Fabric Softeners and Conditioners Market - Growth, Trends, and Forecasts (2023-2028)

The global fabric softeners and conditioners market is projected to register a CAGR of 3.93% over the forecast period.

Fabric softeners and conditioners protect clothing from deterioration, which is usually caused by the regular washing of clothes. Consumers are increasingly spending on products that keep their garments clean and the fabric shiny. They are spending on premium products and choosing those that are well suited to their individual requirements.

Also, the rising use of primarily expensive and more sensitive forms of apparel is a market trend. Such forms of clothing get damaged due to the use of harsh chemicals on them. Thus, fabric softeners and conditioners are required to keep the clothes in good condition. Therefore, the market demand for products providing special treatment for apparel, such as fabric softeners and conditioners, is rising. Thus, all these factors are anticipated to support market demand and growth for fabric softeners and conditioners in the coming years at the global level.

Fabric Softeners & Conditioners Market Trends

Rising Demand for Laundry Care Products to Support Market Demand

Consumers in the global market are placing enhanced demand for laundry care products due to rising awareness about health and hygiene to keep clothes clean, which was propelled by the COVID-19 pandemic. Consumers are greatly interested in buying such products to have clothes free of wrinkles with less stretching, pilling, and fading.

The market is marked by the availability of several wash and care products, thereby appealing to consumers to spend more on fabric care and cleaning products. Consumers are also becoming more inclined towards eco-friendly and organic laundry care products, which is fueling demand for organic fabric softeners and conditioners that have less impact on the environment. This is further creating opportunities for the manufacturers in the market, which are investing to launch eco-friendly products like mineral-based surfactants and plant-based enzymes in the market. Furthermore, market players are partnering with third-party websites and other online platforms to sell products through their websites to enhance product exposure and reachability.

Highest Growth to be witnessed in Asia-Pacific Market

The Asia-Pacific region has seen the most growth in the fabric softeners and conditioners market in recent years.The region is at the forefront of growth in the home care category, which in turn supports the demand for fabric softeners and conditioners. The industry across the region includes the majority of regional and international players engaged in launching innovative laundry care products.

The rising population in countries such as China and India is looking for more quick dry-cleaning and laundry care products to maintain personal hygiene. A growing working population is leading to increased expenditure on cleaning and laundry products. The adoption of a healthy lifestyle, along with an increased concern for hygiene and the augmented health consciousness raised by the pandemic, is inducing consumers to spend on laundry products. Therefore, all the above-mentioned factors are bound to support the market demand and growth of fabric softeners and conditioners in the Asia-Pacific region.

Fabric Softeners & Conditioners Market Competition Analysis

The global fabric softeners and conditioners market is fragmented with major regional and international players, thereby making the market competitive. Players such as Unilever, Procter & Gamble, and Henkel compete fiercely with local and regional players. Private labels are also prevalent in the market, not only in advanced markets such as North America and Europe, but also in emerging markets such as Asia-Pacific.

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