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Premium and Luxury Cars in Taiwan

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    Report

  • 17 Pages
  • December 2024
  • Region: Taiwan
  • Euromonitor International
  • ID: 5004078
Retail value sales of premium and luxury cars in Taiwan grew by 13% in 2024, reaching TWD 274 billion, up from TWD 241 billion in 2023. The demand for these high-end vehicles is closely tied to wealth, with sales performance heavily influenced by consumer confidence within a very affluent demographic.

The Premium and Luxury Cars in Taiwan report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium and Luxury Cars market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales benefit from growing levels of high-net-worth individuals in Taiwan
  • Toyota Motor Corp takes the lead of the premium and luxury car landscape
  • New launches from premium players drive growth on the luxury car landscape
PROSPECTS AND OPPORTUNITIES
  • Car showrooms focus on exclusive, high-quality consumer service to drive sales
  • Electric vehicles continue to launch, supported by government initiatives
  • Personalisation and customisation add value to the premium and luxury car landscape
CATEGORY DATA
  • Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN TAIWAN
EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources