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Home Care in Bosnia and Herzegovina

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    Report

  • 56 Pages
  • February 2025
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 4990895
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023.

The Home Care in Bosnia and Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Innovation supports growth in laundry detergents, while bar and hand wash detergents face a decline
  • A surge in demand for pre-wash spot and stain removers, liquid tablet detergents, and laundry aids
  • A rise in innovation and heightened regional competition in laundry care
PROSPECTS AND OPPORTUNITIES
  • Moderate retail value growth expected while bar and hand wash detergents continue to decline
  • Pre-wash spot and stain removers are expected to see strong growth driven by convenience and innovation
  • Strong efficiency is set to drive ongoing growth for liquid tablet detergents
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dishwashing records moderate growth as consumers trade down to affordable options
  • Dishwashing additives record strong growth from a low base, while retail volume growth for hand dishwashing struggles
  • Ongoing innovation and product launches boost consumer interest in dishwashing
PROSPECTS AND OPPORTUNITIES
  • Moderate growth for dishwashing as consumers shift towards automatic formats
  • Ongoing innovation is set to bolster growth for dishwashing additives
  • A shrinking consumer base and the rise of dishwashers is set to negatively impact hand dishwashing
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2019-2024
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid growth in surface care as major players focus on innovation and product development
  • Positive growth for wash and wax floor cleaners while furniture polish wipes gain ground
  • Innovation supports growth as products focus on fragrances and efficacy
PROSPECTS AND OPPORTUNITIES
  • Growth in surface care is set to be challenged by maturity and a declining consumer base
  • Standard floor cleaners are set to record positive growth as scouring agents underperform
  • A strong performance is expected for all purpose cleaning wipes as consumers appreciate convenience
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2019-2024
  • Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing retail volume decline for bleach, perceived by many to be outdated
  • Changing consumer preferences drive the ongoing decline in bleach
  • Domestic players retain the lead of the competitive landscape in 2024
PROSPECTS AND OPPORTUNITIES
  • An ongoing decline as bleach will be challenged by surface care products
  • Limited competition as international players are set to place less focus on bleach
  • Local players to retain the market leadership, offering affordable bleach options
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2019-2024
  • Table 42 Sales of Bleach: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 45 Forecast Sales of Bleach: Value 2024-2029
  • Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid retail value growth driven by inflation and stable consumer demand
  • Rim liquids remain the fastest-growing product in 2024, bolstered by innovation
  • Fierce competition as international players focus on product innovation within toilet care
PROSPECTS AND OPPORTUNITIES
  • Moderate growth predicted as maturity challenges the toilet care market
  • Rim liquids is expected to lead retail value and volume growth
  • The expansion of retail e-commerce is set to support ongoing sales of toilet care
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2019-2024
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail value remains positive, while volume growth is challenged by changing consumer preferences
  • Despite the challenge of changing footwear, shoe polish leads growth in 2024
  • Limited demand for furniture polish as modern furnishings do not require the product
PROSPECTS AND OPPORTUNITIES
  • Moderate decline in polishes as changing consumer preferences challenge growth
  • Shoe polish is set to lead growth despite the rising interest in casual shoes
  • Furniture polish is predicted to struggle, recording the most significant retail volume decline
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2019-2024
  • Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Air care records a retail volume decline as consumers prioritise essential items
  • Liquid air fresheners record strong growth as consumers shift away from spray/aerosol air fresheners
  • Air care has a static competitive landscape with innovation driving growth
PROSPECTS AND OPPORTUNITIES
  • Air care is set for positive retail value growth as disposable incomes improve
  • Electric air fresheners is expected to regain momentum as consumers appreciate new product developments
  • Candle air fresheners is set to record the strongest retail volume growth
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2019-2024
  • Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The extended heat wave drives positive retail growth during the summer months
  • Electric insecticides continue to lead growth, further bolstered by premiumisation
  • SC Johnson wax doo retains its lead, offering the well-established brand Raid
PROSPECTS AND OPPORTUNITIES
  • Home insecticides is set to decline amidst changing consumer preferences
  • Electric home insecticides is set to drive ongoing growth, bolstered by innovation and product development
  • Spray/aerosol insecticides will struggle as consumers shift to safer options
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029