Malaysia Wine - Market Assessment and Forecast to 2023

Malaysia Wine - Market Assessment and Forecast to 2023

Summary

The Malaysian wine sector is led by still wine category in both value and volume terms in 2018, but fortified wine category is expected to register the fastest value and volume growth during 2018-2023. On-trade transactions accounted for the leading share in the distribution of wine in Malaysia. Glass is the most commonly used pack material, followed by paper & board. Treasury Wine Estates Vintners Limited, Pernod Ricard SA and LVMH Moet Hennessy - Louis Vuitton are the leading players in the sector.

The Country Profile report on the wine sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
• Category coverage: Value and growth analysis for fortified wine, sparkling wine and still winewith inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
• Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
• Leading players: Market share of brands and private labels in both value and volume terms in 2018.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

• The per capita consumption of wine was lower in Malaysia compared to both global and regional levels in 2018
• Malaysianconsumers prefer non-premium products in the wine sector
• The still wine category is expected to gain market share in value terms during 2018-2023
• The still wine category is expected to gain market share in volume terms during 2018-2023
• Per capita consumption of still wine was higher in Malaysia when compared to fortified wine and sparkling wine
• Lindemans, owned by Treasury Wine Estates Vintners Limited is the leading brand by volume in the Malaysian wine sector

Reasons to buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.