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Experiential Luxury in Germany

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    Report

  • 19 Pages
  • March 2025
  • Region: Germany
  • Euromonitor International
  • ID: 4990905
In 2024, Germany witnessed a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflected the nation's robust recovery and its sustained appeal as a premier travel destination in Europe. This development also supported experiential luxury in Germany during the year, with value sales fully recovered to pre-pandemic levels.

The Experiential Luxury in Germany report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Experiential Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing pursuit of luxury experiences post-pandemic despite rising price pressures
  • Leading hotel groups look to further expand in Germany
  • Increasing digitalisation to improve the luxury experience
PROSPECTS AND OPPORTUNITIES
  • Positive outlook set to encourage further luxury hotel expansion
  • Operators set to increasingly focus on sustainable solutions
  • Further technological advancements to offer more personalised and streamlined booking experience
CATEGORY DATA
  • Table 1 Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 2 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Experiential Luxury: % Value 2019-2023
  • Table 4 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
  • Table 5 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
  • Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources