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Senegal Telecom Operators Country Intelligence Report

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    Report

  • 41 Pages
  • November 2023
  • Region: Senegal
  • GlobalData
  • ID: 4856520
'Senegal Telecom Operators Country Intelligence Report,' a new Country Intelligence Report, provides an executive-level overview of the telecommunications market in Senegal today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV segments, as well as a review of key regulatory trends.

'The total telecom and pay-TV service revenue in Senegal will grow at a CAGR of 8.6%, during 2023-2028 . This growth will be primarily driven by contributions from mobile data, fixed broadband, and pay-TV segments. Mobile data service revenue will grow at a robust CAGR of 15.1%. This growth will be driven by growing adoption of 4G services, projected growth in adoption of 5G services, on the back of expanding mobile network coverage and increasing mobile data ARPU. Fixed broadband service revenue will also increase at a CAGR of 9.9% during the forecast period, as the government and operators focus on fiber network expansions in the country. Pay-TV service revenue will increase at a five-year CAGR of 12.6%. This growth will be driven by steady growth in DTH subscriptions and significant growth in subscriptions for IPTV and DTT and growth in aggregate pay-TV ARPU.

The Country Intelligence Report provides in-depth analysis of the following -
  • Demographic and macroeconomic context in Senegal.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to National plan, fiber-backbone network, licensing, etc.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Scope

  • The total telecom and pay-TV service revenue in Senegal will grow at a CAGR of 8.6% in 2023-2028. This growth will be primarily driven by contributions from mobile data, fixed broadband, and pay-TV segments.
  • Mobile subscription penetration of the population in Senegal will grow to reach 129.9% in 2028, supported by a steady rise in smartphone subscriptions and expanding mobile network coverage across the country.
  • The top two mobile operators, Orange Senegal and Free Senegal, will account for 81.2% of total mobile subscriptions in 2023.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of the Senegal’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Senegal’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in the Senegal’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in the Senegal.

Table of Contents

  • Market highlights
  • Key takeaways, telecom services revenue outlook, revenue CAGR by service type, 2023 service penetration
  • Demographic, macroeconomic, and regulatory context
  • Population, nominal GDP, PPP-adjusted GDP per capita, real GDP growth, consumer price inflation, exchange rates
  • Regulatory context
  • Regulatory highlights, Digital Senegal Strategy 2025, 5G License
  • Telecom market outlook
  • Total telecom and pay-TV services revenue by category, 2022-2028
  • Evolution of total telecom and pay-TV services revenue, 2022-2028
  • Mobile services market
  • Mobile service penetration and subscription trends
  • Mobile subscription and user penetration, 2022-2028
  • Total mobile subscriptions, 2022-2028
  • Device adoption trends
  • Mobile subscriptions by device type, 2022-2028
  • Handset subscriptions by type, 2022-2028
  • Payment types and technology trends
  • Mobile subscriptions by payment type
  • Mobile subscriptions by technology generation, 2022-2028
  • Churn and usage trends
  • Churn, voice usage, data usage
  • Market share trends
  • Subscription market shares, 2023
  • Pre-/postpaid market shares, 2023
  • MVNO subscription market share, 2023
  • Fixed services market
  • Fixed service penetration and subscription trends
  • Voice telephony and fixed broadband penetration, 2022-2028
  • Total voice telephony and fixed broadband access lines, 2022-2028
  • Fixed service revenue trends
  • Total fixed service revenue by service category, 2022-2028
  • Fixed services ARPU by service category, 2022-2028
  • Pay-TV services market
  • Penetration and subscription trends
  • TV and pay-TV household penetration, 2022-2028
  • Total pay-TV subscriptions by type, 2022-2028
  • Market share trends
  • Total pay-TV subscription market shares, 2023
  • Service revenue trends
  • Total pay-TV service revenue, 2022-2028
  • Pay-TV services ARPU by type, 2022-2028
  • Competitive landscape and company snapshots
  • Product portfolios and positioning
  • Company snapshot (Orange Senegal (Sonatel)), Free Senegal, Expresso Senegal)
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Orange Senegal/ Sonatel
  • Tigo Senegal
  • Expresso Senegal
  • Canal
  • Excaf Telecom