Germany Spirits - Market Assessment and Forecast to 2023
Summary
The German spirits sector is led by the ‘brandy’ category in value terms. However, in volume terms, the sector is led by ‘liqueurs’ category. ‘Gin & genever’ category is expected to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of spirits in the country. Glass is the most commonly used pack material in the sector. Diageo plc, Pernod Ricard SA and Nordbrand Nordhausen GmbH are the leading players in the German spirits sector.
Our Country Profile report on the spirits sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Scope
Reasons to buy
Summary
The German spirits sector is led by the ‘brandy’ category in value terms. However, in volume terms, the sector is led by ‘liqueurs’ category. ‘Gin & genever’ category is expected to register the fastest value and volume growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of spirits in the country. Glass is the most commonly used pack material in the sector. Diageo plc, Pernod Ricard SA and Nordbrand Nordhausen GmbH are the leading players in the German spirits sector.
Our Country Profile report on the spirits sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
Scope
- The German spirits sector is expected to grow marginally by value during 2018-2023
- Brandy is the largest category in value terms in the German spirits sector
- Gin & genever is expected to register the fastest growth in both value and volume terms during 2018-2023
- Hypermarkets & supermarkets accounted for the leading share in the distribution of spirits in the country.
- Diageo plc, Pernod Ricard SA and Nordbrand Nordhausen GmbH are the top three companies in the sector.
- Glass is the most commonly used pack material in the German spirits sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Germany in the global and regional context
- Germany in the global and Western Europe spirits sector
- Germany compared to other leading countries in Western Europe
- Per capita consumption and expenditure - Germany compared to Western Europe and global levels
- Sector analysis - spirits
- Country snapshot - spirits sector in Germany
- Value and volume analysis - spirits sector in Germany
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: brandy
- Segment analysis (in value terms): brandy
- Segment analysis (in volume terms): brandy
- Category analysis: gin & genever
- Category analysis: liqueurs
- Segment analysis (in value terms): liqueurs
- Segment analysis (in volume terms): liqueurs
- Category analysis: rum
- Segment analysis (in value terms): rum
- Segment analysis (in volume terms): rum
- Category analysis: specialty spirits
- Segment analysis (in value terms): specialty spirits
- Segment analysis (in volume terms): specialty spirits
- Category analysis: tequila & mezcal
- Category analysis: vodka
- Segment analysis (in value terms): vodka
- Segment analysis (in volume terms): vodka
- Category analysis: whiskey
- Segment analysis (in value terms): whiskey
- Segment analysis (in volume terms): whiskey
- Distribution analysis
- Distribution channel share analysis: spirits
- Distribution channel share analysis by category
- Competitive landscape
- Leading companies (in volume terms) in the spirits sector, 2018
- Top 5 companies share by brand (in volume terms) in the spirits sector, 2018
- Brand shares of top five companies (in volume terms) by category, 2018
- Private label share analysis by category
- Growth of private labels compared to branded products
- Degree of consolidation/fragmentation by category
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- GlobalData country risk index (GCRI)
- Methodology
- Definitions
- Appendix
List of Tables
- Country snapshot - leading value categories
- Country snapshot - fastest growing segments
- Cross category comparison - by value (2013-2023)
- Cross category comparison - by volume (2013-2023)
- Per capita consumption (by category), Germany compared to Western Europe and global levels (in liters), 2018
- Brandy - value analysis by segment, 2013-2023
- Brandy - volume analysis by segment, 2013-2023
- Liqueurs - value analysis by segment, 2013-2023
- Liqueurs - volume analysis by segment, 2013-2023
- Rum - value analysis by segment, 2013-2023
- Rum - volume analysis by segment, 2013-2023
- Specialty spirits - value analysis by segment, 2013-2023
- Specialty spirits - volume analysis by segment, 2013-2023
- Vodka - value analysis by segment, 2013-2023
- Vodka - volume analysis by segment, 2013-2023
- Whiskey - value analysis by segment, 2013-2023
- Whiskey - volume analysis by segment, 2013-2023
- Change in distribution share, 2013-2018
- Top 5 companies share by brand (in volume terms) in the spirits sector, 2018
- Brand shares of top five companies (in volume terms) by category, 2018
- Key pack types in the German spirits sector, percentage share of pack units, 2018
- Performance overview (score: 1-100)
- Category data, by segment
- Category data, by on-trade and off-trade
- Per capita consumption (in liters), 2013-2023
- Per capita expenditure, 2013-2023
- Spirits sales distribution in Germany - by category, 2018
- Brand share (in volume terms) in the spirits sector, 2018
- Brand share (in volume terms) in the spirits sector by category, 2018
- Pack material (in million pack units), 2013-2023
- Pack materials by category (in million pack units), 2018
- Pack type (in million pack units), 2013-2023
- Pack types by category (in million pack units), 2018
- Closure type (in million pack units), 2013-2023
- Closure types by category (in million pack units), 2018
- Primary outer type (in million pack units), 2013-2023
- Primary outer types by category (in million pack units), 2018
- Real GDP and annual growth (%), 2014-2022
- Nominal GDP and annual growth (%), 2014-2022
- Consumer price inflation (%), 2014-2022
- Employed people and unemployment rate (%), 2014-2022
- Nominal household final consumption expenditure and annual growth (%), 2014-2022
- Population and annual growth (%), 2014-2022
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2013-2023
- Value/volume change at segment level
List of Figures
- Value and volume share of Germany in the global and Western Europe spirits sector, 2018-2023
- Germany compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Germany, Western Europe, and global, 2013-2023
- PCE comparison - Germany, Western Europe, and global, 2013-2023
- Market size and growth analysis by value and volume, spirits sector, 2013-2023
- Cross category comparison - by value growth rate (2013-2023)
- Change in category share (in value terms), 2018-2023
- Cross category comparison - by volume growth rate (2013-2023)
- Change in category share (in volume terms), 2018-2023
- Market size and growth analysis by value and volume, brandy category, 2013-2023
- Market size and growth analysis by value and volume, gin & genever category , 2013-2023
- Market size and growth analysis by value and volume, liqueurs category, 2013-2023
- Market size and growth analysis by value and volume, rum category, 2013-2023
- Market size and growth analysis by value and volume, specialty spirits category , 2013-2023
- Market size and growth analysis by value and volume, tequila & mezcal category, 2013-2023
- Market size and growth analysis by value and volume, vodka category, 2013-2023
- Market size and growth analysis by value and volume, whiskey category, 2013-2023
- Share of key distribution channels, 2018 - spirits
- Key distribution channel share by category, 2018
- Leading companies (in volume terms) in the spirits sector, 2018
- Private label penetration by category (in volume terms), 2018
- Growth analysis, private label and brands, 2013-2018
- Category-wise consolidation/fragmentation (in volume terms) - spirits, 2018
- Key pack materials in the German spirits sector, percentage share of pack units, 2018
- Annual growth rate by key pack material, 2013-2023
- Use of pack material by category (in pack units), 2018
- Annual growth rate by key pack type, 2013-2023
- Use of pack type by category (in pack units), 2018
- Key closure types in the German spirits sector, percentage share of pack units, 2018
- Annual growth rate by key closure type, 2013-2023
- Use of closure type by category (in pack units), 2018
- Key primary outer types in the German spirits sector, percentage share of pack units, 2018
- Annual growth rate by key primary outer type, 2013-2023
- Use of primary outer type by category (in pack units), 2018
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Diageo plc
- Pernod Ricard SA
- Nordbrand Nordhausen GmbH
- Henkel AG & Co. KGaA
- Berentzen-Gruppe AG
- Davide Campari-Milano S.p.A.
- Mast-Jägermeister Se
- De Danske A/S
- Halewood International Limited
- Arcus As
- The Osborne Group
- Asbach Gmbh
- Drinks & Food Vertriebs-Gmbh
- Brown-Forman Corporation
- Remy Coitreau Group
- Bacardi Limited
- Verpoorten Gmbh & Co. Kg
