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Opportunities in the Eastern Europe Spirits Sector

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    Report

  • 134 Pages
  • April 2022
  • Region: Europe
  • GlobalData
  • ID: 4912026
The global spirits sector was valued at $783,457.1 million in 2021 and is forecast to record a CAGR of 6.5% during 2021-2026, to reach $1,073,042.9 million in 2026. Eastern Europe was the fourth-largest region for spirits, valued at $63,446.8 in 2021 and is forecast to record a CAGR of 4.5% during 2021-2026. In volume terms, Eastern Europe recorded a share of 8.1% in the global spirits sector in 2021. Among all the categories in the sector, vodka accounted for the largest value share (44.6%) in the region.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe spirits sector, analyzing data from 20 countries in the region.

Eastern European spirits sector is forecast to post lowest value and volume growth rates during 2021-2026

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European spirits sector, analyzing data from 20 countries in the region. It includes analysis on the following:
  • Market environment: Includes sector size, market size, and growth analysis by category.
  • High-potential countries’ analysis: Indicates changing share of value consumption of various spirits by category across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic trends, governance indicators, and technological infrastructure.
  • Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success stories: Provides some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector and insights.
  • Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region.
  • Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European spirits sector in 2021. It covers seven retail distribution channels: hypermarkets & supermarkets, food & drinks specialists, convenience stores, “Dollar stores”, variety stores & general merchandise retailers, e-retailers, cash & carries and warehouse clubs, department stores, and others which includes, and other retailers.
  • Packaging analysis*: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of spirits.
  • Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern European spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Executive Summary

Part 1: Market Environment
Market Size Analysis - Eastern Europe Compared with Other Regions
Value and Volume Growth Analysis by Region
Eastern European Market Growth Analysis by Country
Eastern European Market Growth Analysis by Category
Part 2: High-Potential Countries’ Analysis
Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries in Eastern Europe
Overview of High-Potential Countries in Eastern Europe
Growth Contribution Analysis by Country (1/5)
Growth Contribution Analysis by Country (2/5)
Growth Contribution Analysis by Country (3/5)
Growth Contribution Analysis by Country (4/5)
Growth Contribution Analysis by Country (5/5)
Value Share Analysis of Spirits Compared with Other Alcoholic Beverages Sectors
Change in Consumption Levels by Country and Category
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
Part 3: Country Deep Dive
Poland: Overview of Spirits Sector
Poland: Demographic Analysis
Poland: Market Size Analysis of Top 10 Cities
Poland: Market Size Analysis of Top 10 Cities by Category
Poland: Top 10 Cities’ Contribution to Volume Growth
Poland: Key Trends in Spirits Sector The Czech Republic: Overview of Spirits Sector
The Czech Republic: Demographic Analysis
The Czech Republic: Market Size Analysis of Top Four Cities
The Czech Republic: Market Size Analysis of Top Four Cities by Category
The Czech Republic: Top Four Cities’ Contribution to Volume Growth
The Czech Republic: Key Trends in Spirits Sector
Latvia: Overview of Spirits Sector
Latvia: Key Trends in Spirits sector
Hungary: Overview of Spirits Sector
Hungary: Demographic Analysis
Hungary: Market Size Analysis of Top Five Cities
Hungary: Market Size Analysis of Top Five Cities by Category
Hungary: Top Five Cities’ Contribution to Volume Growth
Hungary: Key Trends in Spirits Sector
Part 4: Success Stories
About Case Studies
Case Study: White Feather Vodka by White Feather International Sp. z o.o
Case Study: Mamont Vodka by Marussia Beverages B.V.
Case Study: SABER Elyzia Premium Cherry by Alexandrion Group
Part 5: Competitive Environment
Leading Companies’ Shares in the Eastern European Spirits Sector
Brand Share Analysis of Top Five Companies
Leading Companies in the Eastern European Spirits Sector
Leading Brands in the Eastern European Spirits Sector
Private Label Penetration in the Eastern European Spirits Sector
Part 6: Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Category
Part 7: Packaging Analysis
Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type
Part 8: Challenges and Future Outlook
Key Challenges in the Eastern European Spirits Sector
Future Outlook of the Eastern European Spirits Sector
Appendix
Definitions
About the Publisher
List of Tables
Regional comparison: market size, growth, and per capita analysis, 2021-2026
Overview of high-potential countries in Eastern Europe
Value shares of sectors as proportions of overall alcoholic beverages by country, 2021
Change in consumption of categories within spirits sector (value terms), by country, 2021-2026
Poland: Volume analysis of top 10 cities by category (million liters), 2021
The Czech Republic: Volume growth analysis of top four cities by category (million liters), 2020
Hungary: Volume growth analysis of top five cities by category (million liters), 2021
Top five companies’ shares by brand (in volume terms) in spirits sector, 2020
Private label penetration (in volume terms) in spirits sector, 2020
Leading distribution channels (in volume terms) in Eastern Europe by country, 2021
Leading distribution channels (in volume terms) in Eastern Europe by category, 2021
List of Figures
Annual value growth analysis by region, 2021-2026
Annual volume growth analysis by region, 2021-2026
Category volume growth analysis of countries compared with regional average growth
Country value size and CAGR analysis grid based on regional average
Value and volume growth analysis by category in Eastern Europe, 2021-2026
Country-level contribution to the growth of brandy in Eastern Europe, 2021-2026
Country-level contribution to the growth of gin & genever in Eastern Europe, 2021-2026
Country-level contribution to the growth of liqueurs in Eastern Europe, 2021-2026
Country-level contribution to the growth of rum in Eastern Europe, 2021-2026
Country-level contribution to the growth of vodka in Eastern Europe, 2021-2026
Country-level contribution to the growth of tequila & mezcal in Eastern Europe, 2021-2026
Country-level contribution to the growth of flavored alcoholic beverages in Eastern Europe, 2021-2026
Country-level contribution to the growth of whiskey in Eastern Europe, 2021-2026
Country-level contribution to the growth of specialty spirits in Eastern Europe, 2021-2026
Per capita consumption of spirits categories in Eastern Europe by country, 2021
Per capita expenditure on spirits categories in Eastern Europe by country, 2021
Poland: Category share, 2021
Poland: Demographic analysis
Poland: Volume growth analysis of top 10 cities (million liters), 2016-2021
Poland: Volume growth contributions of top 10 cities (million liters), 2016-2021
The Czech Republic: Category share, 2021
The Czech Republic: Demographic analysis
The Czech Republic: Market size analysis of top four cities
The Czech Republic: Volume growth contributions of top four cities (million liters), 2016-2021
Latvia: Category share, 2021
Hungary: Category share, 2021
Hungary: Demographic analysis
Hungary: Volume growth analysis of top five cities (million liters), 2016-2021
Hungary: Volume growth contribution of top five cities (million liters), 2016-2021
Leading companies in the Eastern European spirits sector by volume sales (% share), 2020
Leading companies in the Eastern European spirits sector by volume sales (million liters), 2020
Leading brands (including private label) in the Eastern European spirits sector by volume sales (million liters), 2020
Key pack material volume (liters) share, 2021
Unit volume growth by pack material, 2016-2026
Key pack type volume (liters) share, 2021
Unit volume growth by pack type, 2016-2026
Key closure type volume (liters) share, 2021
Unit volume growth by closure type, 2016-2026
Key primary outer type volume (liters) share, 2021
Unit volume growth by primary outer type, 2016-2026

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • CEDC International Sp. z o.o.
  • Global Spirits s.r.o.
  • Stock Spirits Group PLC
  • Beluga Group
  • Bayadera Group
  • White Feather International Sp. z o.o
  • Marussia Beverages B.V.
  • Alexandrion Group