Calling All Compliance Professionals: Communication Is Not Training and - Vice Versa!

In this HR compliance training attendees will learn an effective compliance program reaches both the hearts and the minds of your audience, combining communications and training.

Why Should You Attend:

Learn how to use practices from the marketing and advertising world to build a communications and training strategy that speaks to your audience.

Learning Objectives:

• Understand the difference between training and communications - and why you need both
• Learn techniques for understanding your audience and defining your message
• See how real-life examples of effective communications can apply to your work

Areas Covered in the Webinar:

• The U.S. Sentencing Guidelines for Organizations treat training and communications separately
• The difference between training and communications
• The three components of an effective communications campaign (message, audience, channels)
• Understanding your audience’s wants and needs
• Identifying the attitudes and behaviors you want to change
• Crafting and using a key messages document
• Choosing effective channels of communication for your audience
• Integrating communications and training in a single calendar

Who Will Benefit:

• Chief Compliance Officer
• Chief Ethics Officer
• Chief Ethics and Compliance Officer
• General Counsel
• Assistant General Counsel
• Compliance Director
• Compliance Manager
• Compliance Analyst
• Chief Human Resources Officer
• Human Resources Director
• Human Resources Manager