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Premium and Luxury Cars in Japan

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    Report

  • 16 Pages
  • October 2024
  • Region: Japan
  • Euromonitor International
  • ID: 5004098
Premium and luxury cars in Japan is set to see a contraction of sales in retail current value terms in 2024. This, however, comes after a dynamic few years, with strong growth in 2022 returning sales to above the pre-COVID-19 (2019) level, and stellar growth seen in 2023, led by a record sales year for Lexus, in which it more than doubled its value sales in premium and luxury cars.

The Premium and Luxury Cars in Japan report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium and Luxury Cars market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • A more challenging year, but still up historically
  • The stand-out performance of Lexus propels it into the lead
  • Hybrids preferred by Japanese consumers
PROSPECTS AND OPPORTUNITIES
  • Ultra luxury set to drive demand
  • Differentiation influences purchasing decisions
  • Electric vehicles set to grow despite limited infrastructure and policy hurdles
CATEGORY DATA
  • Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN JAPAN
EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources