Reduced risks associated with Heat-not-Burn Tobacco products shifted the consumers towards such products from conventional cigarettes. The product has gained social acceptance in the Asia Pacific (APAC) region and focuses on providing less carcinogenic substances and less of tar. Furthermore, these offer a similar experience as conventional cigarettes which drive regular smokers towards Heat-not-Burn Tobacco products.
According to this research, the Asia Pacific (APAC) heat-not-burn (HnB) tobacco product market is projected to grow at a CAGR of 14.6% during 2019-25. Globally, the Asia Pacific region holds the largest revenue share in the HnB market. The presence of the largest smoking population in the region acts as a catalyst in propelling the demand for such products in Asian countries. Japan has the largest revenue share in the Asia Pacific region owing to the introduction of such products in the market since the introduction of these products whereas the growth rate of the heat-not-burn tobacco product market in South Korea is highest as compared to other countries in the region.
By age group, the bracket of 18-39 years has acquired the market of such products owing to the higher social acceptance. Offline mode has captured the highest share in the heat-not-burn tobacco product market due to the physical availability of the product and no age restrictions on buying the product offline as compared to the online mode.
Some of the major companies in the Asia Pacific heat-not-burn tobacco product market include - Philip Morris International, British American Tobacco, and Japan Tobacco International.
The report thoroughly covers the market by product type, by demography, by sales channel, and by countries. The report provides an unbiased and detailed analysis of the on-going Asia Pacific heat-not-burn tobacco product market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Key Highlights of the Report:
- Historical data of APAC Heat-not-Burn Tobacco Product Market Revenues for the Period 2015-2018
- APAC Heat-not-Burn Tobacco Product Market Size and APAC Heat-not-Burn Tobacco Product Market Forecast, Until 2025
- Asia Pacific Heat-not-Burn Tobacco Product Market Share, By Countries
- Historical data of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Forecast of the Asia Pacific Heat-not-Burn Tobacco Product Market Revenues and Volume until 2025.
- Asia Pacific Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Product Type
- Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Demography
- Asia Pacific Heat-not-Burn Tobacco Product Market Revenue Share, By Sales Channel
- Asia Pacific Heat-not-Burn Tobacco Product Market Revenue and Volume Share, By Countries
- Historical & Forecast data of the South Korea Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of South Korea Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
- Historical & Forecast data of the Japan Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of Japan Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
- Historical & Forecast data of the Malaysia Heat-not-Burn Tobacco Product Market Revenues and Volume for the period 2015-2018.
- Market Size of Malaysia Heat-not-Burn Tobacco Product Market Revenues, by Demography, for the Year until 2025.
- Market Opportunity Assessment.
- Market Drivers
- Restraints
- Market Trends and Developments.
- Competitive Benchmarking
- Competitive Landscape.
- Market Share, By Players
- Company Profiles.
- Strategic Recommendations.
Markets Covered
The report provides a detailed analysis of the following market segments:
By Product Type
- Tobacco Stick Packs
- Devices
By Demography
- Gender
- Male
- Female
- Age Group
- 18-39 years
- 40-59 years
- Above 59 years
By Sales Channel
- Online
- Offline
By Country
- South Korea
- Japan
- Malaysia
Table of Contents
1. Executive Summary
Companies Mentioned
- British American Tobacco
- Japan Tobacco International
- KT&G Corporation
- Philip Morris International Inc
