Christmas in the UK - 2019
Summary
'Christmas in the UK - 2019, report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.
Retailers across the board struggled in Christmas 2019 due to heavy discounting and continued political uncertainty.
Secret Santa and Christmas stocking penetration declined as consumers opt for new Christmas traditions.
Scope
Reasons to buy
Summary
'Christmas in the UK - 2019, report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.
Retailers across the board struggled in Christmas 2019 due to heavy discounting and continued political uncertainty.
Secret Santa and Christmas stocking penetration declined as consumers opt for new Christmas traditions.
Scope
- Higher returns following the Christmas period are being driven by young shoppers, presenting logistical and financial challenges for retailers.
- Waitrose is the number one retailer that shoppers switch to for Christmas food shopping, highlighting that although value for money is the biggest driver for retailer selection, high quality products remain important to many shoppers.
- Sustainability is having an impact on toys & games gifting, with consumers opting to buy fewer plastic toys, or actively seeking non-plastic alternative toys.
Reasons to buy
- Using our in-depth consumer insight to learn which areas within Christmas shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for Christmas in order to understand how to appeal shoppers and maximise market share.
Table of Contents
- The Key Findings
- Penetration declines due to consumer hesitancy
- Environmental awareness sparks shift in consumer shopping habits
- Amazon crowned Christmas winner for 2019
- Trend insight - stores
- Trend insight - online
- Consumer attitudes
- Key findings
- Buying dynamics
- Financial wellbeing
- Financial spending
- Christmas spending
- Christmas statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Christmas stockings
- Secret Santa
- Christmas returns
- Social media
- Seasonal food and drink
- Key findings
- Retailer selection
- Channel usage
- Device usage
- Fulfilment
- Retailer used
- Buying dynamics
- Retailer used
- Retailer selection
- Spending
- Buying dynamics
- Gifts
- Key findings
- Store selection
- Channel usage
- Device usage
- Fulfilment
- Average spend
- Recipient
- Retailer used
- Buying dynamics
- Festive items
- Key findings
- Retailer selection
- Channel usage
- Device usage
- Fulfilment
- Average spend
- Retailer used
- Buying dynamics
- Christmas advent calendar
- Buying dynamics
- Items for the home
- Key findings
- Retailer selection
- Channel usage
- Device usage
- Fulfilment
- Spending
- Retailer used
- Buying dynamics
- Methodology
- Technical details: consumer survey work
List of Tables
- Retailer ratings across key measures - grocers, 2019
- Retailer ratings across key measures - non-food retailers, 2019
- Number of Christmas returns, 2019
- Products purchased - Christmas sweet products, 2018 & 2019
- Products purchased - Christmas savoury products, 2018 & 2019
- Products purchased - meat, fish and free from alternatives, 2018 and 2019
- Products purchased - fruit & vegetables, 2018 & 2019
- Products purchased - alcoholic beverages, 2018 & 2019
- Products purchased - non-alcoholic beverages, 2018 & 2019
- Products purchased - books, 2018 & 2019
- Retailers used - books, 2018 & 2019
- Products purchased - music & video, 2018 & 2019
- Retailers used - music & video, 2018 & 2019
- Products purchased - clothing & accessories, 2018 & 2019
- Retailers used - clothing & accessories, 2018 & 2019
- Products purchased - footwear, 2018 & 2019
- Retailers used - footwear, 2018 & 2019
- Products purchased - fine jewellery and watches, 2018 & 2019
- Retailers used - fine jewellery and watches, 2018 & 2019
- Products purchased - leather goods, 2018 & 2019
- Retailers used - leather goods, 2018 & 2019
- Products purchased - alcohol gifts, 2018 & 2019
- Retailers used - alcohol gifts, 2018 & 2019
- Products purchased -food gifts, 2018 & 2019
- Retailers used - food gifts, 2018 & 2019
- Products purchased - health & beauty, 2018 & 2019
- Retailers used - health & beauty, 2018 & 2019
- Products purchased - garden items, 2018 & 2019
- Retailers used - garden items, 2018 & 2019
- Products purchased - electricals, 2018 & 2019
- Retailers used - electricals, 2018 & 2019
- Products purchased - homewares, 2018 & 2019
- Retailers used - homewares, 2018 & 2019
- Products purchased - sports, 2018 & 2019
- Retailers used - sports, 2018 & 2019
- Products purchased - stationery, 2018 & 2019
- Retailers used - stationery, 2018 & 2019
- Products purchased - toys & games, 2018 & 2019
- Retailers used - toys & games, 2018 & 2019
- Products purchased - computers, 2018 & 2019
- Retailers used - computers, 2018 & 2019
- Products purchased - DIY, 2018 & 2019
- Retailers used - DIY, 2018 & 2019
- Products purchased - experience, 2018 & 2019
- Products purchased - vouchers & gift cards, 2018 & 2019
- Products purchased - money, 2018 & 2019
- Retailers used - festive items, 2018 to 2019
- Products purchased - Christmas trees & decorations, 2018 & 2019
- Retailers used - Christmas trees & decorations, 2018 & 2019
- Products purchased - festive home products, 2018 & 2019
- Retailers used - festive home products, 2018 & 2019
- Retailers used - Christmas crackers, 2018 & 2019
- Retailers used - Christmas advent calendar, 2018 & 2019
- Products purchased - Christmas wrapping & cards, 2018 & 2019
- Retailers used - Christmas wrapping & cards, 2018 & 2019
- Products purchased - party clothing & accessories, 2018 & 2019
- Retailers used - party clothing & accessories, 2018 & 2019
- Products purchased - electricals, 2019
- Retailers used - electricals,2019
- Products purchased - furniture, 2019
- Retailers used - furniture, 2019
- Products purchased - homewares, 2019
- Retailers used - homewares, 2019
- Retailers used - items for the home, 2018 to 2019
List of Figures
- Christmas 2019 shopper penetration (by demographic and by region)
- Christmas shopper profile (by demographic & by region), 2019
- Financial wellbeing compared to last year, 2018 & 2019
- What's driving retailer selection (by retailer), 2018 & 2019
- How consumers financed Christmas spending, 2018 & 2019
- Christmas spending compared to last year, 2018 & 2019
- Agreement statements about Christmas, 2019
- Success of retailers at promoting or communicating Christmas deals, 2019
- Christmas stockings received penetration (by demographic and by region), 2019
- Christmas stockings given penetration (by demographic and by region), 2019
- Christmas stockings average spend, 2019
- Christmas stockings bought, 2019
- Secret Santa penetration (by demographic and by region), 2019
- Secret Santa budget, 2019
- Secret Santa bought for, 2019
- Christmas returns penetration (by demographic and by region), 2019
- Number of Christmas returns (by demographic), 2019
- Reasons for returning Christmas presents, 2019
- Social media use and influence on purchases of Christmas presents, 2019
- Drivers of food & drink retailer selection, 2019 and ppt change on 2018
- Consumers using each channel for purchasing seasonal food and drink, 2019 (browsed and purchased)
- Consumers using each device for seasonal food and drink purchases, 2019 (browsed and purchased)
- Fulfilment options for seasonal food and drink purchases made online, 2019
- Retailers shopped at for seasonal food and drink, 2018 & 2019 and ppt change on 2018
- Top 10 retailers most shopped at for seasonal food and drink, 2018 & 2019 and ppt change on 2018
- Consumers switching from their usual main retailer, 2019 and ppt change on 2018
- Top 10 retailers consumers switched to, 2018 & 2019 and ppt change on 2018
- Reasons for switching their main retailer, 2019 and ppt change on 2018
- Drivers of retailer selection (by retailer), 2018 & 2019
- Seasonal food and non-alcoholic beverage spend, 2019 and ppt change on 2018
- Seasonal alcoholic beverages spend, 2019 and ppt change on 2018
- Overall food and drink penetration 2019 (by demographic) & 2018 penetration
- Christmas sweet products 2019 (by demographic) & 2018 penetration
- Christmas savoury products 2019 (by demographic) & 2018 penetration
- Meat, fish and free from alternatives 2019 (by demographic) & 2018 penetration
- Fruit & vegetables 2019 (by demographic) & 2018 penetration
- Alcoholic beverages 2019 (by demographic) & 2018 penetration
- Overall seasonal food & drink planned/impulse purchases, and by sector, 2018 & 2019
- Drivers of gifts store selection, 2019 & ppt change on 2018
- Consumers using each channel for purchasing Christmas gifts, 2019 (browsed and purchased)
- Consumers using each device for Christmas gift shopping purchases, 2019 (browsed and purchased)
- Fulfilment options for Christmas gift purchases made online, 2019
- Average spend on Christmas gifts, 2019 and £ change on 2018
- Who consumers bought Christmas gifts for, 2019 and ppt change on 2018
- Retailers shopped at for gifts, 2018 & 2019 and ppt change on 2018
- Overall gift penetration 2019 (by demographic) & 2018 penetration
- Books penetration 2019 (by demographic) & 2018 penetration
- Music & video 2019 (by demographic) & 2018 penetration
- Clothing & accessories penetration 2019 (by demographic) & 2018 penetration
- Footwear penetration 2019 (by demographic) & 2018 penetration
- Fine jewellery & watches penetration 2019 (by demographic) & 2018 penetration
- Leather goods penetration 2019 (by demographic) & 2018 penetration
- Alcohol gifts penetration 2019 (by demographic) & 2018 penetration
- Food gifts penetration 2019 (by demographic) & 2018 penetration
- Health & beauty penetration 2019 (by demographic) & 2018 penetration
- Garden items penetration 2019 (by demographic) & 2018 penetration
- Electricals penetration 2019 (by demographic) & 2018 penetration
- Homewares penetration 2019 (by demographic) & 2018 penetration
- Sports penetration 2019 (by demographic) & 2018 penetration
- Stationery penetration 2019 (by demographic) & 2018 penetration
- Toys & games penetration 2019 (by demographic) & 2018 penetration
- Views regarding plastic toys, 2019
- Computers penetration 2019 (by demographic) & 2018 penetration
- DIY penetration 2019 (by demographic) & 2018 penetration
- Experience penetration 2019 (by demographic) & 2018 penetration
- Voucher & gift cards penetration 2019 (by demographic) & 2018 penetration
- Money penetration 2019 (by demographic) & 2018 penetration
- Overall gift planned/impulse purchases, and by sector 2018 & 2019
- Overall gift personalisation, and by sector, 2019
- Drivers of retailer selection for festive items, 2019 and ppt change on 2018
- Consumers using each channel for festive item purchases, 2019 (browsed and purchased)
- Consumers using each device for festive item purchases, 2019 (browsed and purchased)
- Fulfilment options for festive item purchases made online, 2019
- Average spend on festive items, 2019 and £ change on 2018
- Retailers shopped at for festive items, 2018 & 2019 and ppt change on 2018
- Overall festive items penetration 2019 (by demographic) & 2018 penetration
- Christmas trees and decorations penetration 2019 (by demographic) & 2018 penetration
- Festive home products penetration 2019 (by demographic) & 2018 penetration
- Christmas crackers penetration 2019 (by demographic) & 2018 penetration
- Views regarding plastic in Christmas crackers, 2019
- Sustainability dynamics, 2019
- Christmas advent calendar penetration 2019 (by demographic) & 2018 penetration
- Christmas advent calendar bought for, 2018 & 2019
- Types of products included in Christmas advent calendars, 2018 & 2019
- Christmas wrapping & cards penetration 2019 (by demographic) & 2018 penetration
- Party clothing & accessories penetration 2019 (by demographic) & 2018 penetration
- Overall festive items planned/impulse purchases, and by sector, 2018 & 2019
- Drivers of items for the home retailer selection, 2019 and ppt change from 2018
- Consumers using each channel for items for the home, 2019 (browsed and purchased)
- Consumers using each device for items for the home, 2019 (browsed and purchased)
- Consumers using each fulfilment option for items for the home, 2019
- Average spend on items for the home by category, 2019
- Retailers shopped at for items for the home, 2019
- Overall items for the home penetration 2019 (by demographic) & 2018 penetration
- Electricals penetration 2019 (by demographic) & 2018 penetration
- Furniture penetration 2019 (by demographic) & 2018 penetration
- Homewares penetration 2019 (by demographic) & 2018 penetration
- Overall items for the home planned/impulse purchases, and by sector, 2018 & 2019
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Sainsbury's
- Tesco
- Morrisons
- Lidl
- John Lewis & Partners
- B&Q
- Card Factory
- H&M
- Primark
- Waitrose & Partners
- The Range
- The White Company
- Topshop
- The Entertainer
- ASOS
- Marks & Spencer
- Matalan
- Notonthehighstreet.com
- Poundland
- Argos
- Boots
- Iceland
- Co-op
- Dixons Carphone
- Clintons
- Debenhams
- Dunelm
- House of Fraser
- Home Bargains
- Next
- Superdrug
- WH Smith
- Wilko
- LEGO
- TK Maxx
- The Body Shop
- The Perfume Shop
- Hotel Chocolat
- Waterstones
- The Works
- Blackwell's
- JD Sports
- Sports Direct
- Nike
- Shoe Zone
- CEX
- Apple
- The Disney Store
- AO.com
- GAME
- Paperchase
- River Island
- Pandora
- H. Samuel
- Warren James
- Ernest Jones
- HMV
- Very.co.uk
- Dobbies
- Homebase
- IKEA
- Adidas
- Footasylum
- JD Williams
- Screwfix
- Toolstation
- Molton Brown
- Diptique
- Edinburgh Gin
- Charlotte Tilbury
- New Look
- Urban Outfitters
