Featuring 38 tables and 61 figures, this report includes data from 2011-2031 in 5 year intervals and tables featuring year-by-year data for 2018-2025.
The industry study analyzes the $1.3 billion US consumer lawn and garden watering products industry. It presents historical demand data (2012, 2017 and 2022) and forecasts (2027) by product category and type (hoses - conventional, soaker/sprinkler, next generation lightweight; DIY irrigation systems - controllers, all other; nozzles - pattern, pistol, wands, all other; sprinklers - oscillating, pulsating/impact, stationary/spot, all other; hose reels; accessories and other products - tap timers, rain barrels, all other), and retail channel (home centers, discount stores, hardware stores, lawn and garden specialty stores, and others, including e-commerce). The study also evaluates company market share and competitive analysis on industry competitors including Husqvarna Group (through the acquisition of Orbit Irrigation), Teknor Apex, Swan Products, Lawn & Garden (acquired Fiskars watering business), Flexon Industries (US Wire & Cable), Melnor, and Rain Bird.
Demand for lawn and garden watering products is forecast to increase nearly 1% annually to $1.3 billion in 2027. With renewed interest in lawn care, more time spent at home, and excess dollars to spend, consumers bought unprecedented amounts of watering products in 2020 and 2021. While demand in unit terms has declined since this pandemic-related surge, it should revert to more historical, pre-pandemic levels by the end of the forecast period. Watering products sales will be sustained by:
- continued consumer preference for lush, green lawns and beautiful gardens
- significant participation in outdoor living
- elevated interest in both decorative and edible gardening
Durability & Ease-of-Use Key Consumer Purchase Drivers
Watering products are commodities that consumers generally buy based on functionality and price, yet two attributes are the most important influencers of consumer purchase:
- Durability of garden hoses and other watering products has surged as a major consumer point of interest. Many users are frustrated by expandable hoses that burst, conventional hoses that kink and tear, hose reels that leak, nozzles that break, and other functional breakdowns. Marketers have innovated various ways to improve product durability.
- Ease of use is important, and reflects both an aging consumer base and the general frustrations that people have with the weight and handling difficulty of most hoses. Marketers have responded with expandable and other lightweight versions, while nozzle manufacturers have been especially active in incorporating ergonomic features that increase handling comfort.
E-Commerce Grows Fastest; Home Centers Still Control More than Half of Total Sales
E-commerce grew much faster than other channels over the last 10 years, and it will continue to grow at the fastest rate through 2027. Some watering products - like hose reels and DIY irrigation systems - sell particularly well online; others (like hoses) do not, primarily because consumers cannot handle and/or examine them.
Home centers will still account for more than 50% of total watering product sales in 2027, largely because they benefit from significant national presences and generally have the most extensive product selections coupled with low prices.
Historical Market Trends
Lawn and garden watering products include garden hoses, hose reels, hose-end nozzles and sprinklers, DIY irrigation systems, tap timers, and accessories. Product trends in the US market primarily involve functionality and performance, durability, ease-of-use and convenience, and price to meet individual needs.
The watering products industry is relatively mature, highly dependent on weather, and highly seasonal, with 85% of sales occurring between April and August. Thus product demand can fluctuate significantly depending on weather conditions during those months. If the weather remains too dry or too rainy, watering product sales decline.
Weather has generally has been unkind to the industry throughout the last decade, with conditions impacting watering products sales at various times. Severe drought conditions and resulting water restrictions affected and still affect regions of the country while overly rainy springs in some years affected certain regions. Demand for DIY irrigation systems and hose-end sprinklers tend to suffer most when weather is unfavorable. Other products like drip irrigation systems, soaker hoses, and smart controllers benefit due to their ability to help conserve water.
Watering product demand is also a reflection of growth in the overall economy, and relies on multiple key factors, including:
- household formations
- home sales and new housing construction
- consumer spending levels
- exchange rates and price levels which impact demand as measured in US dollar terms
Indicators can be volatile (except for household formations), which along with weather, can produce annual swings in demand. However the pandemic-related demand spike in 2020 and 2021 was extraordinary and virtually impossible to predict.
Pricing Trends
Lawn and garden watering product prices fluctuate across product categories, ranging from a few dollars for certain accessories to hundreds of dollars for DIY irrigation items.
Virtually every segment of the watering product industry is subject to similar pricing pressures. The most important of these include:
- the buying power of larger retailers
- shifts in raw material prices
- cost of transportation
Competition from low-cost imports is not as big a factor as in some industries since most hoses are manufactured in the US. However many expandable hoses are made overseas as are many nozzles and sprinklers. This has helped drive prices lower in the past.
Large retailers such as Home Depot, Lowe’s, and Walmart exert significant pricing pressure on manufacturers due to their high volume of watering product sales and the power it gives them to dictate pricing levels. While private label brands - typically lower priced than national brands - are not as strong as in other industries, their presence at some retailers keeps prices in check.
Among lawn and garden watering products:
- Hose-end nozzles are commodity products and subject to pricing pressure. Average nozzle retail prices are less than $15. Hose-end sprinklers are also fairly commoditized, with average retail prices a bit over $20.
- Hose reel prices are somewhat less pressured as there are a limited number of key players.
- DIY irrigation systems consist of more specialized components, so there is less pressure on prices. However, there are four relatively strong players in the market, so competition does keep prices competitive.
Table of Contents
1. Executive Summary
2. COVID-19 Pandemic
- Overview
- Impact on the Economy
- Impact on the Lawn & Garden Industry
3. Overview
- Study Scope
- Historical Market Trends
- Pricing Trends
- Product Trends & Innovations
- Durability
- Ease of Use
- Water Conservation Features
- Smart Products
- US Supply & Foreign Trade
4. Factors Impacting Demand
- Product Replacement Rates
- Seasonality & Weather
- Drought, Water Shortages, & Conservation Regulations
- BPA, Lead, & Phthalate Content
5. Products
- Demand by Product
- Garden Hoses
- Demand by Type
- Conventional
- Soaker/Sprinkler
- Next Generation Lightweight (Expandable, Compact, Coiled, & Other)
- Key Suppliers
- DIY Irrigation Systems
- Demand by Type
- Controllers (Basic & Smart)
- Other Systems (Underground, Aboveground, & Drip)
- Key Suppliers
- Hose Nozzles
- Demand by Type
- Key Suppliers
- Sprinklers
- Demand by Type
- Key Suppliers
- Hose Reels
- Demand Outlook
- Key Suppliers
- Accessories & Other Watering Products
- Demand by Type
- Key Suppliers
6. Retail Sales
- Wholesale Distribution
- Retail Sales by Product
- Retail Sales by Channel
- Marketing Trends
- Omnichannel “Bricks & Clicks” Retailing Essential
- Multi-Dimensional Approach
- Private Labels
7. Consumer Trends
- Homeownership Trends
- Ownership vs. Rental Rate
- Age Brackets
- Household Income
- Owned Land & Property Size
- Gardening as a Leisure Pursuit
- Environmental Responsibility
- Attitudes about Lawns, Gardens, & Water Conservation
- Garden Hoses
- Factors Influencing Garden Hose Purchases
- Main Uses of Garden Hoses
- Garden Hose Ownership: Quantity & Type
- Garden Hose Ownership by Type of Residence
- Garden Hose Ownership by Age Group
- Garden Hose Ownership by Population Density: Urban, Suburban, & Rural
- Irrigation Systems
- Types of Installed Home Irrigation Systems
- Irrigation System Ownership by Type of Residence
- Irrigation System Ownership by Age Group
- Irrigation System Ownership by Population Density
- Irrigation System Ownership by Region
8. Industry Structure
- Key Findings & Industry Composition
- Market Share
- Competitive Strategies
- Mergers & Acquisitions
- Cooperative Agreements
- List of Industry Participants
9. Appendix
- Report Details
- Definitions
- Abbreviations
- Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographic Trends
- Consumer Spending
- Housing Stock
List of Tables
2. COVID-19 Pandemic
Table 2-1. Macroeconomic Indicators, 2020 - 2024 (billion 2012 dollars & billion dollars)
Table 2-2. Annual Lawn & Garden Watering Product Demand by Type, 2019 - 2023 million dollars)
3. Overview
Table 3-1. Lawn & Garden Watering Product Demand, 2012 - 2022 (million dollars & million units)
Table 3-2. Lawn & Garden Watering Product Average Price for Selected Products, 2012, 2017, 2022, & 2027 (dollars per unit)
Table 3-3. Annual Lawn & Garden Watering Product Average Price for Selected Products, 2019 - 2026 (dollars per unit)
5. Products
Table 5-1. Lawn & Garden Watering Product Demand by Type, 2012, 2017, 2022, & 2027 million dollars)
Table 5-2. Annual Lawn & Garden Watering Product Demand by Type, 2019 - 2026 million dollars)
Table 5-3. Lawn & Garden Hose Demand by Type, 2012, 2017, 2022, & 2027 million dollars & thousand units)
Table 5-4. Annual Lawn & Garden Hose Demand by Type, 2019 - 2026 (million dollars & thousand units)
Table 5-5. Selected Garden Hose Suppliers
Table 5-6. Lawn & Garden DIY Irrigation System Demand by Type, 2012, 2017, 2022, & 2027 (million dollars)
Table 5-7. Annual Lawn & Garden DIY Irrigation System Demand by Type, 2019 - 2026 million dollars)
Table 5-8. Lawn & Garden Hose Nozzle Demand by Type, 2012, 2017, 2022, & 2027 million dollars & thousand units)
Table 5-9. Annual Lawn & Garden Hose Nozzle Demand by Type, 2019 - 2026 million dollars & thousand units)
Table 5-10. Lawn & Garden Sprinkler Demand by Type, 2012, 2017, 2022, & 2027 million dollars & thousand units)
Table 5-11. Annual Lawn & Garden Sprinkler Demand by Type, 2019 - 2026 million dollars & thousand units)
Table 5-12. Lawn & Garden Hose Reel Demand, 2012, 2017, 2022, & 2027 million dollars & thousand units)
Table 5-13. Annual Lawn & Garden Hose Reel Demand, 2019 - 2026 (million dollars & thousand units)
Table 5-14. Lawn & Garden Accessories & Other Watering Products Demand by Type, 2012, 2017, 2022, & 2027 (million dollars)
Table 5-15. Annual Lawn & Garden Accessories & Other Watering Products Demand by Type, 2019 - 2026 (million dollars)
6. Retail Sales
Table 6-1. Lawn & Garden Watering Product Retail Sales by Type, 2012, 2017, 2022, & 2027 (million dollars)
Table 6-2. Annual Lawn & Garden Watering Product Retail Sales by Type, 2019 - 2026 million dollars)
Table 6-3. Lawn & Garden Watering Product Retail Sales by Channel, 2012, 2017, 2022, & 2027 (million dollars)
Table 6-4. Annual Lawn & Garden Watering Product Retail Sales by Channel, 2019 - 2026 (million dollars)
7. Consumer Trends
Table 7-1. Homeownership & Rental of Residences, 2012 - 2022 (percent of population)
Table 7-2. Homeownership & Rental of Residences by Annual Household Income Bracket, 2012 - 2022 (percent of population)
Table 7-3. US Homeownership Rates by Property Size, 2012 - 2022 percent of respondents who own a single-family house)
Table 7-4. Adults Who Gardened in the Last 12 Months by Gender, Age Group, & Ownership of Residence, 2012 - 2022 (percent of adults)
Table 7-5. Consumer Belief in Personal Environmental Responsibility by Gender, Age Group, & Ownership of Residence, 2022 (percent of respondents)
8. Industry Structure
Table 8-1. US Lawn & Garden Watering Product Sales by Company, 2022 (million dollars)
Table 8-2. Selected Mergers & Acquisitions
Table 8-3. Selected Cooperative Agreements
Table 8-4. Selected Industry Participants
9. Appendix
Table 9-1. Abbreviations & Acronyms Used in Study
Table 9-2. Macroeconomic Indicators, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars)
Table 9-3. Population & Households, 2012, 2017, 2022, 2027, & 2032 (million persons)
Table 9-4. Personal Consumption Expenditures, 2012, 2017, 2022, 2027, & 2032 billion dollars)
Table 9-5. Housing Stock by Type, 2012, 2017, 2022, 2027, & 2032 (million units)
List of Figures
1. Executive Summary
Figure 1-1. Lawn & Garden Watering Products Market
2. COVID-19 Pandemic
Figure 2-1. Real GDP by Economic Sector, 2020 - 2023 (% annual change)
Figure 2-2. Annual Lawn & Garden Watering Product Demand, 2020 - 2025 million dollars & % annual change)
3. Overview
Figure 3-1. Lawn & Garden Watering Product Examples
Figure 3-2. Lawn & Garden Watering Product Demand, 2006 - 2022 (million dollars)
Figure 3-3. Lawn & Garden Watering Product Average Price for Selected Products, 2012 - 2027 (dollars per unit)
Figure 3-4. Product Example: Pocket Hose Silver Bullet
Figure 3-5. Product Example: X Hose Pro Expandable Hose
Figure 3-6. Product Example: Teknor Apex’s zero-G Pro Hose
Figure 3-7. Product Example: John Deere's CoreFUSION Hose
Figure 3-8. Product Example: Bionic Steel Metal Hose
Figure 3-9. Product Example: Gorilla Hose Reel
Figure 3-10. Product Example: Flexi Hose Expandable Hose Positioning Statement
Figure 3-11. Product Example: Hybrid Polymer Hoses
Figure 3-12. Product Example: Gilmour Nozzle with Swivel Connect
Figure 3-13. Product Example: Melnor Arthritis Foundation Certification
Figure 3-14. Product Example: Bernini’s EZ GRIP Hose Nozzle
Figure 3-15. Product Example: Dramm's Telescoping RainSelect Rain Wand
Figure 3-16. Product Example: Flexon Soaker Kit
Figure 3-17. Product Example: B-hyve XR Smart Sprinkler Timer
Figure 3-18. Product Example: Smart Sprinkler Controllers
Figure 3-19. Product Example: Melnor's 4-Zone Bluetooth Water Timer
Figure 3-20. Product Example: B-hyve XD Tap Timer
5. Products
Figure 5-1. Lawn & Garden Watering Product Demand by Type, 2012, 2017, 2022, & 2027 (million dollars)
Figure 5-2. Garden Hose Product Examples
Figure 5-3. Garden Hose Demand by Type, 2012, 2017, 2022, & 2027 (million dollars)
Figure 5-4. DIY Irrigation System Product Examples
Figure 5-5. Lawn & Garden DIY Irrigation System Demand by Type, 2012, 2017, 2022, & 2027 (million dollars)
Figure 5-6. Hose Nozzle Product Examples
Figure 5-7. Lawn & Garden Hose Nozzle Demand by Type, 2012, 2017, 2022, & 2027 million dollars)
Figure 5-8. Sprinkler Product Examples
Figure 5-9. Lawn & Garden Sprinkler Demand by Type, 2012, 2017, 2022, & 2027 million dollars)
Figure 5-10. Hose Reel Product Examples
Figure 5-11. Lawn & Garden Hose Reel Demand, 2012 - 2027 (million dollars)
Figure 5-12. Accessories & Other Watering Product Examples
Figure 5-13. Lawn & Garden Accessory & Other Watering Product Demand by Type, 2012, 2017, 2022, & 2027 (million dollars)
6. Retail Sales
Figure 6-1. Lawn & Garden Watering Product Retail Sales by Channel, 2012, 2017, 2022, & 2027 (million dollars)
Figure 6-2. #PlantTok on TikTok 2022
7. Consumer Trends
Figure 7-1. Homeownership & Rental of Residences by Age Bracket, 2012 & 2022 percent of population)
Figure 7-2. Consumer Attitudes Regarding Lawns & Gardens, 2022 percent of respondents)
Figure 7-3. Consumer Attitudes Regarding Water Conservation, 2019 & 2022 percent of respondents)
Figure 7-4. Highest Priority Factors Influencing Garden Hose Purchase, 2019 & 2022 percent of respondents)
Figure 7-5. Garden Hose Uses, 2019 & 2022 (percent of respondents)
Figure 7-6. Garden Hose Ownership by Gender, Age Group, Urban vs. Rural Setting, & Type of Residence, 2022 (percent of respondents)
Figure 7-7. Garden Hose Ownership Characteristics, 2019 & 2022 percent of respondents)
Figure 7-8. Type of Garden Hose Owned by Type of Residence, 2019 & 2022 percent of respondents)
Figure 7-9. Type of Garden Hose Owned by Age Group, 2022 (percent of respondents)
Figure 7-10. Type of Garden Hose Owned by Population Density, 2019 & 2022 percent of respondents)
Figure 7-11. Home Irrigation System Characteristics, 2019 & 2022 percent of respondents)
Figure 7-12. Type of Irrigation System Owned by Type of Residence, 2019 & 2022 percent of respondents)
Figure 7-13. Type of Irrigation System Owned by Age Group, 2022 percent of respondents)
Figure 7-14. Type of Irrigation System Owned by Population Density, 2019 & 2022 percent of respondents)
Figure 7-15. Type of Irrigation System Owned by Region, 2019 & 2022 percent of respondents)
8. Industry Structure
Figure 8-1. US Lawn & Garden Watering Product Market Share by Company, 2022 billion dollars)
Figure 8-2. US Lawn & Garden Watering Product Market: Leading Supplier, 2022
Figure 8-3. US Lawn & Garden Watering Product Market: Second Leading Supplier, 2022
Figure 8-4. US Lawn & Garden Watering Product Market: Third Leading Supplier, 2022
Figure 8-5. US Lawn & Garden Watering Product Market: Co-Fourth Leading Supplier
Figure 8-6. US Lawn & Garden Watering Product Market: Co-Fourth Leading Supplier
Figure 8-7. US Lawn & Garden Watering Product Market: Fifth Leading Supplier, 2022
Figure 8-8. US Lawn & Garden Watering Product Market: Seventh Leading Supplier, Lawn & Garden Watering Products
Companies Mentioned
- Flexon Industries (US Wire & Cable)
- Home Depot
- Husqvarna Group (through the acquisition of Orbit Irrigation)
- Lawn & Garden (acquired Fiskars watering business)
- Lowe’s
- Melnor
- Rain Bird
- Swan Products
- Teknor Apex
- Walmart
Methodology
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