China leads Asia-Pacific’s cross-border E-Commerce trend
Cross-border online shopper penetration rises in Asia-Pacific
Cross-border B2C E-Commerce is gaining popularity among consumers in Asia-Pacific says this report. Over the past two years, the share of digital buyers making purchases from sellers in other countries increased from above 50% to three-quarters. The top drivers of international online purchases include better prices and product quality, as well as access to exclusive products and brands not available domestically. At the same time, long delivery times, high shipping costs and lack of payment options are cited among the main barriers to cross-border E-Commerce trade.
China outpaces others in cross-border E-Commerce development
The countries with the highest cross-border online penetration rates in Asia-Pacific are China and Australia. China is also the region’s biggest E-Commerce exporter, thanks to the international popularity of China-based E-Commerce marketplaces such as AliExpress. Online shoppers from Indonesia, Australia, Japan, and New Zealand buy from China more than from any other country, according to a 2019 survey cited in this report. Other popular destinations for cross-border online shopping by consumers in Asia-Pacific include Japan, South Korea, the USA, and the EU.
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Table of Contents
1. Management Summary
2. Global Developments
- Cross-Border B2C E-Commerce Sales Forecast, in USD billion, and in % of Total B2C E-Commerce Sales, 2023f
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2019
- Cross-Border Online Shopper Penetration in Selected Countries, in % of Online Shoppers, By Total Cross-Border Shoppers And Daily/Weekly Cross-Border Shoppers, September 2019
- Top 5 Exporting Markets in Cross-Border B2C E-Commerce by Share of Purchases, in %, September 2019
- Breakdown of Actions Cross-Border Online Shoppers Would Take If Imports From China Would Be Taxed Higher with Additional EUR 10 per Item, in % of Cross-Border Online Shoppers, September 2019
- Reasons for Buying Cross-Border, in % of Cross-Border Online Shoppers, September 2019
- Top Reasons For Cross-Border Online Shopping Cart Abandonment, September 2019
- Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, and Weight, in % of Cross-Border Online Shoppers, September 2019
- Breakdown of the Latest Cross-Border Online Purchase by Delivery Costs in EUR, in % of Cross-Border Online Shoppers, September 2019
- Breakdown of the Latest Cross-Border Online Purchase by Delivery Time, in % of Cross-Border Online Shoppers, September 2019
- Share of Cross-Border Online Shoppers Expecting Delivery Within 6 Days If They Paid For It, in %, April 2019
- Selected Localization Features Preferred by Cross-Border Online Shoppers, % of Cross-Border Online Shoppers, July 2019
- Breakdown of E-Commerce Websites Purchased From In Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, September 2019
- Top 10 Shopping Apps by Downloads, incl. Cross-Border E-Commerce Apps, by Total Downloads, App Store Downloads, and Google Play Downloads, January 2020
3. Asia-Pacific
3.1. Regional
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, January 2019
- Share of Online Shoppers in Asia-Pacific Who Had Cancelled a Purchase When Finding Out The Retailer Was Not Based In Their Country, in %, by Australia, China, Hong Kong, and South Korea, January 2019
- Breakdown of Online Purchases by International and Local, in % of Online Shoppers in Asia-Pacific, by Australia, China, Hong Kong, and South Korea, 3 Months to January 2019
- Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, Japan, India, Indonesia, South Korea, and New Zealand, 2019
- Share of E-Commerce Companies Selling Internationally, in %, by Australia, China, Japan, Hong Kong, and Singapore, January 2019
- Top 10 Mobile Shopping Apps in Southeast Asia, incl. Domestic and International, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
- Overview of the Cross-Border Offering of Lazada in Southeast Asia, incl. Cross-Border GMV Growth, 2018 vs. 2016, Top 5 Cross-Border Seller Locations, Top 3 Cross-Border Import Categories, March 2019
3.2. China
- Cross-Border B2C E-Commerce Market Overview and Trends, February 2020
- Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by B2B and B2C, in %, 2013 - 2018
- Cross-Border E-Commerce Sales, in CNY trillion, and Breakdown by Exports and Imports, in %, 2013 - 2018
- Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, Q2 2017 - Q2 2019
- Cross-Border Online Shoppers in China, in millions, and Year-on-Year Change, in %, 2017 - 2020f
- Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, Q1 2019
- E-Commerce Imports of FMCG, in CNY billion, and Share of Total E-Commerce Sales of FMCG, in %, 2016 - H1 2019
- Share of Consumers in China Who Buy Premium Products From Offline Stores Opened by Cross-Border E-Commerce Companies, in %, Compared to Global Average, 2018
- Reasons to Experience Offline Stores of Cross-Border E-Commerce Platforms, in % of Cross-Border Online Shoppers in China, 2019
- Factors Most Important to Cross-Border Online Shoppers, in % of Cross-Border Online Shoppers in China, Q1 2019
- Criteria For Choosing a Cross-Border E-Commerce Website, in % of Cross-Border Online Shoppers in China, Q1 2019
- Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q3 2019
- Share of Post-90s Generation Among Import Consumers on Tmall, in %, July 2019
- Average Delivery Time From Tmall Global Fulfilment Warehouses, by Warehouse Location, in Days, July 2019
- Cross-Border Retail E-Commerce Exports, in CNY billion, and Year-on-Year Change, in %, 2013 - 2018
- Breakdown of Cross-Border E-Commerce Exports by Product Categories, in %, 2018
- Breakdown of Cross-Border E-Commerce Exports by Destination Countries, in %, 2018
- Cross-Border Retail E-Commerce Exports, in USD billion, and Year-on-Year Change, in %, 2014 - 2021f
- Overview of AliExpress, incl. Annualized Paid GMV, Number of Active Customers, Number of countries and Regions Covered, Top 10 Destination Countries by GMV, Number of Local Payment Channels, and Number of Languages Supported by Real-Time Translation, August 2019
3.3. Japan
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in Japan, August 2019
- Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2018e - 2022f
- Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2018e - 2022f
- Share of Cross-Border Online Shoppers in Japan Who Made Their Most Recent Cross-Border Purchase From Amazon, in %, September 2019
3.4. South Korea
- Cross-Border E-Commerce Imports, in KRW billion, 2017 - 2019
- Cross-Border E-Commerce Imports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 - 2019
- Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, Q3 2018 & Q3 2019
- Cross-Border E-Commerce Exports, in KRW billion, 2017 - 2019
- Cross-Border E-Commerce Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %, 2017 - 2019
- Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, Q3 2018 & Q3 2019
3.5. India
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in India, August 2019
- Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in India, September 2019
- Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in India, April 2019
- Top Factors Important to Shoppers When Purchasing Cross-Border, in % of Cross-Border Online Shoppers in India, January 2019
- Overview of Amazon Global Selling Program in India, incl. Launch Date, Annualized Exports, 2019 & 2023f, Number of Exporters, 2016 & 2019, and Number of Products Offered, 2016 & 2019
3.6. Australia
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, by Total Cross-Border Online Shoppers and Daily/Weekly Cross-Border Online Shoppers, September 2019
- Breakdown of E-Commerce Spending by Consumers in Australia by Seller Location (Domestic and International), by Product Category, in %, December 2019
- Top 3 Product Categories Purchased in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, 2018
- Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, 2018
- Top 5 Reasons For Cross-Border Online Shopping Cart Abandonment, September 2019
3.7. New Zealand
- B2C E-Commerce Sales, by Domestic and Cross-Border, in NZD billion, 2017 & 2018
- Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in New Zealand, September 2019
- Top 3 Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in New Zealand, 2018
3.8. Indonesia
- Reasons for Choosing to Shop Cross-Border Over Domestic Online Shopping, in % of Cross-Border Online Shoppers in Indonesia, April 2019
- Share of Cross-Border Online Shoppers in Indonesia Who Purchased Cross-Border Due to The Product/Brand Not Being Available Domestically, in %, September 2019
- Top 3 Countries Purchased From in the Most Recent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Indonesia, September 2019
3.9. Vietnam
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in Vietnam, 2018
- Share of Cross-Border Online Shoppers in Vietnam Who Purchased Directly And Via An Intermediary, in %, 2018
3.10. Singapore
- Share of E-Commerce Merchants in Singapore Selling Cross-Border, in %, and Cross-Border Share of E-Commerce Sales of Merchants Selling Internationally, in %, August 2019
3.11. Malaysia
- Cross-Border Online Shopper Penetration, in % of Online Shoppers in Malaysia, 2018
- Top 10 Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Malaysia, 2018
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AliExpress
- Amazon
- Lazada
Methodology
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