Digital Commerce in Asia Pacific

Digital consumers in Asia Pacific have a significant impact on global trends today backed up by the largest number of internet users in the world. While developed countries adopted digitalisation at an early stage, China, India and Southeast Asia are experiencing a unique development embracing the ubiquity of mobile devices for all types of activities. With continued strong growth, digital commerce in Asia Pacific is showing the way for next-generation commerce.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the author's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment