English Language Training (ELT) Market in China

Report
115 Pages
September 2022
Region: China
TechNavio
ID: 4894431

The english language training (ELT) market in China is forecasted to grow by USD 70.81 bn during 2021-2026, accelerating at a CAGR of 19.75% during the forecast period. The report on the english language training (ELT) market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by a rise in number of international schools.

The english language training (ELT) market in China is segmented as below:

By End-user

Institutional learners
Individual learners

By Product

Classroom-based
Online
Blended

This study identifies the growing number of ELTs in tier-2 cities as one of the prime reasons driving the english language training (ELT) market in China growth during the next few years. Also, radical shift toward specialized forms of english learning and emergence of gamified and entertaining content will lead to sizable demand in the market.

The report on the english language training (ELT) market in China covers the following areas:

English language training (ELT) market in China sizing
English language training (ELT) market in China forecast
English language training (ELT) market in China industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading english language training (ELT) market in China vendors that include Age of Learning Inc., ALO7 Network Technology Co. Ltd., Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., italki HK Ltd., Macmillan Education Ltd., Meten Edtechx Education Group Ltd, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Puxin Education Technology Group, RISE Education Cayman Ltd., Rosetta Stone Ltd., Swansea University, TAL Education Group, iTutorGroup Ltd., Udemy Inc., and WSE Hong Kong Ltd.. Also, the english language training (ELT) market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 05: Executive Summary - Chart on Market Segmentation by Learning Method
Exhibit 06: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 11: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 12: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 13: Chart on China: Year-over-year growth 2021-2026 (%)
Exhibit 14: Data Table on China: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 16: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 17: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 18: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 19: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 20: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

5.1 Market segments
Exhibit 22: Chart on End-user - Market share 2021-2026 (%)
Exhibit 23: Data Table on End-user - Market share 2021-2026 (%)
5.2 Comparison by End-user
Exhibit 24: Chart on Comparison by End-user
Exhibit 25: Data Table on Comparison by End-user
5.3 Institutional learners - Market size and forecast 2021-2026
Exhibit 26: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 28: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibit 29: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)
5.4 Individual learners - Market size and forecast 2021-2026
Exhibit 30: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
Exhibit 33: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by End-user
Exhibit 34: Market opportunity by End-user ($ million)

6 Market Segmentation by Learning Method

6.1 Market segments
Exhibit 35: Chart on Learning Method - Market share 2021-2026 (%)
Exhibit 36: Data Table on Learning Method - Market share 2021-2026 (%)
6.2 Comparison by Learning Method
Exhibit 37: Chart on Comparison by Learning Method
Exhibit 38: Data Table on Comparison by Learning Method
6.3 Classroom-based - Market size and forecast 2021-2026
Exhibit 39: Chart on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibit 40: Data Table on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibit 41: Chart on Classroom-based - Year-over-year growth 2021-2026 (%)
Exhibit 42: Data Table on Classroom-based - Year-over-year growth 2021-2026 (%)
6.4 Online - Market size and forecast 2021-2026
Exhibit 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 45: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 46: Data Table on Online - Year-over-year growth 2021-2026 (%)
6.5 Blended - Market size and forecast 2021-2026
Exhibit 47: Chart on Blended - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Data Table on Blended - Market size and forecast 2021-2026 ($ million)
Exhibit 49: Chart on Blended - Year-over-year growth 2021-2026 (%)
Exhibit 50: Data Table on Blended - Year-over-year growth 2021-2026 (%)
6.6 Market opportunity by Learning Method
Exhibit 51: Market opportunity by Learning Method ($ million)

7 Customer Landscape

7.1 Customer landscape overview
Exhibit 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Drivers, Challenges, and Trends

8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 53: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends

9 Vendor Landscape

9.1 Overview
9.2 Vendor landscape
Exhibit 54: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 55: Overview on factors of disruption
9.4 Industry risks
Exhibit 56: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
Exhibit 57: Vendors covered
10.2 Market positioning of vendors
Exhibit 58: Matrix on vendor position and classification
10.3 Berlitz Corp.
Exhibit 59: Berlitz Corp. - Overview
Exhibit 60: Berlitz Corp. - Product / Service
Exhibit 61: Berlitz Corp. - Key offerings
10.4 ChinaEDU Corp.
Exhibit 62: ChinaEDU Corp. - Overview
Exhibit 63: ChinaEDU Corp. - Business segments
Exhibit 64: ChinaEDU Corp. - Key offerings
Exhibit 65: ChinaEDU Corp. - Segment focus
10.5 EF Education First Ltd.
Exhibit 66: EF Education First Ltd. - Overview
Exhibit 67: EF Education First Ltd. - Product / Service
Exhibit 68: EF Education First Ltd. - Key offerings
10.6 italki HK Ltd.
Exhibit 69: italki HK Ltd. - Overview
Exhibit 70: italki HK Ltd. - Product / Service
Exhibit 71: italki HK Ltd. - Key offerings
10.7 New Oriental Education and Technology Group Inc.
Exhibit 72: New Oriental Education and Technology Group Inc. - Overview
Exhibit 73: New Oriental Education and Technology Group Inc. - Business segments
Exhibit 74: New Oriental Education and Technology Group Inc. - Key offerings
Exhibit 75: New Oriental Education and Technology Group Inc. - Segment focus
10.8 Oxford University Press
Exhibit 76: Oxford University Press - Overview
Exhibit 77: Oxford University Press - Business segments
Exhibit 78: Oxford University Press - Key offerings
Exhibit 79: Oxford University Press - Segment focus
10.9 Pearson Plc
Exhibit 80: Pearson Plc - Overview
Exhibit 81: Pearson Plc - Business segments
Exhibit 82: Pearson Plc - Key offerings
Exhibit 83: Pearson Plc - Segment focus
10.10 Puxin Education Technology Group
Exhibit 84: Puxin Education Technology Group - Overview
Exhibit 85: Puxin Education Technology Group - Product / Service
Exhibit 86: Puxin Education Technology Group - Key offerings
10.11 TAL Education Group
Exhibit 87: TAL Education Group - Overview
Exhibit 88: TAL Education Group - Business segments
Exhibit 89: TAL Education Group - Key offerings
Exhibit 90: TAL Education Group - Segment focus
10.12 iTutorGroup Ltd.
Exhibit 91: iTutorGroup Ltd. - Overview
Exhibit 92: iTutorGroup Ltd. - Product / Service
Exhibit 93: iTutorGroup Ltd. - Key offerings

11 Appendix

11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 94: Inclusions checklist
Exhibit 95: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 96: Currency conversion rates for US$
11.4 Research methodology
Exhibit 97: Research methodology
Exhibit 98: Validation techniques employed for market sizing
Exhibit 99: Information sources
11.5 List of abbreviations
Exhibit 100: List of abbreviations

List of Exhibits

Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 5: Executive Summary - Chart on Market Segmentation by Learning Method
Exhibits 6: Executive Summary - Chart on Vendor Market Positioning
Exhibits 7: Parent market
Exhibits 8: Market Characteristics
Exhibits 9: Offerings of vendors included in the market definition
Exhibits 10: Market segments
Exhibits 11: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibits 12: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibits 13: Chart on China: Year-over-year growth 2021-2026 (%)
Exhibits 14: Data Table on China: Year-over-year growth 2021-2026 (%)
Exhibits 15: Five forces analysis - Comparison between 2021 and 2026
Exhibits 16: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits 17: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits 18: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits 19: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits 20: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits 21: Chart on Market condition - Five forces 2021 and 2026
Exhibits 22: Chart on End-user - Market share 2021-2026 (%)
Exhibits 23: Data Table on End-user - Market share 2021-2026 (%)
Exhibits 24: Chart on Comparison by End-user
Exhibits 25: Data Table on Comparison by End-user
Exhibits 26: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibits 27: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibits 28: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibits 29: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibits 30: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibits 31: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibits 32: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
Exhibits 33: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)
Exhibits 34: Market opportunity by End-user ($ million)
Exhibits 35: Chart on Learning Method - Market share 2021-2026 (%)
Exhibits 36: Data Table on Learning Method - Market share 2021-2026 (%)
Exhibits 37: Chart on Comparison by Learning Method
Exhibits 38: Data Table on Comparison by Learning Method
Exhibits 39: Chart on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibits 40: Data Table on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibits 41: Chart on Classroom-based - Year-over-year growth 2021-2026 (%)
Exhibits 42: Data Table on Classroom-based - Year-over-year growth 2021-2026 (%)
Exhibits 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibits 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibits 45: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibits 46: Data Table on Online - Year-over-year growth 2021-2026 (%)
Exhibits 47: Chart on Blended - Market size and forecast 2021-2026 ($ million)
Exhibits 48: Data Table on Blended - Market size and forecast 2021-2026 ($ million)
Exhibits 49: Chart on Blended - Year-over-year growth 2021-2026 (%)
Exhibits 50: Data Table on Blended - Year-over-year growth 2021-2026 (%)
Exhibits 51: Market opportunity by Learning Method ($ million)
Exhibits 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 53: Impact of drivers and challenges in 2021 and 2026
Exhibits 54: Overview on Criticality of inputs and Factors of differentiation
Exhibits 55: Overview on factors of disruption
Exhibits 56: Impact of key risks on business
Exhibits 57: Vendors covered
Exhibits 58: Matrix on vendor position and classification
Exhibits 59: Berlitz Corp. - Overview
Exhibits 60: Berlitz Corp. - Product / Service
Exhibits 61: Berlitz Corp. - Key offerings
Exhibits 62: ChinaEDU Corp. - Overview
Exhibits 63: ChinaEDU Corp. - Business segments
Exhibits 64: ChinaEDU Corp. - Key offerings
Exhibits 65: ChinaEDU Corp. - Segment focus
Exhibits 66: EF Education First Ltd. - Overview
Exhibits 67: EF Education First Ltd. - Product / Service
Exhibits 68: EF Education First Ltd. - Key offerings
Exhibits 69: italki HK Ltd. - Overview
Exhibits 70: italki HK Ltd. - Product / Service
Exhibits 71: italki HK Ltd. - Key offerings
Exhibits 72: New Oriental Education and Technology Group Inc. - Overview
Exhibits 73: New Oriental Education and Technology Group Inc. - Business segments
Exhibits 74: New Oriental Education and Technology Group Inc. - Key offerings
Exhibits 75: New Oriental Education and Technology Group Inc. - Segment focus
Exhibits 76: Oxford University Press - Overview
Exhibits 77: Oxford University Press - Business segments
Exhibits 78: Oxford University Press - Key offerings
Exhibits 79: Oxford University Press - Segment focus
Exhibits 80: Pearson Plc - Overview
Exhibits 81: Pearson Plc - Business segments
Exhibits 82: Pearson Plc - Key offerings
Exhibits 83: Pearson Plc - Segment focus
Exhibits 84: Puxin Education Technology Group - Overview
Exhibits 85: Puxin Education Technology Group - Product / Service
Exhibits 86: Puxin Education Technology Group - Key offerings
Exhibits 87: TAL Education Group - Overview
Exhibits 88: TAL Education Group - Business segments
Exhibits 89: TAL Education Group - Key offerings
Exhibits 90: TAL Education Group - Segment focus
Exhibits 91: iTutorGroup Ltd. - Overview
Exhibits 92: iTutorGroup Ltd. - Product / Service
Exhibits 93: iTutorGroup Ltd. - Key offerings
Exhibits 94: Inclusions checklist
Exhibits 95: Exclusions checklist
Exhibits 96: Currency conversion rates for US$
Exhibits 97: Research methodology
Exhibits 98: Validation techniques employed for market sizing
Exhibits 99: Information sources
Exhibits 100: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the English language training (ELT) market in China: Age of Learning Inc., ALO7 Network Technology Co. Ltd., Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., italki HK Ltd., Macmillan Education Ltd., Meten Edtechx Education Group Ltd, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Puxin Education Technology Group, RISE Education Cayman Ltd., Rosetta Stone Ltd., Swansea University, TAL Education Group, iTutorGroup Ltd., Udemy Inc., and WSE Hong Kong Ltd.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is the growing number of ELTs in tier-2 cities.`

According to the report, one of the major drivers for this market is the rise in the number of international schools.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Age of Learning Inc.
ALO7 Network Technology Co. Ltd.
Berlitz Corp.
ChinaEDU Corp.
EF Education First Ltd.
Enux Education Ltd.
italki HK Ltd.
Macmillan Education Ltd.
Meten Edtechx Education Group Ltd
New Oriental Education and Technology Group Inc.
Oxford University Press
Pearson Plc
Puxin Education Technology Group
RISE Education Cayman Ltd.
Rosetta Stone Ltd.
Swansea University
TAL Education Group
iTutorGroup Ltd.
Udemy Inc.
WSE Hong Kong Ltd.

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2523EUR$2,500USD£2,120GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€4037EUR$4,000USD£3,392GBP

The english language training (ELT) market in China is segmented as below:

By End-user

By Product

The report on the english language training (ELT) market in China covers the following areas:

Table of Contents

Executive Summary

Companies Mentioned (Partial List)

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