Fruit Jellies Market - Growth, Trends and Forecast (2020 - 2025)

The Global Fruit Jellies Market is projected to register a CAGR of 2.74% over the forecast period (2019-2024).

Consumers are increasingly demanding versatile food flavors in confectionery products. Exotic and ethnic flavors have found increased preference in many markets. Moreover, these emerging exotic and ethnic flavors are increasingly becoming mainstream in developed markets such as the United States and Europe.

The increasing preference of consumers towards healthy food habits such as increased consumption of sugar-free, non-GMO, and organic confectioneries presents both a challenge and an opportunity for companies operating in the fruit jellies market.

Key Market Trends

Emergence of Private Labels

Private labels accounted for a significant share in the general category of fruit spreads and specifically in the category of fruit jellies. The increased global expansion of organized retail, especially in the emerging markets has provided opportunities for the emergence of strong private label brands across the world. In developed markets, there is an emerging trend of premiumization of private labels. This is evident from the fact that in the United States, private labels accounted for 5.9% of the category sales in premium outlets in 2016, while this share has increased to 7.2% in 2019. The fast emergence of online channels and their increased usage by consumers for ordering groceries has also pushed towards the emergence of online private labels. While 5.5% of the households in the United States ordered grocery online, this number is projected to increase to 9.7% by 2022. There are tremendous opportunities for the companies operating in the fruit jellies category to tap the opportunities of increased penetration of online grocery across the world.

North America Leads the Global Market

As a region, North America contributes a significant share of the global fruit jellies market. A highly experimental consumer base, ready to try out different flavors and tastes has been the strength of the region. These consumer preferences are also changing to various exotic and ethnic flavors, in addition to an emerging preference for gourmet tastes. Companies operating in the region are constantly innovating in terms of tastes, flavors, ingredients to even packaging and distribution. Strong penetration of retail and organized distribution and supply chain infrastructure has provided the right backbone to support this large market.

Competitive Landscape

The Global Fruit Jellies Market is highly fragmented with top global and regional players competing fiercely with local players. Private labels also play a key role in increasing the competition in the market. Companies operating in the market are not only focused on organic growth through product line expansion and increasing retail penetration, but are also opportunistically looking out for inorganic growth through mergers and acquisitions, collaborations and other joint ventures.

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