Craft Beer Market by Type (Ale, Lager, Pilsner), Distribution Channel (Off-Trade Channels, On-Trade Channels) - Global Forecast 2024-2030

The Craft Beer Market size was estimated at USD 166.35 billion in 2023 and expected to reach USD 179.56 billion in 2024, at a CAGR 8.03% to reach USD 285.76 billion by 2030.

The craft beer industry has witnessed substantial growth, driven by consumer demand for diverse flavors, higher-quality ingredients, and the desire for local products that offer a sense of community and authenticity. Additionally, the rise of craft beer festivals and social media has facilitated the exposure and popularity of these beers, contributing further to the industry's expansion. However, the craft beer sector faces several restraints and challenges. High production costs associated with quality ingredients and small-scale operations can lead to higher consumer prices, potentially limiting industry expansion. Moreover, the craft beer industry includes various opportunities as there is a growing interest in sustainable and locally sourced products, which aligns well with the ethos of many craft breweries. The potential for international expansion offers another significant opportunity as global economies begin to embrace craft beer culture. Innovating with new flavors, brewing techniques, and marketing strategies is expected to open new avenues for growth, ensuring the craft beer industry continues to thrive amidst a changing global beverage landscape.

The craft beer market demonstrates significant regional variations and consumer preferences, driving unique dynamics in different geographies. In the United States, the market benefits from innovation and robust local support, while Canada echoes this trend with governmental encouragement, spurring growth. European countries, including Belgium and Germany, blend traditional brewing methods with modern trends, valuing diversity and innovation. Although the Middle East faces stringent alcohol regulations, regions such as Israel exhibit growth due to tourism.

In Africa, South Africa's growing scene leverages local ingredients, and Nigeria and Kenya are gradually emerging markets. China witnesses rapid segment growth, primarily among young urban consumers seeking unique flavors, whereas Japan's appreciation for quality and craftsmanship fosters market expansion. India's emerging market thrives on urbanization and a burgeoning middle class, particularly in cities such as Mumbai and Bangalore. Latin America, including Brazil and Mexico, and ASEAN regions, led by Singapore and Vietnam, are also seeing notable increases in craft beer production and consumption. The Asia-Pacific region is driven by young urban populations and a rising middle class, resulting in heightened demand for premium craft beers. Consumers in the Americas, comprising both North and South, exhibit a preference for local and seasonal brews. In the EMEA, traditional brewing cultures and sustainability concerns are key market drivers. Global efforts include environmental initiatives and cultural festivals that promote brand engagement. Sustained growth in the craft beer market necessitates continuous innovation, an emphasis on sustainability, and strategic use of digital platforms, with businesses expected to focus on harnessing global trends and consumer preferences to ensure market success.

The craft beer market faces varying regulatory environments across regions, influencing vendor strategies and market dynamics. The United States is more favorable due to recent legislative efforts, leading vendors to expand through direct-to-consumer models and online sales. Canada shows stringent licensing and taxation rules but is gradually relaxing some restrictions to foster new entries, with vendors forming alliances with local agricultural sectors for economic sourcing. In Europe, diverse regulations exist, such as Germany’s strict purity laws but complex tax codes, prompting breweries to lobby for better laws and achieve local certifications to build consumer trust.

The Middle East's restrictive alcohol regulations limit growth, but nations including Israel and parts of the UAE offer leniency for breweries targeting expatriates and tourists. Africa’s regulations vary, with South Africa providing a clearer regulatory path and other nations lacking streamlined processes, making local ingredient sourcing crucial for market differentiation. In Asia-Pacific, China imposes variable tariffs and stringent quality checks, yet the local brewing industry is growing; Japan supports microbrewery growth, encouraging vendors to invest in research and development (R&D) to create unique, compliant products. Developed countries face challenges, including stringent standards, fluctuating tariffs, and high costs, but growth can be sustained through innovation in techniques and sustainable practices.

Emerging countries, including Brazil, India, and Vietnam, show growth potential due to urbanization and rising disposable income, with vendors focusing on affordable, locally-flavored brews. Strategic moves for global capitalization include investing in sustainable practices, technology integration, e-commerce, local partnerships, cost management, and cultural adaptation

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Craft Beer Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

Market Drivers

• Rising consumption of alcoholic beverages
• Increasing consumer preference for flavored beer products
• Growing number of craft and microbreweries

Market Restraints

• Heavy taxation and stringent regulations

Market Opportunities

• Advancements in processing and packaging of craft beer
• Rising amalgamation activities for the craft beer market

Market Challenges

• Availability of low-cost alcoholic beverages

Key Company Profiles

The report delves into recent significant developments in the Craft Beer Market, highlighting leading vendors and their innovative profiles. These include Anheuser-Busch InBev, Bell's Brewery, Inc., Chimay Beers and Cheeses, Constellation Brands, Inc., D.G. Yuengling and Son, Diageo PLC, Dogfish Head Craft Brewery Inc., DuvelMoortgat NV, Heineken N.V., New Belgium Brewing Company, Other Companies, Sierra Nevada Brewing Co., Stone & Wood Brewing Co., The Boston Beer Company, and The Lagunitas Brewing Company.

Market Segmentation & Coverage

This research report categorizes the Craft Beer Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Ale
  • Lager
  • Pilsner
  • Porter
  • Stout
• Distribution Channel
  • Off-Trade Channels
  • On-Trade Channels

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

• Market Penetration: It presents comprehensive information on the market provided by key players.
• Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
• Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
• Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
• Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

• What is the market size and forecast of the Craft Beer Market?
• Which products, segments, applications, and areas should one consider investing in over the forecast period in the Craft Beer Market?
• What are the technology trends and regulatory frameworks in the Craft Beer Market?
• What is the market share of the leading vendors in the Craft Beer Market?
• Which modes and strategic moves are suitable for entering the Craft Beer Market?

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website