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Sex Toys Market Size, Share & Trends Analysis Report By Product (Vibrators, Masturbation Sleeves, Dildos, Sex Dolls), By Distribution Channel (E-commerce, Specialty Stores), By Region, And Segment Forecasts, 2024 - 2030

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    Report

  • 145 Pages
  • April 2024
  • Region: Global
  • Grand View Research
  • ID: 4871465
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Sex Toys Market Growth & Trends

The global sex toys market size is anticipated to reach USD 62.7 billion by 2030, growing at a CAGR of 8.69% during the forecast period. The market growth can be attributed to the growing popularity of e-commerce sector owing to the growing desire for privacy and discretion in purchasing and using sex toys. Buying adult products online is convenient and discreet, and helps some customers avoid the embarrassment of in-store visit, thereby boosting the sales of such products via online channels. According to Thatpersonal.com published in 2023, the sale of sex toys increased by around 60% post-lockdown.

In addition, the growing interest among couples to enrich their intimate relationships with sex toys drives demand for products designed for shared experiences. Rising use of social media, pop culture influence, and liberalization are creating sexual health awareness, thus contributing to market growth. Moreover, the increasing adoption of AI by companies to increase customer satisfaction and provide technologically advanced solutions is expected to drive market growth over the forecast period. The market is also expected to witness robust growth owing to a shift towards the AI-driven SexTech industry.

Continuous innovation in product design, materials, and functionality is enhancing user experience and contributing to market growth. Companies are integrating cutting-edge technology, such as app-controlled devices, virtual reality, and smart functionalities to target consumers seeking novel and sophisticated experiences. For instance, in January 2023, Lovehoney Group launched a new range of sex toys, Lovehoney Roses collection, which includes three editions of toys, including a clitoral suction stimulator with Pleasure Air Technology.

Sex Toys Market Report Highlights

  • Vibrators dominated the product segment with more than 22% revenue share in 2023, owing to innovative product launches and increasing awareness of women’s sexual health
  • Based on distribution channel, the e-commerce segment held the largest revenue share in 2023, owing to the increasing internet penetration and product availability in online retail stores
  • North America dominated the market for sex toys in 2023, owing to the growing product use, especially in the U.S. and the presence of many manufacturers, retail stores, and distributors

Table of Contents

Chapter 1. Sex Toys Market: Report Scope
1.1. Market Segmentation & Scope
1.1.1. Market Definitions
1.1.1.1. Product Outlook
1.1.1.2. Distribution Channel Outlook
1.2. Regional Scope
1.3. Estimates and Forecast Timeline
1.4. Research Methodology
1.5. Information Procurement
1.5.1. Purchased Database
1.5.2. Internal Database
1.5.3. Secondary Sources & Third-Party Perspectives
1.5.4. Primary Research
1.6. Information Analysis
1.6.1. Data Analysis Models
1.7. Market Formulation & Data Visualization
1.8. Model Details
1.8.1. Commodity Flow Analysis
1.9. List of Secondary Sources
1.10. Research Objectives
Chapter 2. Sex Toys Market: Methodology
2.1. Market Snapshot
2.2. Segment Snapshot
2.2.1. Product Outlook
2.2.2. Distribution Channel Outlook
2.3. Competitive Landscape Snapshot
Chapter 3. Sex Toys Market: Objectives
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Trends and Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Changing Perception of Customers
3.3.1.2. Growing Presence of Online Retailers
3.3.1.3. Increasing Investment in Sex Tech Companies
3.3.1.4. Increasing Spending Capacity
3.3.2. Market Restraint Analysis
3.3.2.1. Chemicals Used in Sex Toys
3.3.2.2. Lack of Government Regulations for Manufacturers
3.4. Business Environment Analysis
3.4.1. Industry Analysis - Porter's
3.4.1.1. Supplier power
3.4.1.2. Buyer power
3.4.1.3. Substitution threat
3.4.1.4. Threat of new entrant
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.3. Product Pricing Analysis
3.4.4. Consumer Behavior Analysis
Chapter 4. Product Business Analysis
4.1. Product Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Global Sex Toys Market by Product Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.5. Vibrators
4.5.1. Vibrators Market, 2018 - 2030 (USD Million)
4.6. Dildos
4.6.1. Dildos Market, 2018 - 2030 (USD Million)
4.7. Penis Rings
4.7.1. Penis Rings Market, 2018 - 2030 (USD Million)
4.8. Anal Toys
4.8.1. Anal Toys Market, 2018 - 2030 (USD Million)
4.9. Masturbation Sleeves
4.9.1. Masturbation Sleeves Market, 2018 - 2030 (USD Million)
4.10. Bondage
4.10.1. Bondage Market, 2018 - 2030 (USD Million)
4.11. Sex Dolls
4.11.1. Sex Dolls Market, 2018 - 2030 (USD Million)
4.12. Others
4.12.1. Others Market, 2018 - 2030 (USD Million)
Chapter 5. Distribution Channel Business Analysis
5.1. Distribution Channel Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Global Sex Toys Market by Distribution Channel Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.5. E-Commerce
5.5.1. E-Commerce Market, 2018 - 2030 (USD Million)
5.6. Specialty Stores
5.6.1. Specialty Stores Market, 2018 - 2030 (USD Million)
5.7. Mass Merchandisers
5.7.1. Mass Merchandisers Market, 2018 - 2030 (USD Million)
Chapter 6. Regional Business Analysis
6.1. Regional Market Share Analysis, 2023 & 2030
6.2. Regional Market Dashboard
6.3. Global Regional Market Snapshot
6.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030:
6.5. North America
6.5.1. North America Sex Toys Market, 2018 - 2030 (USD Million)
6.5.2. U.S.
6.5.2.1. Regulatory Landscape
6.5.2.2. Competitive Insights
6.5.2.3. U.S. Sex Toys Market, 2018 - 2030 (USD Million)
6.5.3. Canada
6.5.3.1. Regulatory Landscape
6.5.3.2. Competitive Insights
6.5.3.3. Canada Sex Toys Market, 2018 - 2030 (USD Million)
6.6. Europe
6.6.1. Europe Sex Toys Market, 2018 - 2030 (USD Million)
6.6.2. Germany
6.6.2.1. Regulatory Landscape
6.6.2.2. Competitive Insights
6.6.2.3. Germany Sex Toys Market, 2018 - 2030 (USD Million)
6.6.3. UK
6.6.3.1. Regulatory Landscape
6.6.3.2. Competitive Insights
6.6.3.3. UK Sex Toys Market, 2018 - 2030 (USD Million)
6.6.4. France
6.6.4.1. Regulatory Landscape
6.6.4.2. Competitive Insights
6.6.4.3. France Sex Toys Market, 2018 - 2030 (USD Million)
6.6.5. Italy
6.6.5.1. Regulatory Landscape
6.6.5.2. Competitive Insights
6.6.5.3. Italy Sex Toys Market, 2018 - 2030 (USD Million)
6.6.6. Spain
6.6.6.1. Regulatory Landscape
6.6.6.2. Competitive Insights
6.6.6.3. Spain Sex Toys Market, 2018 - 2030 (USD Million)
6.6.7. Denmark
6.6.7.1. Regulatory Landscape
6.6.7.2. Competitive Insights
6.6.7.3. Denmark Sex Toys Market, 2018 - 2030 (USD Million)
6.6.8. Sweden
6.6.8.1. Regulatory Landscape
6.6.8.2. Competitive Insights
6.6.8.3. Sweden Sex Toys Market, 2018 - 2030 (USD Million)
6.6.9. Norway
6.6.9.1. Regulatory Landscape
6.6.9.2. Competitive Insights
6.6.9.3. Norway Sex Toys Market, 2018 - 2030 (USD Million)
6.7. Asia Pacific
6.7.1. Asia Pacific Sex Toys Market, 2018 - 2030 (USD Million)
6.7.2. Japan
6.7.2.1. Regulatory Landscape
6.7.2.2. Competitive Insights
6.7.2.3. Japan Sex Toys Market, 2018 - 2030 (USD Million)
6.7.3. China
6.7.3.1. Regulatory Landscape
6.7.3.2. Competitive Insights
6.7.3.3. China Sex Toys Market, 2018 - 2030 (USD Million)
6.7.4. India
6.7.4.1. Regulatory Landscape
6.7.4.2. Competitive Insights
6.7.4.3. India Sex Toys Market, 2018 - 2030 (USD Million)
6.7.5. South Korea
6.7.5.1. Regulatory Landscape
6.7.5.2. Competitive Insights
6.7.5.3. South Korea Sex Toys Market, 2018 - 2030 (USD Million)
6.7.6. Australia
6.7.6.1. Regulatory Landscape
6.7.6.2. Competitive Insights
6.7.6.3. Australia Sex Toys Market, 2018 - 2030 (USD Million)
6.7.7. New Zealand
6.7.7.1. Regulatory Landscape
6.7.7.2. Competitive Insights
6.7.7.3. Thailand Sex Toys Market, 2018 - 2030 (USD Million)
6.8. Latin America
6.8.1. Latin America Sex Toys Market, 2018 - 2030 (USD Million)
6.8.2. Brazil
6.8.2.1. Regulatory Landscape
6.8.2.2. Competitive Insights
6.8.2.3. Brazil Sex Toys Market, 2018 - 2030 (USD Million)
6.8.3. Mexico
6.8.3.1. Regulatory Landscape
6.8.3.2. Competitive Insights
6.8.3.3. Mexico Sex Toys Market, 2018 - 2030 (USD Million)
6.8.4. Argentina
6.8.4.1. Regulatory Landscape
6.8.4.2. Competitive Insights
6.8.4.3. Argentina Sex Toys Market, 2018 - 2030 (USD Million)
6.9. MEA
6.9.1. MEA Sex Toys Market, 2018 - 2030 (USD Million)
6.9.2. South Africa
6.9.2.1. Regulatory Landscape
6.9.2.2. Competitive Insights
6.9.2.3. South Africa Sex Toys Market, 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
7.1. Company Categorization
7.2. Company Market Position Analysis
7.3. Strategy Mapping
7.4. Company Profiles/Listing
7.4.1. Church & Dwight Co., Inc.
7.4.1.1. Overview
7.4.1.2. Financial Performance
7.4.1.3. Product Benchmarking
7.4.1.4. Strategic Initiatives
7.4.2. Reckitt Benckiser Group plc
7.4.2.1. Overview
7.4.2.2. Financial Performance
7.4.2.3. Product Benchmarking
7.4.2.4. Strategic Initiatives
7.4.3. LELO
7.4.3.1. Overview
7.4.3.2. Financial Performance
7.4.3.3. Product Benchmarking
7.4.3.4. Strategic Initiatives
7.4.4. LifeStyles Healthcare Pte Ltd.
7.4.4.1. Overview
7.4.4.2. Financial Performance
7.4.4.3. Product Benchmarking
7.4.4.4. Strategic Initiatives
7.4.5. Lovehoney Group
7.4.5.1. Overview
7.4.5.2. Financial Performance
7.4.5.3. Product Benchmarking
7.4.5.4. Strategic Initiatives
7.4.6. Doc Johnson Enterprises
7.4.6.1. Overview
7.4.6.2. Financial Performance
7.4.6.3. Product Benchmarking
7.4.6.4. Strategic Initiatives
7.4.7. Tenga Co., Ltd.
7.4.7.1. Overview
7.4.7.2. Financial Performance
7.4.7.3. Product Benchmarking
7.4.7.4. Strategic Initiatives
7.4.8. Fun Factory
7.4.8.1. Overview
7.4.8.2. Financial Performance
7.4.8.3. Product Benchmarking
7.4.8.4. Strategic Initiatives
7.4.9. We-Vibe
7.4.9.1. Overview
7.4.9.2. Financial Performance
7.4.9.3. Product Benchmarking
7.4.9.4. Strategic Initiatives
7.4.10. BMS Factory
7.4.10.1. Overview
7.4.10.2. Financial Performance
7.4.10.3. Product Benchmarking
7.4.10.4. Strategic Initiatives
List of Tables
Table 1 List of secondary sources
Table 2 List of abbreviations
Table 3 Global sex toys market, by product, 2018 - 2030 (USD Million)
Table 4 Global sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 5 Global sex toys market, by region, 2018 - 2030 (USD Million)
Table 6 North America sex toys market, by country, 2018 - 2030 (USD Million)
Table 7 North America sex toys market, by product, 2018 - 2030 (USD Million)
Table 8 North America sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 9 U.S sex toys market, by product, 2018 - 2030 (USD Million)
Table 10 U.S sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 11 Canada sex toys market, by product, 2018 - 2030 (USD Million)
Table 12 Canada sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 13 Europe sex toys market, by country, 2018 - 2030 (USD Million)
Table 14 Europe sex toys market, by product, 2018 - 2030 (USD Million)
Table 15 Europe sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 16 UK sex toys market, by product, 2018 - 2030 (USD Million)
Table 17 UK sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 18 Germany sex toys market, by product, 2018 - 2030 (USD Million)
Table 19 Germany sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 20 France sex toys market, by product, 2018 - 2030 (USD Million)
Table 21 France sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 22 Italy sex toys market, by product, 2018 - 2030 (USD Million)
Table 23 Italy sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 24 Spain sex toys market, by product, 2018 - 2030 (USD Million)
Table 25 Spain sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 26 Norway sex toys market, by product, 2018 - 2030 (USD Million)
Table 27 Norway sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 28 Sweden sex toys market, by product, 2018 - 2030 (USD Million)
Table 29 Sweden sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Denmark sex toys market, by product, 2018 - 2030 (USD Million)
Table 31 Denmark sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 32 Asia Pacific sex toys market, by country, 2018 - 2030 (USD Million)
Table 33 Asia Pacific sex toys market, by product, 2018 - 2030 (USD Million)
Table 34 Asia Pacific sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 35 Japan sex toys market, by product, 2018 - 2030 (USD Million)
Table 36 Japan sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 37 China sex toys market, by product, 2018 - 2030 (USD Million)
Table 38 China sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 39 India sex toys market, by product, 2018 - 2030 (USD Million)
Table 40 India sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 41 Australia sex toys market, by product, 2018 - 2030 (USD Million)
Table 42 Australia sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 43 South Korea sex toys market, by product, 2018 - 2030 (USD Million)
Table 44 South Korea sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 45 New Zealand sex toys market, by product, 2018 - 2030 (USD Million)
Table 46 New Zealand sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 47 Latin America sex toys market, by country, 2018 - 2030 (USD Million)
Table 48 Latin America sex toys market, by product, 2018 - 2030 (USD Million)
Table 49 Latin America sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 50 Brazil sex toys market, by product, 2018 - 2030 (USD Million)
Table 51 Brazil sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 52 Mexico sex toys market, by product, 2018 - 2030 (USD Million)
Table 53 Mexico sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 54 Argentina sex toys market, by product, 2018 - 2030 (USD Million)
Table 55 Argentina sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 56 Middle East & Africa sex toys market, by country, 2018 - 2030 (USD Million)
Table 57 Middle East & Africa sex toys market, by product, 2018 - 2030 (USD Million)
Table 58 Middle East & Africa sex toys market, by distribution channel, 2018 - 2030 (USD Million)
Table 59 South Africa sex toys market, by product, 2018 - 2030 (USD Million)
Table 60 South Africa sex toys market, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Market research process
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value chain-based sizing & forecasting
Fig. 6 Market formulation & validation
Fig. 7 Sex toys market segmentation
Fig. 8 Market snapshot
Fig. 9 Segment snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Market dynamics
Fig. 12 Market driver relevance analysis (current & future impact)
Fig. 13 Market restraint relevance analysis (current & future impact)
Fig. 14 PESTLE analysis
Fig. 15 Porter’s five forces analysis
Fig. 16 Sex toys market: Product outlook and key takeaways
Fig. 17 Sex toys market: Product movement analysis
Fig. 18 Vibrators market revenue, 2018 - 2030 (USD Million)
Fig. 19 Dildos market revenue, 2018 - 2030 (USD Million)
Fig. 20 Penis rings market revenue, 2018 - 2030 (USD Million)
Fig. 21 Anal toys market revenue, 2018 - 2030 (USD Million)
Fig. 22 Masturbation sleeves market revenue, 2018 - 2030 (USD Million)
Fig. 23 Bondage products market revenue, 2018 - 2030 (USD Million)
Fig. 24 Sex dolls market revenue, 2018 - 2030 (USD Million)
Fig. 25 Other sex toys market revenue, 2018 - 2030 (USD Million)
Fig. 26 Sex toys market: Distribution channel outlook and key takeaways
Fig. 27 Sex toys market: Distribution channel movement analysis
Fig. 28 E-commerce market revenue, 2018 - 2030 (USD Million)
Fig. 29 Specialty stores market revenue, 2018 - 2030 (USD Million)
Fig. 30 Mass merchandisers market revenue, 2018 - 2030 (USD Million)
Fig. 31 Regional marketplace: key takeaways
Fig. 32 Regional outlook, 2023 & 2030
Fig. 33 Sex toys market: region movement analysis
Fig. 34 North America sex toys market, 2018 - 2030 (USD Million)
Fig. 35 U.S sex toys market, 2018 - 2030 (USD Million)
Fig. 36 Canada sex toys market, 2018 - 2030 (USD Million)
Fig. 37 Europe sex toys market, 2018 - 2030 (USD Million)
Fig. 38 Germany sex toys market, 2018 - 2030 (USD Million)
Fig. 39 UK sex toys market, 2018 - 2030 (USD Million)
Fig. 40 France sex toys Market, 2018 - 2030 (USD Million)
Fig. 41 Italy sex toys market, 2018 - 2030 (USD Million)
Fig. 42 Spain sex toys Market, 2018 - 2030 (USD Million)
Fig. 43 Sweden sex toys Market, 2018 - 2030 (USD Million)
Fig. 44 Norway sex toys market, 2018 - 2030 (USD Million)
Fig. 45 Denmark sex toys market, 2018 - 2030 (USD Million)
Fig. 46 Asia Pacific sex toys market, 2018 - 2030 (USD Million)
Fig. 47 Japan sex toys Market, 2018 - 2030 (USD Million)
Fig. 48 China sex toys market, 2018 - 2030 (USD Million)
Fig. 49 India sex toys market, 2018 - 2030 (USD Million)
Fig. 50 Australia sex toys market, 2018 - 2030 (USD Million)
Fig. 51 South Korea sex toys market, 2018 - 2030 (USD Million)
Fig. 52 New Zealand sex toys market, 2018 - 2030 (USD Million)
Fig. 53 Latin America sex toys market, 2018 - 2030 (USD Million)
Fig. 54 Brazil sex toys market, 2018 - 2030 (USD Million)
Fig. 55 Mexico sex toys market, 2018 - 2030 (USD Million)
Fig. 56 Argentina sex toys market, 2018 - 2030 (USD Million)
Fig. 57 Middle East and Africa sex toys market, 2018 - 2030 (USD Million)
Fig. 58 South Africa sex toys market, 2018 - 2030 (USD Million)
Fig. 59 Company categorization
Fig. 60 Strategy mapping
Fig. 61 Company market position analysis

Companies Mentioned

  • Church & Dwight Co., Inc.
  • Reckitt Benckiser Group plc
  • LELO
  • LifeStyles Healthcare Pte Ltd.
  • Lovehoney Group
  • Doc Johnson Enterprises
  • Tenga Co., Ltd.
  • Fun Factory
  • We-Vibe
  • BMS Factory

Methodology

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Table Information

Report AttributeDetails
No. of Pages145
PublishedApril 2024
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 35.2 Billion
Forecasted Market Value ( USD ) by 2030 $ 62.7 Billion
Compound Annual Growth Rate8.6%
Regions CoveredGlobal
No. of Companies Mentioned10

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