In 2023, the female segment occupied the largest market share as they are one of the most frequent purchasers and adorners of athleisure wear and apparel. The athleisure market, a branch of the fashion and apparel industry, includes clothing designed for both athletic activity and relaxed, everyday use. Over the past 10 years, the term "athleisure," which combines the terms "athletic" and "leisure," has gained popularity as a consequence of a rising focus on health and wellness, changing lifestyle preferences, and the fusion of exercise and fashion. Customers who are fashion-conscious, active, fitness lovers, and those searching for comfortable, utilitarian clothing for everyday activities have all found a place in the athleisure sector.
Due to increased consumer knowledge of the advantages of engaging in such programs or activities, people have been actively engaging in a variety of physical activities. This has increased demand for a range of health-related goods, whether they be food and drink, clothing, or footwear. Active wear and sports clothing makers have been strategizing on developing products that combine with the attractive garment design, which ultimately meets the needs of target clients, taking this consumer trend into mind. Customers so find these athleisure clothes comfy.
Athleisure apparel's texture, design, appearance, and other fashion elements require the systematic processing and designing of raw materials. Athleisure items require the right designing and combining of numerous fabrics, including polyester, nylon, polypropylene, spandex, neoprene, and others. Similar to this, changes in the commodities market, the impact of natural disasters on the suppliers of raw materials, shifts in the state of the world's economies, and other variables are some of the major influences on the price of raw materials. Due to the high price of these goods, there are little sales. As a result, this product's high raw material prices hinder the expansion of the market as a whole.
Premiumization is the process through which producers highlight a product's better quality and exclusivity in order to increase customer attractiveness. It is motivated by a taste for premium goods and a desire to show achievement. Due to the increase in per capita wealth, consumers want high-quality goods. Due to their high price, top quality athleisure clothing and footwear are featured under premium items. Customers express greater levels of comfort satisfaction while using these types of items. Customers who can afford the more expensive product range are drawn to such qualities. In turn, this accelerates market expansion.
The athleisure market is divided by gender, product type, distribution channel, and region. By gender, the market is divided into male and female. By product type, the market is divided into sneaker, joggers, leggings, hoodies, and others. According to the distribution channel, the market is divided into offline and online. By region, the market is divided into North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Some of the major players analyzed in this report are Adidas AG, ASICS Corporation, Columbia Sportswear Company, PVH Corp., Puma SE, VF Corporation, The Gap, Inc., Nike, Inc., Under Armour, Inc., and Lululemon Athletica Inc.
Due to increased consumer knowledge of the advantages of engaging in such programs or activities, people have been actively engaging in a variety of physical activities. This has increased demand for a range of health-related goods, whether they be food and drink, clothing, or footwear. Active wear and sports clothing makers have been strategizing on developing products that combine with the attractive garment design, which ultimately meets the needs of target clients, taking this consumer trend into mind. Customers so find these athleisure clothes comfy.
Athleisure apparel's texture, design, appearance, and other fashion elements require the systematic processing and designing of raw materials. Athleisure items require the right designing and combining of numerous fabrics, including polyester, nylon, polypropylene, spandex, neoprene, and others. Similar to this, changes in the commodities market, the impact of natural disasters on the suppliers of raw materials, shifts in the state of the world's economies, and other variables are some of the major influences on the price of raw materials. Due to the high price of these goods, there are little sales. As a result, this product's high raw material prices hinder the expansion of the market as a whole.
Premiumization is the process through which producers highlight a product's better quality and exclusivity in order to increase customer attractiveness. It is motivated by a taste for premium goods and a desire to show achievement. Due to the increase in per capita wealth, consumers want high-quality goods. Due to their high price, top quality athleisure clothing and footwear are featured under premium items. Customers express greater levels of comfort satisfaction while using these types of items. Customers who can afford the more expensive product range are drawn to such qualities. In turn, this accelerates market expansion.
The athleisure market is divided by gender, product type, distribution channel, and region. By gender, the market is divided into male and female. By product type, the market is divided into sneaker, joggers, leggings, hoodies, and others. According to the distribution channel, the market is divided into offline and online. By region, the market is divided into North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Some of the major players analyzed in this report are Adidas AG, ASICS Corporation, Columbia Sportswear Company, PVH Corp., Puma SE, VF Corporation, The Gap, Inc., Nike, Inc., Under Armour, Inc., and Lululemon Athletica Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the athleisure market analysis from 2022 to 2032 to identify the prevailing athleisure market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the athleisure market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global athleisure market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Gender
- Male
- Female
By Product Type
- Sneaker
- Joggers
- Leggings
- Hoodies
- Others
By Distribution Channel
- Offline
- Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
Key Market Players
- Puma SE
- ASICS Corporation
- lululemon athletica inc
- Under Armour, Inc.
- Adidas AG
- Columbia Sportswear Company
- PVH Corp.
- VF Corporation
- Nike, Inc.
- The Gap, Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ATHLEISURE MARKET, BY GENDER
CHAPTER 5: ATHLEISURE MARKET, BY PRODUCT TYPE
CHAPTER 6: ATHLEISURE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ATHLEISURE MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the athleisure market was valued at $2 billion in 2022, and is estimated to reach $3.2 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032.Athleisure is a fashion trend that combines features of athletic wear with casual attire to create comfortable and beautiful items that can be worn for both physical activity and everyday usage. The phrase is a mix of 'athletic' and 'leisure', emphasizing the multifunctional character of certain apparel pieces. Athleisure clothing often features functional fabrics, sporty designs, and comfortable cuts, making it suitable for a wide range of activities while maintaining a fashionable appearance. This trend has gained significant popularity as more people prioritize comfort, versatility, and a more relaxed approach to fashion in their daily lives.
As consumers adopt a more relaxed and comfortable approach to fashion, the athleisure business maintains its incredible development trajectory. According to recent research, global sales of athleisure gear and footwear increased by 25% over the previous year. This increase can be linked to the combination of fitness and fashion, with brands always inventing to develop stylish yet functional products that can transfer from workouts to everyday wear. In addition, athleisure is evolving from a clothing trend to a lifestyle movement. Leading brands are expanding their offerings beyond traditional activewear to include wellness products, accessories, and even home goods. This shift reflects the holistic approach consumers are adopting towards health and well-being. From yoga mats to protein snacks, athleisure lifestyle brands are capitalizing on the desire for products that promote a balanced and active way of living.
In recent years, the athleisure industry has experienced a transformative shift, with sustainability emerging as a pivotal focal point. As global consciousness regarding environmental concerns intensifies, athleisure brands are increasingly recognizing their responsibility to address these issues. This evolution is marked by a multifaceted approach that encompasses various aspects of sustainability.
There's a pronounced emphasis on sourcing and utilizing eco-friendly materials. Brands are actively seeking alternatives to traditional synthetic fabrics, integrating materials like recycled plastics, organic cotton, and bamboo fibers. This not only reduces the demand for virgin resources but also curtails the harmful impacts of textile production.
In addition, ethical manufacturing practices have taken precedence. Brands are striving to ensure fair wages, safe working conditions, and reduced carbon footprints across their supply chains. By implementing stringent guidelines, these companies contribute to improved livelihoods for workers and decreased environmental harm.
The push towards circularity is evident, with several brands initiating take-back programs and promoting recycling of old athleisure items. This commitment to prolonging product lifecycles minimizes waste and encourages a more sustainable consumption cycle.
However, as athleisure grows in popularity, the market has gotten increasingly crowded, with a plethora of manufacturers competing for customer attention. Due to this saturation, it is difficult for both established and growing businesses to stand out and differentiate themselves. Increased competition can result in price wars and reduced profit margins, demanding inventive measures to maintain market dominance.
Sustainable innovation is a compelling avenue within the athleisure industry, driven by escalating consumer demand for environmentally conscious products. According to a recent Nielsen survey, 73% of global consumers stated they would change their consumption habits to reduce environmental impact. Athleisure brands are leveraging this opportunity by incorporating eco-friendly materials. The use of recycled plastics, organic cotton, and sustainable fabrics has surged, with a 35% increase in sustainable fabric adoption reported by the Sustainable Apparel Coalition. Brands are also adopting circular practices; Patagonia's 'Worn Wear' program, for instance, led to a 45% increase in revenue in 2022. As consumers increasingly align their purchases with eco-conscious values, athleisure brands embracing sustainable innovation stand poised to secure consumer loyalty and drive industry growth.
The athleisure market is divided by gender, product type, distribution channel, and region. By gender, the market is divided into male and female. By product type, the market is divided into sneaker, joggers, leggings, hoodies, and others. According to the distribution channel, the market is divided into offline and online. By region, the market is divided into North America (the U. S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and the Rest of LAMEA).
Some of the major players analyzed in this report are Adidas AG, ASICS Corporation, Columbia Sportswear Company, PVH Corp., Puma SE, VF Corporation, The Gap, Inc., Nike, Inc., Under Armour, Inc., and Lululemon Athletica Inc.
Key Findings of the Study
In 2022, based on product type, the sneaker segment accounted for around higher value athleisure market share.In 2022, based on gender, the male segment accounted for a 6.2% share of the athleisure market.
In 2022, based on distrthe ibution channel, the offline segment accounted for the highest share of the athleisure market.
In 2022, based on region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the athleisure market forecast.
Companies Mentioned
- Puma SE
- ASICS Corporation
- lululemon athletica inc
- Under Armour, Inc.
- Adidas AG
- Columbia Sportswear Company
- PVH Corp.
- VF Corporation
- Nike, Inc.
- The Gap, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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