The Shipments Value of the Sports Bra Market in 2019 at $9 Billion is Rising to $38.4 Billion by 2026
The study is designed to give a comprehensive overview of the Sports Bra market segment. The research represents a selection from the mountains of data available of the most relevant and cogent market materials, with selections made by the most senior analysts. Commentary on every aspect of the market from independent analysts creates an independent perspective in the evaluation of the market. In this manner the study presents a comprehensive overview of what is going on in this market, assisting managers with designing market strategies likely to succeed.
The vendors in the sports bra industry have invested in high-quality technology and textured materials to develop leading-edge absorbency and flexibility of their bras.
There are a number of different sports bra designs that can be found in the online listings and in retail stores. The athleisure trend is here to stay because it provides significant health benefits. Improvements in the comfort provided by sports bras have extended their use to all day. Sports bras represent a breakthrough in innovation and will likely completely replace traditional bras.
When working out, the bust is put through more stress and impacts than during daily activities. Breasts are subject to movements and bouncing that can create a force of up to five times their actual weight creating the possibility of tears. Wearing a sports bra provides both support and comfort needed when doing physical activity.
According to Susan Eustis, leader of the team that prepared the research, “Youth female runner challenges illustrate the shift in the female body at puberty. Before puberty, the muscles are strong and sleek, like the male body, but suddenly curves and breasts appear, creating significant body changes that disrupt the ability to run fast.
This change requires physiological and psychological adaptation. Containing the body becomes an issue. Sports bras have emerged as a way for females to adjust to those body changes in a way that supports participation in all walks of life. The sports bras offer a freedom that lasts a lifetime.”
The shipments value of the sports bra market in 2019 at $9 billion is rising to $38.4 billion by 2026, representing significant growth. Growth is spurred by a rapid shift away from regular bras to the far more comfortable sports bra. Support and protection of the upper body are achieved by the use of the sports bra.
Market Leaders
- Nike
- Under Armour
- Aimer
- Champion
- Decathlon
- L Brands
- Reebok
- Triumph
- New Balance
- Wacoal
- VF Vanity Fair
- Hanesbrands
- Li-Ning
- Columbia Sportswear
- Asics
- Berkshire Hathaway/Brooks
- Lululemon
- Lorna Jane
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3 Champion
- Adidas
- Aimer
- Anita
- Anta
- Asics
- Berkshire Hathaway/Brooks Sports
- Columbia Sportswear
- Cosmo Lady
- Decathlon
- Fast Retailing
- Gap
- Hanes
- L Brands
- Li-Ning
- Lorna Jane
- Lululemon Athletica
- New Balance
- Nike
- Puma
- Reebok
- Triumph
- Under Armour
- VF Vanity Fair
- Wacoal
