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The over the top (OTT) market is forecasted to grow by USD 630.5 billion during 2023-2028, accelerating at a CAGR of 27.77% during the forecast period. The report on the over the top (OTT) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing preference for cloud streaming services, renewal of shows across online streaming channels, and growing adoption of target advertisement-based streaming apps.
The over the top (OTT) market is segmented as below:
By Content Type
- Video
- Text and images
- VoIP
- Music streaming
By Device
- Smartphones and tablet
- Laptop and desktop
- Smart TV
By Geography
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the over the top (OTT) market covers the following areas:
- Over the top (OTT) market sizing
- Over the top (OTT) market forecast
- Over the top (OTT) market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Content Type
7 Market Segmentation by Device
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global over the top (OTT) market: 8x8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing number of partnerships and acquisitions."
According to the report, one of the major drivers for this market is the growing preference for cloud streaming services.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 8x8 Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Apple Inc.
- Cineverse Entertainment Corp.
- Comcast Corp.
- Deezer SA
- Meta Platforms Inc.
- FlixFling LLC
- iflix Ltd.
- iMPACTFUL Group Inc.
- Microsoft Corp.
- Netflix Inc.
- Paramount Global
- Sirius XM Holdings Inc.
- Sony Group Corp.
- Spotify Technology SA
- Telstra Corp. Ltd.
- Tencent Holdings Ltd.
- The Walt Disney Co.
