Key Questions Answered
Target audience /Reasons to buy
- What is the evolving market size for LED bulbs due to rural electrification in India?
- What is the evolving market size for electric consumer durables such as refrigerator and washing machines due to rural electrification in India?
- Which are the best performing and least performing states with regards to rural electrification and reliability of power supply?
- What are the likely challenges and pitfalls that may undermine the objective of rural electrification?
Target audience /Reasons to buy
- Electrical appliances companies: Rural India is a proven business case for FMCG and consumer packaged goods (CPG) sector. The rural electrification, both off-grid and on-grid, is bound to have a ripple effect on the adoption and demand of electrical appliances in the times to come.
- Power Generators, traders and Suppliers- Both infrastructure and availability are mutually tied to enable sustainable demand growth and future base demand potential. The report captures opportunities and challenges emerging from growing rural demand base which will is of strategic importance to both generators and suppliers.
- Government Agencies/Policy Makers -The report will be vital for the Government and its policy making agencies who have the mandate of achieving the end objective of enabling sustainability in rural segment through electrification of households and businesses.
- Banks/Financing Institutions/ Investors- The report provides an independent analysis of the opportunities and pitfalls to take an informed investment decision and frame a robust outlook towards rural India electrification impact.
Table of Contents
1. Executive Summary4. What are the headwinds and tailwinds in rural electrification from a regulatory, economic and social view-point?7. High-level outlook on evolving demand potential for major electrical appliances from rural areas on a state-wise basis projected for 20208. High-level opportunity assessment in USD/INR terms for electrical appliances across the states9. Conclusion
2. Evolution of the accessibility and reliability of electricity in rural India
3. Commentary on the policy and regulatory interventions around rural electrification, and their success
5. Categorizing of states based on success in rural electrification as well as reliability of power supply:
6. Understanding from a rural consumer’s perspective, the key soft and hard benefits of critical electrical appliances such as:
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bajaj Electricals
- Samsung
- Whirlpool
- Schneider Electric
