Malaysia Probiotics Market - Forecasts from 2023 to 2028

Malaysia Probiotics Market is projected to grow at a compound annual growth rate of 11.18% thereby reaching US$ 354.197 million by 2028, from US$ 125.028 million in 2021.

The market is flourishing owing to the rising digestive problems and health consciousness. Demand has been stimulated by the move toward functional foods as well as creative product creation. The expansion of e-commerce has made it simpler to obtain a range of probiotic goods. Market expansion is further aided by integration with pharmaceuticals and regulatory frameworks that are helpful. In Malaysia, consumer education programs are essential for highlighting the health advantages of probiotics.

According to the Department of Statistics reports, from January to April of 2022, Malaysia's food and beverage sales accounted for 11.8 percent ($1.7 billion) of the $14 billion total wholesale sales value, an increase of 11.5 percent over the same time in 2021. Premium grocery stores and convenience stores are becoming more popular, and the nation's food retailers are still growing quickly. Prominent potential American goods for the Malaysian food retail market are dairy, seafood, wine, pig, and beef, as well as fresh and processed fruits and vegetables.

Furthermore, businesses are using a variety of tactics in the ever-changing Malaysian probiotics industry to take advantage of the rising demand for wellness and health products. To stand out in the market, industry participants are putting a premium on product innovation, creating formulations with targeted strains to address a range of health issues.

Rising health concerns

Probiotic use in Malaysia has demonstrated beneficial effects on a range of health issues. Probiotics provide a balanced gut and help with conditions including irritable bowel syndrome, which all promote digestive health. These advantageous bacteria lessen the frequency and severity of illnesses since they have been linked to improved immune function. Probiotics can also be helpful in the treatment of allergies and lactose intolerance. The incorporation of probiotics into Malaysian diets is expected to promote general health and well-being as knowledge rises, mirroring a global trend toward preventative healthcare practices.

As per the National Diabetes Registry Report published by the Ministry of Health Malaysia, at the end of the 2020 reporting year, there were 902,991 active diabetic patients in the NDR out of the 1,698,683 patients that were enrolled in the registry.  Furthermore, there were 42.98% men and 57.02% women present.

Furthermore, probiotic drinks and other functional beverages are becoming more and more well-liked in the Malaysian market as a practical way to improve people's health and wellness globally. This is a result of customers adopting increasingly hectic lifestyles, who seek out convenient, easily consumable beverages that satisfy their nutritional demands, enhance digestion, sharpen their minds, and aid in weight loss.  According to the Ministry of Health, digestive illness is among the most prevalent diseases in Malaysia. In 2021, 12.09% of the total patients were hospitalized due to digestive diseases, and 3.46% were dead.

The human end-user segment is anticipated to grow

Probiotics are live yeast or bacteria which when consumed by the body provide various health benefits such as improving overall gut health and immunity. Their consumption provides anti-inflammation health benefits to the body and prevents it from diseases such as acute infectious diarrhea, upper respiratory infections, urinary tract infections, irritable bowel syndrome (IBS), and other allergic diseases. Such disease holds a high prevalence rate among old people, and as Malaysia is becoming an aging society the demand for probiotics is expected to show significant growth in the coming years. According to the World Bank, in 2022, 8% of the overall Malaysian population is aged 65 years and above, and as per the same source, the percentage share is expected to reach 14% by 2044 and 20% by 2056.

Moreover, the well-established presence of major probiotics players such as Yakult whose “Yakul Ace” and “Yakul Ace Light” are already in demand in the Malaysian market is also expected to provide a positive market outlook. Furthermore, in Malaysia the usage of probiotics in food & beverage items is exercised under “Regulation 26A” issued by the Ministry of Health’s Food Safety & Quality division in 2018  has made companies comply with the regulatory standard and provide their products match the country’s halal requirements

Market Key Developments

In April 2023, Fernleaf provided its probiotic-packed milk to 17,000 Malaysians during the during Ramadan. 

Segmentation:

By Application

• Functional Food and Beverages
• Dietary Supplements
• Animal Feed

By End-User

• Human
• Animal

By Function

• Regular
• Preventative Healthcare
• Therapeutic

By Type

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Spore Formers
• Others

By Form

• Liquid
• Dry