The flatbread market size is valued at US$ 35.86 billion in 2024 and is projected to reach US$ 49.29 billion by 2031; it is estimated to register a CAGR of 4.7% from 2025 to 2031.
The demand for flatbreads is increasing due to evolving consumer preference toward healthier and more diverse food choices. As health consciousness continues to rise across various regions, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are increasingly popular among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands.
The major factors driving the growth of the flatbread market are the increasing popularity of ethnic cuisines and various strategic initiatives by key market players. Strategic initiatives such as product launches, mergers, acquisitions, collaborations, and partnerships have contributed to the market growth globally. The rising preference for gluten-free products is also expected to fuel the market growth during the forecast period.
As consumers around the world are exploring different culinary approaches, the demand for diverse and ethnic food options is growing. With growing interest in Mediterranean, Middle Eastern, South Asian, and Latin American cuisines, ethnic flatbreads such as naan, pita, roti, and tortilla are becoming mainstream staples. This cultural exploration has expanded the range of flatbreads available in grocery stores and supermarkets, catering to a broader consumer base. Additionally, in regions experiencing significant demographic shifts, such as North America, the rising Hispanic population has notably contributed to the popularity of flatbreads.
According to the Pew Research Center, the Hispanic population in the US grew by 26% from 2010 to 2022, which led to a more diverse marketplace where traditional ethnic flatbreads are available and embraced by wider demographics. Thus, the increasing multicultural population, coupled with initiatives by retailers, such as partnership, agreements, and collaborations, is contributing to the growing popularity of ethnic cuisines that include flatbreads.
Based on the distribution channel, the flatbread market is segmented into supermarkets and hypermarkets, convenience stores, bakeries, online retail, and others. Supermarkets & hypermarkets are large retail establishments that offer a wide range of products, including groceries, food and beverages, and other household goods. Also, products from different brands are available at reasonable prices in these stores, allowing consumers to quickly shop and find the right product. Manufacturers of flatbreads usually prefer to sell their products through supermarkets & hypermarkets owing to their heavy customer base. In addition, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience.
Many supermarkets and hypermarkets have modern storage facilities to ensure ideal storage conditions for perishable items. Thus, flatbread manufacturers prefer selling their products through supermarkets & hypermarkets. Increasing urbanization, competitive pricing, and a rising working-class population boost the popularity of supermarkets & hypermarkets.
A few players operating in the flatbread market include Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Olé Mexican Foods Inc, General Mills Inc, Goya Foods Inc, Mi Rancho, Leighton Foods AS, Toufayan Bakeries, and among others. Players operating in the flatbread market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.
The overall flatbread market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers - along with external consultants such as valuation experts, research analysts, and key opinion leaders - specializing in the flatbread market.
The demand for flatbreads is increasing due to evolving consumer preference toward healthier and more diverse food choices. As health consciousness continues to rise across various regions, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are increasingly popular among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands.
The major factors driving the growth of the flatbread market are the increasing popularity of ethnic cuisines and various strategic initiatives by key market players. Strategic initiatives such as product launches, mergers, acquisitions, collaborations, and partnerships have contributed to the market growth globally. The rising preference for gluten-free products is also expected to fuel the market growth during the forecast period.
As consumers around the world are exploring different culinary approaches, the demand for diverse and ethnic food options is growing. With growing interest in Mediterranean, Middle Eastern, South Asian, and Latin American cuisines, ethnic flatbreads such as naan, pita, roti, and tortilla are becoming mainstream staples. This cultural exploration has expanded the range of flatbreads available in grocery stores and supermarkets, catering to a broader consumer base. Additionally, in regions experiencing significant demographic shifts, such as North America, the rising Hispanic population has notably contributed to the popularity of flatbreads.
According to the Pew Research Center, the Hispanic population in the US grew by 26% from 2010 to 2022, which led to a more diverse marketplace where traditional ethnic flatbreads are available and embraced by wider demographics. Thus, the increasing multicultural population, coupled with initiatives by retailers, such as partnership, agreements, and collaborations, is contributing to the growing popularity of ethnic cuisines that include flatbreads.
Based on the distribution channel, the flatbread market is segmented into supermarkets and hypermarkets, convenience stores, bakeries, online retail, and others. Supermarkets & hypermarkets are large retail establishments that offer a wide range of products, including groceries, food and beverages, and other household goods. Also, products from different brands are available at reasonable prices in these stores, allowing consumers to quickly shop and find the right product. Manufacturers of flatbreads usually prefer to sell their products through supermarkets & hypermarkets owing to their heavy customer base. In addition, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience.
Many supermarkets and hypermarkets have modern storage facilities to ensure ideal storage conditions for perishable items. Thus, flatbread manufacturers prefer selling their products through supermarkets & hypermarkets. Increasing urbanization, competitive pricing, and a rising working-class population boost the popularity of supermarkets & hypermarkets.
A few players operating in the flatbread market include Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Olé Mexican Foods Inc, General Mills Inc, Goya Foods Inc, Mi Rancho, Leighton Foods AS, Toufayan Bakeries, and among others. Players operating in the flatbread market focus on providing innovative and healthy products at affordable prices to fulfill customer demand.
The overall flatbread market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers - along with external consultants such as valuation experts, research analysts, and key opinion leaders - specializing in the flatbread market.
Reasons to buy:
- Progressive industry trends in the flatbread market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the flatbread market from 2021 to 2031
- Porter's Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
- Recent developments to understand the competitive market scenario and the demand for flatbread across the globe
- Market trends and outlook coupled with factors driving and restraining the growth of the flatbread market
- Decision-making process by understanding strategies that underpin commercial interest concerning the global flatbread market growth
- The global flatbread market size at various nodes of themarket
- Detailed overview and segmentation of the flatbread market as well as its dynamics in the industry
- The flatbread market size in different regions with promising growth opportunities
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Global Flatbread Market Landscape
5. Global Flatbread Market - Key Market Dynamics
6. Global Flatbread Market - Global Market Analysis
7. Global Flatbread Market Analysis - by Type
8. Global Flatbread Market Analysis - by Distribution Channel
9. Global Flatbread Market - Geographical Analysis
10. Competitive Landscape
11. Global Flatbread Market Industry Landscape
12. Company Profiles
13. Appendix
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
Some of the leading companies in the Flatbread Market include:- Kontos Foods
- GRUMA SAB de CV
- FGF Brands Inc
- Joseph's Bakery
- Olé Mexican Foods Inc
- General Mills Inc
- Goya Foods Inc
- Mi Rancho
- Leighton Foods AS
- Toufayan Bakeries
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 136 |
| Published | March 2025 |
| Forecast Period | 2024 - 2031 |
| Estimated Market Value ( USD | $ 35.86 Billion |
| Forecasted Market Value ( USD | $ 49.29 Billion |
| Compound Annual Growth Rate | 4.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
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