoor Application, 2017-2028F (INR Crore)
Figure 24. India True Color LED Display Digital Signage Market Revenues, By Outdoor Application, 2017-2028F (INR Crore)
Figure 25. India Indoor True Color LED Display Digital Signage Market Revenue Share, By Pixel Pitch, 2021 & 2028F
Figure 26.India Outdoor True Color LED Display Digital Signage Market Revenue Share, By Pixel Pitch, 2021 & 2028F
Figure 27.India Kiosk Digital Signage Market Revenues and Volume, 2017-2028F (INR Crore, Thousand Units)
Figure 28. India Digital Signage Market Revenue Share, By Regions, 2021 & 2028F
Figure 29. Number of Hotel Sites/ Outlets in India, 2018- 2023F
Figure 30. New Sites/Outlets of Full- Service Restaurants and Cafes/ Bars added per year in India, 2017-2022E
Figure 31. Retail market in India, 2020-2025 (INR Lakh Crore)
Figure 32. Number of Airports in India, 2022E-2025
Figure 33. India New Office Space Supply, Jan-June 2020-2021 (Million sq. ft.)
Figure 34. India New Office Space supply, By Cities, H1 2020 & H1 2021 (Million sq. ft.)
Figure 35. India Digital Signage Market Opportunity Assessment, By Components, 2028F
Figure 36. India Digital Signage Market Opportunity Assessment, By Verticals, 2028F
Figure 37. : Rating of Customer Preference while Purchasing Digital Signage
Figure 38. Rating of Customer Preference while Switching towards other Digital Signage
Figure 39. Customer Preference while Purchasing Display Screen Digital Signage (% of Respondents)
Figure 40. Customer Preference while Purchasing Display Screen Digital Signage by Technology (% of Respondents)
Figure 41. Customer Preference while Purchasing LED Display Screen Digital Signage (% of Respondents)
Figure 42. Customer Preference while Purchasing OLED Display Screen Digital Signage (% of Respondents)
Figure 43. Customer Preference while Purchasing QLED Display Screen Digital Signage (% of Respondents)
Figure 44. India Digital Signage Market Revenue Share, By Companies, 2021
Figure 45. India GDP at Constant Prices, 2018-2024F (INR Trillion)
Figure 46. India GDP per capita at Constant Prices, 2018-2024F (INR Trillion)
Figure 47. Urban Population in India 2015-2020 (INR Crore)

List of Tables
Table 1. India Digital Signage Market Revenues, By Content Player Type, 2017-2028F (INR Crore)
Table 2. India Digital Signage Market Volume, By Content Player Type, 2017-2028F (Thousand Units)
Table 3. India Digital Signage Market Revenues, By Software Type, 2017-2028F (INR Crore)
Table 4. India Panel Based Display Digital Signage Market Revenues, By Technology, 2017-2028F (INR Crore)
Table 5. India Panel Based Display Digital Signage Market Volume, By Technology, 2017-2028F (Thousand Units)
Table 6. India LED Panel Based Display Digital Signage Market Revenues, By Size, 2017-2028F (INR Crore)
Table 7. India OLED Panel Based Display Digital Signage Market Revenues, By Size, 2017-2028F (INR Crore)
Table 8. India QLED Panel Based Display Digital Signage Market Revenues, By Size, 2017-2028F (INR Crore)
Table 9. India Indoor True Color LED Display Digital Signage Market Revenues, By Pixel Pitch, 2017-2028F (INR Crore)
Table 10. India Outdoor True Color LED Display Digital Signage Market Revenues, By Pixel Pitch, 2017-2028F (INR Crore)
Table 11. India Digital Signage Market Revenues, By Verticals, 2021 & 2028F (INR Crore)
Table 12. India Digital Signage Market Revenues, By Regions, 2017-2028F (INR Crore)
Table 13. Taxation Laws while Importing with and without HSN Code 8528

Companies Mentioned

  • Samsung India Electronics Pvt Ltd.
  • LG Electronics India Pvt Ltd.
  • Panasonic India Pvt. Ltd.
  • BenQ Corporation
  • Sharp Corporation
  • Sony India Pvt Ltd
  • Vyoma Technologies Private Limited
  • Xtreme Media Pvt. Ltd.
  • Nusyn Digital Solutions Pvt. Ltd.
  • Delta Electronics Inc.
  • Christie Digital Systems (India) Pvt. Ltd.
  • Leyard Group (Planar Systems)
  • Yodeck (Flipnode LLC)
  • Spectrio Inc. (Enplug Inc.)
  • Scala Inc.
  • Pickcel (LaneSquare Technology Pvt. Ltd.)
  • ONELAN (TriplePlay Services Ltd)

Methodology

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