Netherlands Ice Cream - Market Assessment and Forecasts to 2023
Summary
The Dutch ice cream sector is led by ‘take-home and bulk ice cream’ category in both value and volume terms, in 2018 while the artisanal ice cream category is forecast to register the fastest value and volume growth during 2018-2023. Unilever, Mars, Incorporated and Danone Group are the top three companies in the Dutch ice cream sector while Magnum and Hertog are the prominent brands in 'impulse ice cream - single serve' and 'take-home and bulk ice cream', respectively. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products while flexible packaging is the most commonly used pack material in the country. Consumption of ice cream is higher among females than males in the country.
This Country Profile report on the Ice cream sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The Dutch ice cream sector is led by ‘take-home and bulk ice cream’ category in both value and volume terms, in 2018 while the artisanal ice cream category is forecast to register the fastest value and volume growth during 2018-2023. Unilever, Mars, Incorporated and Danone Group are the top three companies in the Dutch ice cream sector while Magnum and Hertog are the prominent brands in 'impulse ice cream - single serve' and 'take-home and bulk ice cream', respectively. Hypermarkets & supermarkets accounted for the leading share in the distribution of ice cream products while flexible packaging is the most commonly used pack material in the country. Consumption of ice cream is higher among females than males in the country.
This Country Profile report on the Ice cream sector in the Netherlands provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023
- Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
- Leading players: Market share of companies and private labels in value terms in 2018
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton - folding, sleeve, bag, shrink wrap.
Scope
- The Dutch ice cream sector is expected to grow at a CAGR of 5.1% while in volume terms, the sector is expected to grow at a CAGR of 1.3%.
- Per capita consumption of ice cream in the Netherlands stood at 3.6kg in 2018 and it was higher than the global level but lower than the regional level, in 2018.
- Per capita expenditure of ice cream stood at US$32.9 in 2018 in the Netherlands, which was higher compared to the global but lower than the regional level.
- In value terms, ‘Take-home and bulk ice cream’ was the largest category in 2018 while the artisanal ice cream category is forecast to register the fastest value growth at a CAGR of 5.4%, during 2018-2023.
- In volume terms, ‘Take-home and bulk ice cream’ was also the largest category in 2018, while the artisanal ice cream category is forecast to register the fastest volume growth at a CAGR of 1.8% during 2018-2023
- Hypermarkets & supermarkets was the largest distribution channel with a value share of 50% in 2018, followed by convenience stores and food & drinks specialists.
- Flexible packaging is the most commonly used pack material in the Dutch ice cream sector, followed by rigid plastics and paper & board
- Consumption of ice cream was higher among females than males, while older consumers (55+ years) accounted for the highest consumption of Ice Cream with 34.4% volume share in 2018.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- The Netherlands in the global and regional context
- The Netherlands in the global and Western Europe ice cream sector
- The Netherlands compared to other leading countries in the Western Europe
- Per capita consumption and expenditure - the Netherlands compared to the Western Europe and global levels
- Sector analysis - Ice Cream
- Country snapshot - ice cream sector in the Netherlands
- Value and volume analysis - ice cream sector in the Netherlands
- Cross-category comparison - value and growth rate
- Change in category share by value
- Cross-category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: artisanal ice cream
- Category analysis: impulse ice cream - single-serve
- Segment analysis (in value terms): impulse ice cream - single-serve
- Segment analysis (in volume terms): impulse ice cream - single-serve
- Category analysis: take-home and bulk ice cream
- Segment analysis (in value terms): take-home and bulk ice cream
- Segment analysis (in volume terms): take-home and bulk ice cream
- Distribution analysis
- Distribution channel share analysis: ice cream
- Distribution channel share analysis by category
- Competitive landscape
- Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
- Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
- Brand shares of top five companies (in value terms and volume terms) by category, 2018
- Private label share analysis by category
- Growth of private labels compared to branded products
- Degree of consolidation/fragmentation by category
- Health & wellness
- Health & wellness trend analysis
- Health & wellness market analysis by product attribute
- Health & wellness market analysis by consumer benefit
- Category comparison - with health & wellness and without health & wellness claims
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Appendix
List of Tables
- Country snapshot - leading value categories
- Country snapshot - fastest growing segments
- Cross-category comparison - by value (2013-2023)
- Cross-category comparison - by volume (2013-2023)
- Per capita consumption (by category), the Netherlands compared to Western Europe and global levels (in kg), 2018
- Impulse ice cream - single-serve - value analysis by segment, 2013-2023
- Impulse ice cream - single-serve - volume analysis by segment, 2013-2023
- Take-home and bulk ice cream - value analysis by segment, 2013-2023
- Take-home and bulk ice cream - volume analysis by segment, 2013-2023
- Change in distribution share, 2013-2018
- Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
- Brand shares of top five companies (in value terms and volume terms) by category, 2018
- Category comparison - with health & wellness and without health & wellness claims, 2013-2023
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in kg), 2013-2023
- Per capita expenditure, 2013-2023
- Ice cream sales distribution in the Netherlands - by category, 2018
- Brand share (in value and volume terms) in the ice cream sector, 2018
- Brand share (in value and volume terms) in the ice cream sector by category, 2018
- Key health & wellness product attributes driving sales in the Netherlands, 2013-2023
- Key health & wellness consumer benefits driving sales in the Netherlands, 2013-2023
- Pack material (in million pack units), 2013-2023
- Pack materials by category (in million pack units), 2018
- Pack type (in million pack units), 2013-2023
- Pack types by category (in million pack units), 2018
- Closure type (in million pack units), 2013-2023
- Closure types by category (in million pack units), 2018
- Primary outer type (in million pack units), 2013-2023
- Primary outer types by category (in million pack units), 2018
- Real GDP and annual growth (%), 2015-2023
- Nominal GDP and annual growth (%), 2015-2023
- Consumer price inflation (%), 2015-2023
- Employed people and unemployment rate (%), 2015-2023
- Nominal household final consumption expenditure and annual growth (%), 2015-2023
- Population and annual growth (%), 2015-2023
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2013-2023
List of Figures
- Value and volume share of the Netherlands in the global and Western Europe ice cream sector, 2018-2023
- The Netherlands compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - the Netherlands, Western Europe, and global, 2013-2023
- PCE comparison - the Netherlands, Western Europe, and global, 2013-2023
- Market size and growth analysis by value and volume, ice cream sector, 2013-2023
- Cross-category comparison - by value growth rate (2013-2023)
- Change in category share (in value terms), 2018-2023
- Cross-category comparison - by volume growth rate (2013-2023)
- Change in category share (in volume terms), 2018-2023
- Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023
- Market size and growth analysis by value and volume, impulse ice cream - single-serve category, 2013-2023
- Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023
- Share of key distribution channels (in value terms) - ice cream, 2018
- Key distribution channel share by category (in value terms), 2018
- Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
- Private label penetration by category (in value terms), 2018
- Growth analysis, private label and brands, 2013-2018
- Category-wise consolidation/fragmentation (in value terms) - ice cream, 2018
- Value of health & wellness claims by category, 2018-2023
- Contribution of health & wellness by product attributes, 2018-2023
- Contribution of health & wellness by consumer benefits, 2018-2023
- Key pack materials in the Dutch ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key pack material, 2013-2023
- Use of pack material by category (in pack units), 2018
- Key pack types in the Dutch ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key pack type, 2013-2023
- Use of pack type by category (in pack units), 2018
- Key closure types in the Dutch ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key closure type, 2013-2023
- Use of closure type by category (in pack units), 2018
- Key primary outer types in the Dutch ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key primary outer type, 2013-2023
- Use of primary outer type by category (in pack units), 2018
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Albert Heijn BV
- ALDI
- Belgian Icecream Group NV
- Bofrost Dienstleistungs GmbH & Co KG
- General Mills Inc
- HOLIDAY ICE INC.
- Jumbo
- Mars Inc
- Milcobel Cvba
- Milcobel Nederland b.v
- Mondelez International Inc
- Refresco Benelux BV
- Unilever N.V.
- Unilever Plc
