Tatcha - Success Case Study

Summary

"Tatcha - Success Case Study" is part of the author's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Tatcha is a beauty firm that breaks through stereotypes with its socially conscious beauty and skincare products.

This case study shows how a small brand can achieve staggering industry success while being true to its essence by enabling its customers to feel beautiful both on the inside and out.

Scope

• Tatcha uses traditional concepts to find solutions to common skin-related issues.
• Customization for variations in skin types allows consumers to tailor their routine based on specific concerns.
• Sometimes "less is more" when it comes to focusing on simple, powerful formulations.

Reasons to buy

• Use the author's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success.
• Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.