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Polishes in North Macedonia

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    Report

  • 15 Pages
  • February 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 5004091
Overall polishes remained on its downward trajectory in 2023 in terms of volume sales growth, with Macedonian consumers reprioritising their purchases and eliminating those products deemed to be unnecessary, which included polishes for the most part. Further, the continued and deepest decline of shoe polishes within the overall category meant that polishes was unable to see positive growth.

The Polishes in North Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

POLISHES IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic woes prompt further falls for polishes
  • Furniture and floor polishes fare better than the rest
  • Shoe polish remains key driver of decline, while international players dominate overall polishes category
PROSPECTS AND OPPORTUNITIES
  • Demand for furniture polish will sustain future sales
  • Construction and expanded spaces to drive demand for furniture polish, as consumers shift focus to eco-friendly products
  • Persistent decline forecast for shoe polish
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2018-2023
  • Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources